Write YouTube Script Like This & Get 2X Watch Time! 😏
Summary
TLDRCe script de maîtrise des scripts YouTube vous guide étape par étape dans l'élaboration d'un script captivant pour vos vidéos, afin d'accroître la durée de visionnage, les vues et l'engagement globalement. Il commence par la recherche structurée des sujets et sous-sujets, puis passe à la rédaction d'un introduction accrocheuse, de contenu informatif et d'une fin incitative. Des conseils pratiques sont donnés, notamment pour connecter les points, utiliser le langage approprié, rester discipliné et éviter le perfectionnisme. L'objectif est d'aider les débutants à rédiger des scripts professionnels et d'améliorer la rétention du public.
Takeaways
- 😀 Écrire un script captivant pour votre vidéo YouTube augmente la durée de visionnage, le nombre de vues et l'engagement global.
- 😅 La rédaction d'un bon script peut être un défi pour de nombreux YouTubeurs, notamment pour l'intro, la rédaction d'un contenu engageant ou le démarrage de la rédaction.
- 📚 Le guide détaillé de la YouTube Script Masterclass explique étape par étape comment rédiger un script engageant pour les vidéos YouTube.
- 🔍 La recherche est la première étape pour rédiger un script, en décidant du sujet de la vidéo et en listant les sous-sujets à aborder.
- 📝 Utiliser un cahier ou un support pour noter les idées et les points importants pendant la recherche.
- 🎯 L'intro du script doit attirer l'attention du public et le motiver à continuer à regarder la vidéo.
- 🔗 Utiliser un 'accroche' dans l'intro pour créer un lien avec le public, susciter la curiosité ou créer une émotion.
- 📑 Après la recherche, la structure du script est facilitée avec les points clés et les sous-points déjà établis.
- 📝 L'écriture du script doit être faite sur une plateforme numérique pour permettre de modifications faciles.
- 🔗 Créer une connexion entre les différents points de la vidéo améliore la narration et l'impact sur le public.
- 🎯 Le Call to Action (CTA) est une action que vous souhaitez que le public prenne après avoir visionné la vidéo, comme les likes, les abonnés ou les commentaires.
- 📈 Utiliser des écrans finaux pour inciter les téléspectateurs à regarder une autre vidéo pertinente sur votre chaîne.
- 📝 Utiliser le langage approprié pour vous connecter avec votre public cible.
- 🧘♂️ Être discipliné et concentré lors de la rédaction du script, en évitant la procrastination et en cherchant à générer un flux d'idées.
- 🕒 Prendre son temps et éviter le perfectionnisme lors de la rédaction du script, en particulier pour les débutants.
- 🎯 Se concentrer plus sur la première moitié de la vidéo que sur la seconde, car attirer l'attention du public demande plus d'effort au début.
Q & A
Quelle est l'importance d'un script engageant pour les vidéos YouTube?
-Un script engageant augmente la durée de visionnage, le nombre de vues et l'engagement global de la vidéo jusqu'à 10 fois.
Pourquoi écrire un bon script peut-il être un défi pour de nombreux YouTubeurs?
-Certains ont des difficultés à écrire une bonne introduction, d'autres finissent avec des scripts ennuyeux et certains ont du mal à commencer à écrire un script du tout.
Quel est le premier pas pour écrire un script efficace selon le script?
-Le premier pas est de faire de la recherche en décidant du sujet de la vidéo et en écrivant des points de sous-thèmes à aborder.
Comment la recherche structurelle peut-elle faciliter l'écriture du script?
-La recherche structurelle permet de rassembler des idées et des points importants qui seront plus faciles à développer dans le script final.
Quels sont les trois principaux éléments d'un script YouTube?
-Les trois principaux éléments sont l'introduction, le contenu du milieu et la fin avec un appel à l'action (CTA).
Pourquoi l'introduction est-elle si importante dans un script YouTube?
