PKWU : #Pertemuan7 Strategi Promosi Produk Usaha Kerajinan

Summary

This video lesson covers promotional strategies for craft products made from waste materials, focusing on their importance in marketing. It explains the role of promotion in introducing products to consumers, persuading them to buy, and reminding them of the product’s value. Key promotional strategies such as advertising, personal sales, publicity, and sales promotion are discussed. The video emphasizes the significance of knowing consumer needs, creating a strong product image, and choosing the right strategies to boost sales and brand recognition. Viewers are encouraged to apply these strategies and explore additional resources.

Takeaways

• 😀 Promotion is an essential element in product marketing, aimed at making products known and boosting sales.
• 😀 Promotional strategies include planning, execution, and communication to inform, persuade, and remind consumers about products.
• 😀 The main objectives of promotion are to inform consumers, attract new customers, increase sales, and differentiate products from competitors.
• 😀 Promotions can enhance a company's value by emphasizing quality, innovation, and customer satisfaction.
• 😀 The benefits of promotion include understanding consumer needs, determining appropriate pricing, and maintaining product stock.
• 😀 Advertising, face-to-face sales, publicity, and sales promotion are the four primary types of promotional activities.
• 😀 Advertising uses mass media such as TV, internet, and print to communicate product information to a wide audience.
• 😀 Face-to-face sales involve personal interactions where sellers directly present products to potential buyers.
• 😀 Public relations (PR) uses media outlets to communicate information about products and shape public perception.
• 😀 Sales promotions include short-term incentives like discounts, samples, and coupons to encourage immediate purchases.
• 😀 Promoting products made from waste materials involves careful strategy selection, using appropriate methods to effectively reach target audiences.

Q & A

What is the main focus of the video script?

The video focuses on promotional strategies for products, specifically handicrafts made from waste materials in the form of flat geometric shapes.

Why is promotion important in marketing?

Promotion is important because it helps introduce products to consumers, creates product awareness, and encourages sales, ultimately helping businesses grow and reach their target audience.

What is the definition of a promotional strategy?

A promotional strategy is a comprehensive approach that includes planning, communication, and execution to inform, persuade, and remind consumers about a product, aiming to generate demand and increase sales.

What are the primary functions of promotion?

The primary functions of promotion are to provide information about products, persuade consumers to try them, reinforce brand recall, add value to the company, and support other sales efforts.

What are the key goals of promotion?

The key goals of promotion include spreading product information, attracting new customers, boosting sales, differentiating products from competitors, building a strong product image, and influencing consumer behavior.

What are some benefits of promotion for a business?

Promotion helps businesses understand consumer needs, set the right price, determine effective promotional strategies, evaluate competition, manage inventory, and build a positive product image.

What are the four main types of promotional activities?

The four main types of promotional activities are advertising, personal selling, publicity/public relations, and sales promotion.

How does advertising work as a promotional activity?

Advertising is a non-personal form of promotion that uses various media like TV, newspapers, magazines, and the internet to reach a broad audience and stimulate product interest or sales.

What is personal selling in promotion?

Personal selling involves direct interaction between a salesperson and a potential buyer, using personal communication to persuade the buyer to purchase the product.

What is the role of publicity or public relations in promotion?

Publicity or public relations involves disseminating information through media channels to increase public awareness and interest in a product or business, without directly advertising it.