MEANING OF PUBLIC RELATIONS #2

Summary

In this video, the concept of Public Relations (PR) is explored through expert definitions, emphasizing its significance for both profit and non-profit organizations. PR is described as an essential management function, involving communication between organizations and their publics to build mutual understanding and trust. Experts like Bertrand Er and Onno UN highlight PR's role in fostering positive relationships, addressing public opinion, and managing communication strategically. The video illustrates how PR helps organizations stay relevant and trusted while creating better public understanding and engagement.

Takeaways

• 😀 PR is a crucial function for every organization, whether profit or nonprofit.
• 😀 Public Relations encompasses all forms of communication between an organization and its stakeholders.
• 😀 Bertrand Er views PR as a management philosophy prioritizing public interest in decisions and actions.
• 😀 PR is an art of creating better public understanding and trust towards an individual or organization.
• 😀 According to Onno Um, PR is a planned activity to maintain favorable attitudes between organizations and the public.
• 😀 Effective communication between organizations and publics leads to mutual understanding and broader outreach.
• 😀 PR helps organizations respond to public opinion, manage issues, and act as an early warning system.
• 😀 PR uses ethical communication techniques and research to maintain positive relationships with the public.
• 😀 Bear-Boys defines PR as managing communication between an organization and its public to build understanding and cooperation.
• 😀 The goal of PR is to create a better public image and trust, facilitating relationships with wider communities.
• 😀 Public Relations is an ongoing, planned effort to foster positive, long-term communication with the public.

Q & A

What is Public Relations (PR) according to the video?

Public Relations (PR) is a field or function necessary for organizations, both profit and non-profit. It involves all forms of communication between an organization and those who have an interest in it, aiming to create understanding and support.

How does Bertrand Er define Public Relations?

According to Bertrand Er, PR is a management philosophy that prioritizes public interests in every decision and action. It is an art of creating better public understanding and fostering public trust in an individual or organization.

What is the role of PR in managing public perception?

PR helps in managing public perception by maintaining open communication, responding to public opinion, and ensuring that the organization aligns with the public’s expectations. It is also instrumental in shaping positive attitudes towards the organization.

What is Onno UN’s view on Public Relations?

Onno UN views PR as a planned activity aimed at creating and maintaining positive attitudes towards an organization from both the organization and its public, ensuring effective and reciprocal communication.

What are some key functions of PR mentioned in the video?

The key functions of PR include creating and maintaining communication channels between the organization and the public, managing public opinion, responding to societal issues, and adapting to societal changes effectively.

What does the video suggest about PR’s role in managing societal changes?

PR plays an important role in helping organizations manage societal changes by staying informed and responding effectively to shifts in public opinion and societal needs, ensuring that the organization remains relevant and trusted.

How does the video describe the ethical aspect of PR?

The video emphasizes that PR should always adhere to ethical communication practices. It mentions the importance of using healthy and ethical communication techniques as the primary method to achieve goals and maintain public trust.

What does the video say about the importance of public understanding in PR?

The video highlights that PR is focused on creating better public understanding, which leads to public trust and support for the organization. The goal is not just to communicate but to establish a positive and reciprocal relationship with the public.

Why is PR essential for both profit and non-profit organizations?

PR is essential for both profit and non-profit organizations because it helps manage the organization’s relationship with its public, ensuring the public’s understanding and support. It is crucial for the long-term success and reputation of any organization.

What is the final message the speaker conveys in the video?

The final message is that PR is a vital tool for building and maintaining good relationships not only with individuals but also with broader society. The speaker encourages viewers to continue learning about PR and improving their communication skills for better organizational relationships.