-Une introduction engageante est essentielle pour maintenir l'attention du public dès le début et éviter qu'ils ne quittent la vidéo.
Quels sont les trois types d'accroches d'introduction que le script mentionne?
-Les trois types d'accroches sont: parler de la situation des gens, susciter la curiosité en posant une question, et utiliser la méthode de l'histoire.
Quelle est la durée idéale pour une introduction dans une vidéo YouTube?
-L'introduction devrait être en dessous de 90 secondes, idéalement en dessous de 30 secondes.
Comment établir un lien entre les différents points d'un script pour améliorer l'histoire?
-Créer une question liée au prochain point dans l'esprit des téléspectateurs avant de commencer un nouveau point les aidera à établir un lien entre les points.
Quel est le meilleur appel à l'action (CTA) sur YouTube selon le script?
-Le meilleur CTA sur YouTube est d'inciter les téléspectateurs à regarder une autre vidéo en utilisant des écrans finaux.
Quels sont les points importants à considérer lors de l'écriture d'un script?
-Utiliser le bon langage pour se connecter avec le public, être discipliné et ne pas se laisser distraire, prendre son temps et éviter le perfectionnisme, et se concentrer plus sur la première moitié de la vidéo.
Outlines
📝 Maîtriser l'écriture de scripts pour YouTube
Ce paragraphe introduit l'importance de rédiger un script captivant pour augmenter la durée de visionnage, les vues et l'engagement des vidéos YouTube. Il souligne les défis rencontrés par les YouTubeurs débutants et présente la 'YouTube Script Masterclass', un guide étape par étape pour écrire des scripts accrocheurs. L'auteur promet d'expliquer comment structurer les scripts, de fournir des exemples de ses propres vidéos et de donner des conseils pour écrire des scripts efficaces.
🔍 La recherche : étape clé pour une bonne structure de script
Le texte insiste sur l'importance de la recherche préalable à l'écriture d'un script, expliquant que cela permet de rassembler une série d'informations et d'idées. Il détaille le processus de recherche en commençant par le choix d'un sujet, puis en listant les sous-sujets et les points importants à aborder dans la vidéo. L'auteur recommande d'utiliser un cahier ou une copie pour noter les idées et de structurer cette recherche de manière claire, ce qui facilitera l'écriture du script final.
🎬 Écrire le script : de l'intro à l'action appelée (CTA)
Ce paragraphe décrit les trois parties principales d'un script YouTube : l'introduction, le contenu et l'action appelée (CTA). L'auteur insiste sur l'importance d'une introduction accrocheuse, appelée 'intro hook', pour retenir le public dès le début. Il donne trois exemples de techniques pour écrire un intro hook, notamment en abordant la situation du public cible, en suscitant la curiosité ou en racontant une histoire. Il explique également comment transformer les points de recherche en script détaillé, en se concentrant sur la valeur apportée au public et en créant un lien entre les différents points.
📚 Points importants pour une rédaction de script efficace
Dans ce paragraphe, l'auteur partage des conseils pour écrire un script efficace. Il suggère d'utiliser le langage approprié pour se connecter avec le public cible, d'être discipliné et de ne pas se laisser distraire pendant le processus de rédaction. Il recommande également de prendre son temps et d'éviter le perfectionnisme, en se concentrant davantage sur la première moitié de la vidéo pour capturer l'attention du public. Enfin, il invite les téléspectateurs à commenter 'SCRIPTING IS NOW FUN' et à aborder d'autres sujets liés à l'édition de vidéos si cela les intéresse.
Mindmap
Keywords
💡Script
💡Engagement
💡YouTubers
💡Intro
💡Call-to-Action (CTA)
💡Research
💡Sub-topics
💡Storytelling
💡Perfectionnisme
💡Langage
💡Discipline
Highlights
Writing an engaging script can increase watch time, views, and engagement by 10 times.
Many YouTubers struggle with writing a good script, including creating an intro and maintaining interest.
