Sejarah Humas Di Indonesia | Aulia Elizabeth D.M

Summary

This Indonesian video script introduces the concept of Public Relations (PR), tracing its historical development in Indonesia. It starts from the early days of the nation's independence, emphasizing the importance of introducing Indonesia as a diverse country and gaining international recognition. The script then discusses the arrival of multinational companies in the 1950s and the establishment of government bodies like the 'Bakohumas' and 'Perhumas' in the 1970s to enhance PR professionalism. The fourth period highlights the expansion of private companies and the challenges of meeting the high demand for qualified PR practitioners, culminating in the formation of APRI. The script concludes with the post-Orde Baru era, acknowledging the recognition of freedom of communication.

Takeaways

• 📚 The script introduces the concept of 'humas' as an abbreviation for 'hubungan masyarakat', meaning 'public relations'.
• 🌐 Humas is defined as a part of government or private institutions that seek public support for their endeavors.
• 🎓 Early Indonesian public relations experts like Alwi Dahlan believed that humas was crucial for introducing Indonesia as a diverse nation and gaining international recognition.
• 🏢 The second period of humas development was marked by the arrival of multinational corporations post-independence, which began to focus on building their reputation and community among the public.
• 👮‍♂️ The formation of the 'Bakohumas' or Public Relations Coordination Body in 1970 and 'Perhumas' or Indonesian Public Relations Association in 1972 aimed to enhance professionalism in the field.
• 🛠️ Under President Soeharto's New Order, the government focused on economic development, leading to policies like the UU PMA in 1967 to attract foreign investment and the rise of consultancy services.
• 📈 The deregulation of banking in 1983 and privatization in various sectors during the fourth period increased the demand for professional public relations practices.
• 💼 However, the high demand for professional PR practitioners was not met with an adequate supply of qualified individuals, leading to the emergence of PR companies.
• 🔄 The development of public relations in Indonesia has been closely tied to the country's governance and political developments, especially post-New Order in the 1990s.
• 🗣️ The acknowledgment of freedom of communication in the post-1990s era has significantly impacted the evolution of PR practices in Indonesia.

Q & A

What is the full meaning of 'humas' in the context of the script?

In the context of the script, 'humas' is an acronym for 'hubungan masyarakat' which literally translates to 'public relations' in English, referring to the activities of an institution or organization to gain public support for its endeavors.

What is the role of public relations according to the KBBI definition mentioned in the script?

According to the KBBI definition mentioned in the script, public relations is a part of government or private institutions that engage in activities to seek public support for their endeavors.

What were the early practices of public relations in Indonesia before the formal concept was established?

The early practices of public relations in Indonesia were already conducted during the time of ancient kingdoms, even before independence was declared. These practices, although not formally called public relations, involved information dissemination and community engagement.

How did the arrival of multinational companies after Indonesia's independence impact the development of public relations?

The arrival of multinational companies after Indonesia's independence marked a new era in public relations. These companies, such as Caltex Pacific International, recognized the importance of introducing themselves and building community and reputation among the public, thus contributing to the growth of public relations practices in the country.

What was the role of the 'Bakohumas' established in 1970 during the New Order era under President Soeharto's leadership?

The 'Bakohumas', or the Coordinating Body for Public Relations, was established in 1970 to coordinate public relations activities during the New Order era. It was part of the government's focus on national economic development and was involved in attracting foreign investment.

What was the significance of the establishment of 'Perhimpunan Hubungan Masyarakat' (Perhumas) in 1972?

The establishment of Perhumas in 1972 was an effort to enhance the professionalism of public relations practitioners. It aimed to improve the standards and practices of public relations in Indonesia.

How did the deregulation policy in 1983 and privatization in various economic sectors affect the demand for public relations professionals in Indonesia?

The deregulation policy in 1983 and the subsequent privatization in various economic sectors led to a significant increase in the demand for public relations professionals. This was due to the expansion of private companies and the need for effective communication and reputation management.

What challenges did the public relations industry face during the period of rapid expansion of private companies in Indonesia?

During the rapid expansion of private companies, the public relations industry faced a challenge of high demand for professionals without a corresponding supply of qualified practitioners. This led to a gap between the need for skilled public relations professionals and the availability of those with the necessary qualifications.

What is the role of APRI in the context of the public relations industry in Indonesia?

APRI, or the Indonesian Public Relations Association, was established to address the challenges faced by the industry, including the need for professional development and the standardization of practices among public relations practitioners.

How did the post-New Order era impact the development of public relations in Indonesia?

The post-New Order era, which began in the 1990s, brought about a recognition of freedom of communication, which likely influenced the development of public relations by promoting more open and diverse communication strategies.

What is the significance of the script's mention of the development of public relations being intertwined with political and governance changes in Indonesia?

The script highlights that the evolution of public relations in Indonesia has been closely related to the country's political and governance shifts. This suggests that the practice of public relations has adapted and evolved in response to the changing socio-political landscape.