PERHUMAS

Summary

This script explores the founding and evolution of Perhumas, the Indonesian Public Relations Association. Established in 1972, it was initiated by influential PR figures like Marah Junus, who recognized the need for a professional body to elevate the PR industry. The organization’s goals include improving professional skills, promoting knowledge exchange, and fostering relationships with similar organizations. Additionally, Perhumas enforces a strict code of ethics, emphasizing honesty, integrity, and professional conduct among its members. The script highlights the association's important contributions to the PR field in Indonesia and its ongoing commitment to upholding industry standards.

Takeaways

• 😀 Perhumas, the Indonesian Public Relations Association, was established on December 15, 1972, after a key meeting initiated by Marah Junus, a notable PR practitioner.
• 😀 The organization was officially registered with the Indonesian Ministry of Home Affairs and the International Public Relations Association (IPRA) in London.
• 😀 The founding meeting of Perhumas took place at the Wisma International building (now Pepabri Building), with representatives from government, military, BUMN, and private sectors.
• 😀 The name and charter of Perhumas were proposed by three key figures: Marah Junus, Tommy Graciano, and Wicaksono Nurati.
• 😀 Perhumas played a crucial role in founding the Federation of ASEAN Public Relations Organizations (FAPRO) in 1977 and organizing the Asian Public Relations Congress in 1981.
• 😀 Perhumas’ main objectives include improving public relations skills, expanding knowledge in the field, enhancing communication between members, and establishing relations with like-minded organizations.
• 😀 The organization encourages ethical practices and has a strict code of ethics that all members must adhere to, with violations resulting in penalties.
• 😀 Perhumas members are expected to maintain high moral standards, foster national unity, and uphold integrity in their work with clients and superiors.
• 😀 The code of ethics includes guidelines on honesty, confidentiality, avoiding conflicts of interest, and not spreading misinformation.
• 😀 Perhumas also emphasizes respect among colleagues in the public relations profession, encouraging collaboration and mutual respect to uphold ethical standards.

Q & A

What is the origin of Perhumas?

Perhumas was founded in 1972 after Marah Junus, a prominent public relations practitioner, attended the 6th Public Relations Congress in Geneva. He was inspired to establish an organization to improve public relations practices in Indonesia.

Who were the key figures involved in the founding of Perhumas?

The key figures involved in the founding of Perhumas were Marah Junus, Tommy Graciano, and Wicaksono Nurati. They were appointed to propose the organization's name and design its constitution.

What was the purpose of the first meeting that led to the establishment of Perhumas?

The first meeting, held at the Wisma International in Jakarta, was convened to establish a national public relations organization. The aim was to create a forum for professionals to exchange experiences and improve public relations practices in Indonesia.

When was Perhumas officially registered as a national organization?

Perhumas was officially registered on December 15, 1972, both with the Indonesian Ministry of Home Affairs and the International Public Relations Association (IPRA) based in London.

What are some of the significant contributions of Perhumas to the global public relations community?

Perhumas contributed to the creation of the Federation of ASEAN Public Relations Organizations (FAPRO) in 1977 and played a key role in organizing the Asian Public Relations Congress in 1981 and the Forum for Corporate Governance Indonesia (FCG) in 2002.

What are the main objectives of Perhumas?

The main objectives of Perhumas are to improve the skills and knowledge of public relations professionals in Indonesia, to broaden and deepen the study of public relations, to foster communication and exchange of information among members, and to build relationships with similar organizations globally.

What is the significance of Perhumas' code of ethics?

The code of ethics of Perhumas is vital as it sets standards for professional conduct in public relations. It ensures that members act with integrity, maintain confidentiality, avoid conflicts of interest, and respect the profession and its practitioners.

What does the first article of the Perhumas code of ethics emphasize?

The first article emphasizes personal commitment, requiring members to maintain high moral standards and a strong reputation while engaging in public relations work. Members must also contribute to the public interest and foster unity among Indonesians.

What does the second article of the Perhumas code of ethics outline regarding behavior towards clients or superiors?

The second article outlines the need for honesty in dealing with clients or superiors, ensuring that members do not engage in conflicts of interest and protect the confidentiality and trust given by clients or superiors.

What does the third article of the Perhumas code of ethics focus on regarding society and the media?

The third article stresses that public relations professionals must prioritize the public's interests and dignity. It also prohibits involvement in manipulation or the spread of false or misleading information, as it could harm the profession.

What is the fourth article of the Perhumas code of ethics about professional conduct towards colleagues?

The fourth article emphasizes that public relations professionals must not harm the reputation of colleagues. If a colleague is found to have violated ethical or legal standards, it is the duty of members to report the matter to the Perhumas Honorary Council.