YouTube Script Masterclass offers a detailed guide on writing engaging scripts from start to finish.
Even beginners can write professional-level scripts after following the Masterclass.
The importance of research before writing a script to gather a set of information for ideas.
Writing the video topic as a heading and listing sub-topics in bullet points for structured research.
Leaving space for sub-points under each main point to expand on research.
Creating a structured format for research makes writing the actual script easier.
A YouTube script consists of three parts: intro, content, and end with a call-to-action (CTA).
Writing an engaging intro hook is crucial for keeping viewers from leaving early.
Three methods for writing an intro hook: talking about viewers' situations, creating curiosity, and telling a story.
The intro should be under 90 seconds, ideally under 30 seconds, to maintain viewer interest.
Elaborating on research points to write the middle part of the script effectively.
Creating a connection between different points improves storytelling and audience retention.
Using end screens as a powerful CTA to encourage viewers to watch another related video.
Using the right language and being disciplined in scriptwriting to connect with the target audience.
Avoiding perfectionism and focusing on the first half of the video for better audience retention.
The video provides actionable tips and examples from the creator's own videos for practical understanding.
Transcripts
"Okay, so if you can write an engaging script for your YouTube video, viewers will watch
your video for a longer duration, which can increase video watch time, views, and overall
engagement by 10 times.
But if there are so many benefits to writing a good script, then it is also a very challenging
task that many YouTubers struggle with.
Some can't write a good intro, some end up with boring scripts, and some find it difficult
to start writing a script altogether.
So, welcome to the YouTube Script Masterclass.
This is a detailed guide where I'll explain step by step how you can write an engaging
script for your YouTube videos from start to finish, so that the audience will stick
to your video, and your audience retention will significantly improve.
Even if you are a complete beginner who has never written a script before, after this
video, you'll be able to write scripts like a pro.
I will show you examples from my videos and explain how I wrote their scripts.
I will also provide some common tips about writing scripts.
So, let's begin.
RESEARCH Okay, if you can't start writing a script,
then the main reason behind it might be that you don't do enough research, and you start
writing the script word by word directly.
This is not the right way to write a script because you don't have a set of information
in front of you that you can use to generate ideas and write the script.
To research, the first step is to decide the topic of your video.
For example: How to Write YouTube Titles with ChatGPT.
Now, whatever the topic is, I first write it as a heading on top of the page.
For research, I recommend using a diary or a copy because while researching, you will
have many ideas in your mind, and if you write them down on paper, you can express them better.
After writing the topic of the video, now it's time to write all the sub-topics in bullet
points that you will explain in your video.
For example: I needed to explain how to write titles with ChatGPT, so I thought about the
individual topics to cover in it and started writing them down one by one.
Like: the first point was whether writing titles with ChatGPT will get more views.
The second point was how to write titles with ChatGPT, like what are the prompts, etc.
And the third point was how to customize those titles according to the YouTube algorithm.
In this way, you need to mention all the sub-topics that will come under the main topic.
Similarly, for my video on 5 mistakes that YouTubers make, I did the same: wrote the
main heading and then listed all the sub-topics in bullet points like wrong niche, bad audio,
poor branding, etc.
After writing these main points, I left enough space so that I could write the sub-points
under each main point.
For example, under the first point, which is wrong niche, I wrote sub-points like why
YouTubers select the wrong niche, the disadvantages of the wrong niche, and how to select the
right niche, etc.
Keep writing all the important sub-points that come to your mind.
Keep doing this, and you'll see that you have written your research in a structured format.
Now, see how easy it will be to write the actual word-by-word script based on this research.
But if you want to make a video based on just these bullet points, congratulations, your
script is ready.
WRITING: Okay, till now, what we have written is the
research work.
Now, let's talk about how to write the actual script.
If you have some basic knowledge about scripting, you'll know that a YouTube script mainly has
3 parts: the intro, the content in between, and the end with the call-to-action (CTA).
