MANAJEMEN OPERASIONAL PT SARI COFFE INDONESIA

Summary

Rosi Rahmawati, a student from Universitas Sariala Hitam, presents an overview of operational management at PT Sari Coffee Indonesia. The presentation covers the company's background as the holder of Starbucks' trademark in Indonesia, detailing key aspects like production processes, inventory management, product design, and supply chain. Rosi also explores strategies for forecasting, process efficiency, human resources, and project management. The company's efforts to innovate and adapt to changing demands, while maintaining product quality and efficient operations, are emphasized throughout the presentation.

Takeaways

• 😀 PT Sari Coffee Indonesia is the parent company holding the Starbucks trademark in Indonesia, focusing on food and beverage products made primarily with coffee and milk.
• 😀 The company's operational process includes three main stages: input (raw materials like coffee, milk, syrups), process (using machinery), and output (final Starbucks beverages that meet company standards).
• 😀 PT Sari Coffee Indonesia uses a multifactor productivity system to evaluate operational efficiency and a forecasting system to predict product demand.
• 😀 Product design involves observing the market, gathering customer feedback, conducting product trials, and finalizing the design before launching.
• 😀 The company's process strategy aims for efficiency and effectiveness, reducing waste during production. The location and layout prioritize consumer convenience.
• 😀 Inventory management is generally effective, but there are occasional issues with shortages of certain raw materials.
• 😀 The company faces challenges with project management, as there is a lack of clear understanding of specific project management goals.
• 😀 Quality management focuses on producing the best possible products to meet customer expectations and ensure high standards.
• 😀 The supply chain at Starbucks starts with raw material planning and ends with the delivery of finished products to customers.
• 😀 Short-term scheduling is carefully managed to align raw material deliveries with production needs, ensuring no delays in the process.
• 😀 Human resource management emphasizes hiring skilled employees, clear job design, and aggregate planning to forecast and adjust for future market conditions.

Q & A

What is PT Sari Cofee Indonesia and what does it do?

PT Sari Cofee Indonesia is the parent company of Starbucks in Indonesia. It operates in the food and beverage sector, primarily focusing on coffee-based products, milk-based beverages, and food items like sandwiches and cakes.

What are the main steps in the operational process at PT Sari Cofee Indonesia?

The main steps include the input (raw materials like coffee, milk, and syrups), the process (using equipment like grinders and ovens), and the output (Starbucks beverages produced to meet company standards).

How does PT Sari Cofee Indonesia measure productivity?

PT Sari Cofee Indonesia uses a multifactor productivity system to assess its operational productivity, which takes into account various inputs and outputs across the production process.

What forecasting methods are used at PT Sari Cofee Indonesia?

The company uses forecasting systems to predict demand for products, adjusting production and operations based on these forecasts. This includes continuous innovation and aligning strategies with market trends.

How does PT Sari Cofee Indonesia design its products?

The product design process involves observing the market environment, gathering feedback from customers, conducting product trials, and launching finalized products after testing.

What process strategy is employed by PT Sari Cofee Indonesia?

PT Sari Cofee Indonesia focuses on efficiency and effectiveness during operations, striving to minimize waste and ensure smooth production processes.

How does PT Sari Cofee Indonesia handle location and layout decisions?

The company chooses locations based on environmental considerations, ensuring there is sufficient space for customer seating and waiting areas. The layout is designed to optimize customer experience.

What challenges does PT Sari Cofee Indonesia face in inventory management?

While inventory management is generally effective, PT Sari Cofee Indonesia faces occasional shortages of certain raw materials, which can impact production.

How does PT Sari Cofee Indonesia approach project management?

PT Sari Cofee Indonesia struggles with clearly defining project management in the context of its operations, leading to some confusion regarding its implementation.

What is the approach to supply chain management at PT Sari Cofee Indonesia?

The supply chain management system at PT Sari Cofee Indonesia spans from the planning of raw materials to the final production and delivery of finished products, ensuring they are ready for sale.

How does PT Sari Cofee Indonesia plan for human resources and workforce needs?

PT Sari Cofee Indonesia focuses on hiring employees with the appropriate skills for their roles, clearly defining job responsibilities. It also uses aggregate planning to anticipate future workforce requirements based on market conditions.