Como estruturar a sua MENTORIA DO ZERO

Summary

In this video, the mentor shares three powerful strategies to build a high-ticket mentorship program from scratch and attract clients willing to invest in their personal and professional growth. With over 500 mentees since 2017, the mentor emphasizes the importance of understanding your client's needs and delivering tangible, measurable results. Key steps include defining your ideal client's pain points, setting clear objectives, creating structured processes, and offering a personalized experience that justifies high fees. The mentor also discusses how to create valuable support materials and market your mentorship effectively, with tips for both individual and group mentoring models.

Takeaways

• 😀 Define your ideal client's problems and desired results before structuring your mentoring program.
• 😀 Start by listing common doubts and questions your target audience has, such as steps for starting an online business or changing careers.
• 😀 Focus on delivering a tangible, measurable result rather than trying to solve every possible problem your client may have.
• 😀 Clearly define achievable objectives and steps for your clients to follow, avoiding overwhelming them with too much information.
• 😀 Personalize your mentoring program to shorten your clients' learning curve and offer them a clear roadmap to reach their goals.
• 😀 Consider offering a premium mentorship experience, such as personalized, one-on-one sessions or high-value materials for added exclusivity.
• 😀 Incorporate physical gifts or exclusive access to events as part of the mentoring experience to increase perceived value and client satisfaction.
• 😀 Set clear expectations regarding the structure of your mentoring program, such as the number of sessions, access to support, and additional resources.
• 😀 Create a simple and effective application form for clients to sign up, especially if you're just starting and don't have a complex website or landing page yet.
• 😀 Ensure your sales page (if you have one) clearly explains your mentoring offer, including its name, the promises, and the outcomes you will deliver.

Q & A

What is the first step in creating a high-ticket mentoring program?

The first step is to identify the common problems your ideal clients face. This helps you understand their needs and design a program that addresses these issues effectively.

Why is it important to define specific outcomes in a mentoring program?

Defining specific, tangible outcomes ensures that clients know exactly what to expect from the program. It also helps you avoid overwhelming them with too much information or too many goals.

How do you create a step-by-step guide for your mentees?

You create a step-by-step guide by breaking down the entire process into clear, manageable steps. This helps clients follow a structured path to achieve their goals and prevents confusion.

What is the difference between individual and group mentoring programs?

Individual mentoring programs are personalized and focused on a specific mentee's needs, while group mentoring programs are more generalized and involve multiple clients at once. The structure and experience are different for each type.

What is the importance of a diagnostic session in high-ticket mentoring?

A diagnostic session is crucial for understanding the mentee's individual needs, learning style, and objectives. It allows you to tailor the mentoring program to be more effective and personalized.

How can you increase the perceived value of your mentoring program?

You can increase perceived value by adding exclusive elements, such as personalized materials, VIP access to events, or physical gifts, and offering a tailored experience that meets the mentee's specific needs.

What types of materials can be included in a high-ticket mentoring program?

Materials can include workbooks, recorded lessons, practical tools like Notion or Trello for tracking progress, and templates or models that mentees can use in their journey.

How does offering a VIP experience in mentoring add value?

Offering a VIP experience, such as exclusive access to events or one-on-one time with the mentor, provides added value that makes the mentee feel special and increases their commitment to the program.

Why is it important to establish clear logistics for the mentoring program?

Clear logistics help manage expectations and ensure that clients understand how the program will unfold, such as the frequency of sessions, communication methods, and access to additional resources or support.

What should be included in a sales page or application form for a mentoring program?

A sales page or application form should include details about the mentorship, such as the program name, the results it promises, the benefits, the methods used, and a clear call to action. It should also address who the program is for and who it is not for.