The content part is the most important, of course, because if you don't provide value
in your video, what's the use?
But even if you write the best content, if your intro is weak, people will leave your
video in the beginning.
That's why, when I write a script, if I spend 10 hours on it, I spend 2-3 hours just on
writing the perfect intro.
For an engaging intro, you should keep in mind that whatever you write, it should make
viewers want to continue watching your video.
This is called an intro hook.
There are many ways to write an intro hook, so I'll tell you 3 of them:
No.1 & My Favorite: Hook people by talking about their situation.
Basically, you need to think about who your video is targeting (meaning who is your target
audience) and then think about which problem you are solving for them (meaning what).
Then, you need to say something related to that problem that will make your video's target
audience relate to it.
For example: I have a video called Increase Subscribers on YouTube By DOING THIS.
Now, the target audience of this video is YouTubers whose problem is that their subscribers
are not increasing.
So I thought about something like this for the intro:
Here's the word-by-word translation of the YouTube script in English:
"So, as you saw, I tried to say something relatable at the beginning of the video, which
made viewers connect with the video, and this made them feel that because I know their problem,
I also have a solution to that problem, which hooks the viewer!
You will see the same thing in many YouTubers' intros.
For example, take a look at Algrow's community post video.
The target audience of this video is YouTubers, and their query is how to use community posts.
Now, see how, by paying attention to these things, an emotion of FEAR is cleverly created
in the viewers' minds in the intro of this video.
[Video plays]
It is not necessary that you always solve the viewer's problem in every video.
For example, if you are making a documentary about a person, what problem will you solve
in that?
In that case, you can use hook no.2: Make them curious.
Basically, you have to make the viewers curious by creating a question in their minds.
For example, see Dhruv Rathee's video on the theory of evolution at 28 seconds:
[Video plays] As you saw, Dhruv Rathee sparked a very good
question in the viewers' minds, which hooked them.
Hook no.3: The Story Method.
If there is one guaranteed method to hook people, it is by telling a story.
That story can be a real-life incident, a fictional story, or anything, as long as it
is related to the video's topic.
So, again, there is no fixed formula for writing an intro that you have to follow, but what
I have mentioned are common elements in all of them, and that is to grab the viewers'
attention, intrigue them, or create an emotion like fear, anger, or urgency in their minds.
Now, another thing is that no matter how you write the intro, make sure it is always under
90 seconds and ideally under 30 seconds.
After you have written the intro hook, now it's time to write the middle part, which
is the content.
Now, since we have already done the research, writing the rest of the script will be easy
because we already have the points; we just need to elaborate on them.
For this, let's take an example from this video, which is "5 mistakes new YouTubers
make."
In this video, point no.2 is "bad audio," and I have already written its sub-points.
Let's now convert it into the actual word-by-word script.
So, as you can see, the first sub-point is that "audio is the most important thing for
YouTube."
I could have started directly with the first line, saying, "Dosto audio kharab hai to use
jaldi fix kro because audio is important," but that would have been quite boring, and
the message I wanted to convey to the viewers would not have had the same impact...
So, see how I started this point:
"An new YouTuber has to work on many things in their initial days, such as lighting, audio,
camera quality, editing, and much more.
But if you ask me which one is the most important among them all, I will say 'Audio.'
I cannot stress enough how crucial good audio is."
Now that I have mentioned that audio is important, in the 2nd sub-point, I have to explain why
it is important, right?
So, here I have also explained it: "Any viewer can watch a low-quality video with mediocre
editing if the audio is good.
Whereas, the reverse is not true."
And finally, the 3rd sub-point is "how to fix bad audio," and I have also explained
it: "Like I said earlier, 'What if you don't even have a microphone?
How do you record good audio without one?'
Well, I have explained how you can record good audio even without a microphone...
You can pause the video to read it in detail."
So, in this manner, you have to elaborate on each point based on your research.
And, of course, don't expect perfect lines to come to your mind right away, especially
if you're a beginner.
