Tugas Kewirausahaan | Presentasi Laporan Pertanggungjawaban Kegiatan Usaha "R&J Ice Cream"

Summary

The presentation introduces a business venture called 'RNGJ Ice Cream,' which specializes in a unique fusion of Rujak and ice cream. The product combines sweet, spicy Rujak with creamy ice cream and fruit jelly. The team explains the production process, which includes creating the ice cream, fruit jelly, and Rujak sambal, followed by packaging and delivery. Their marketing strategy involves social media and community promotions. Despite some challenges like ingredient quality and product melting, the venture has received positive customer feedback and generated some profit. The presentation highlights the product's affordability, uniqueness, and potential for growth.

Takeaways

• 😀 The business introduced is RNG Ice Cream, offering a fusion of Rujak (spicy fruit salad) and ice cream, combining unique flavors with fruit slices and chewy jelly toppings.
• 😀 The product is affordable and specifically targets students, offering a budget-friendly option for enjoying refreshing ice cream.
• 😀 The team consists of five key members: Founder & CEO (Sia), CFO (Hikmah Fajarianti), COO (Nand Putri), CTO (Ania), and CMO (Sasfari), each responsible for different business aspects.
• 😀 The production takes place in a rented space in Tembalang, where ingredients like milk powder, ice, various fruits, and chili are combined to create the product.
• 😀 RNG Ice Cream is marketed using Instagram, WhatsApp, and the X app, with a focus on preorders and direct delivery to customers to ensure quality.
• 😀 Sales are processed through a preorder system, with payment options including cash, bank transfer, and e-wallet.
• 😀 The first preorder resulted in modest revenue, while the second preorder was more successful, with profits of 1,000 IDR.
• 😀 Challenges during production included fruit freshness, ice cream melting, and handling bulk orders. Solutions included purchasing fresh ingredients on the day of production.
• 😀 Customer feedback was largely positive, with 60% giving the highest rating to the product, especially enjoying the taste and pricing.
• 😀 Consumers suggested offering more variety in the fruit used for the jelly topping, indicating room for improvement in product offerings.
• 😀 The team aims to continue developing the business by evaluating product quality, incorporating feedback, and maintaining affordable pricing for students.
• 😀 The presentation ended with a conclusion that expressed hope the business will continue to inspire others and grow in the market.

Q & A

What is the main product being presented in the script?

The main product being presented is Rnj Ice Cream, a fusion of rujak (spicy fruit salad) and ice cream, featuring fruit slices in chewy jelly and ice cream toppings.

Who are the key members of the team and their roles?

The key members are: Sia, the founder and CEO; Hikmah Fajarianti, the CFO responsible for financial planning; Nand Putri, the COO in charge of operations; Ania, the CTO overseeing technology-based product development; and Safari, the CMO responsible for marketing strategies.

What is the unique selling proposition of Rnj Ice Cream?

The unique selling proposition is the combination of the spicy-sweet rujak with ice cream, offering a novel taste experience. Additionally, the product is affordable, especially for students.

Where is the production of the ice cream carried out?

The production takes place at a kos (boarding house) in Gang Delima, Nirwanasari, Tembalang.

What ingredients are involved in the production of Rnj Ice Cream?

The ingredients include powdered milk, ice, ESP (a type of powder), fruit (like bengkuang, melon, or pineapple), sambal rujak ingredients (roasted peanuts, brown sugar, and chili), and packaging materials like plastic cups and small spoons.

What are the challenges faced during production?

The challenges include a lack of fresh fruit for the rujak, the ice cream melting too quickly, and difficulties in mass production.

How did the team address the challenges during production?

The team addressed these challenges by buying ingredients on the day of production to ensure freshness, and they also sought customer feedback through evaluations to improve the product.

What promotional strategies did the team use for marketing Rnj Ice Cream?

The team used three promotional strategies: Instagram (with posts on Insta Story and re-shares by team members), WhatsApp communities, and marketing through the X app during Menfest Undip.

What is the sales system implemented by the team?

The team implements a pre-order system, where customers order in advance, and the ice cream is delivered directly to them. The payment methods available are both cash and cashless (bank transfer or e-wallet).

What were the financial results from the two pre-order events?

For the first pre-order, the team did not make a profit due to high ingredient costs. However, for the second pre-order, they achieved a profit of 1,000 after reducing costs and increasing sales.