It will require some patience.
Also, when you write scripts, do it on some digital platform; for example, I write my
scripts in the notes app on my phone.
This way, if you need to make any changes later, you can do it easily.
Now, try to create a connection between the different points you explain in your video.
This will greatly improve your storytelling.
For example, in my video about "How to Write Titles with ChatGPT," there are 2 points.
The first one is "how to write titles with ChatGPT," and the second one is "how to alter
the raw title to make it a good title according to the YouTube algorithm."
To connect these two points, I wrote, "Now that you have found a title in step 1, the
question is, should you use that title or not?
This is where step 2 comes in: 'Altering the Raw Title.'
This way, the impact of
my video's message on the viewers is greater, and of course, audience retention will increase.
So try to create a question related to the next point in the viewers' minds before you
start talking about a new point.
This way, they will find the answer to that question in the next point.
In this way, you can connect different points.
After you have written the content part, finally, we come to the CTA, which is Call to Action,
meaning an action that you want the viewer to take towards your channel after watching
your video.
You can tell viewers to like the video, subscribe to your channel, or leave a comment.
You can do all of this, but the best CTA on YouTube is to ask viewers to watch another
video of yours by using end screens.
To smartly incorporate end screens into your script, you have to give viewers a reason
to click on them.
So, whatever topic you are making a video on, find another video on your channel that
is related to that topic and think about what you can write there to send viewers to that
other video.
For example, in this video, "Increase Subscribers on YouTube by Doing this," where I give 4
tips about increasing subscribers, at the end, I wrote, "Alright, you got the 4 tips
to grow your subscribers, but what if you are not getting any views on your channel?
In such a case, chances are you are making some common mistakes that every new YouTuber
makes.
I mentioned views here, and then I wrote, "If you want to know about these mistakes,
click on the video on the screen."
And then, on the screen, I had my 5 mistakes video in the end screen.
So, you have to think smartly about what you can say that
is related to your current video, and you can then use end screens there.
IMPORTANT POINTS Okay, so you have learned how to write a script;
now let's talk about some important points that will help you in writing the script.
First is to use the right language to connect with your audience.
When writing the script, make sure that the words you use or the language you use is suitable
for your target audience.
For example, I know that my target audience is mostly young people, so I use light and
friendly words, and I also write my script in a mix of Hindi and English because I think
my target audience can relate to it the best.
Second is to be disciplined.
When we write a script, many times we don't get the right ideas or words.
In such a situation, most people get frustrated and start procrastinating, like opening Instagram
and watching reels, etc.
But you shouldn't do that.
You have to decide a time for writing the script, and during that time, you should not
get distracted.
Even if you don't have any ideas or words for the script, you have to sit and think.
The longer you think about the topic, the more ideas your brain will generate related
to that topic.
So, focus is very important.
Once you get focused in the beginning, you will achieve a flow state, and generating
ideas will become easier for you.
Third, take your time and avoid perfectionism.
I'm sure many of you are complete beginners who have never written a script before.
I remember 2-3 years ago, when I wrote my first word-by-word script, it took me about
4-5 days to write a script for a 5-minute video.
I'm not saying it will take you the same amount of time, but it's quite common for beginners
to face this challenge.
So, take your time and avoid perfectionism.
Fourth, focus more on the first half of the video than the second half.
If a viewer starts watching your video and completes the first half, you don't have to
do much to grab their attention in the second half.
Because, capturing the viewers' attention requires more effort in the beginning.
Once a viewer is halfway through the video, even if your video is not that engaging, most
people who have made it that far will watch the entire video.
So, I'm not saying you can write anything in the second half, but I'm saying that
your focus should be more on the first half of the script.
Alright, you have made it this far, so comment "SCRIPTING IS NOW FUN," and if you liked the
video, please give it a like.
Also, if you want to learn editing in detail like me, click on the video on the screen.
I'll see you there, bye!"
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