How To Learn Copywriting Without Courses In 2025

Summary

In this video, the creator outlines the steps to start and grow a successful copywriting business in 2025. From mastering copywriting fundamentals using key books and resources, to building an online presence on platforms like Instagram, the guide offers practical advice for securing clients. Emphasizing client outreach, understanding business pain points, and delivering exceptional results, the video also highlights the importance of referrals in growing the business. Viewers are encouraged to engage with a supportive community for ongoing learning and guidance, ensuring sustained success in the field.

Takeaways

• 😀 Consistency is key to success in copywriting, even when it feels competitive or saturated. Stick with it for at least a month to start seeing results.
• 😀 To master copywriting, read essential books like 'The Copywriter's Handbook' by Robert Blye, 'Ogilvy on Advertising' by David Ogilvy, and 'Hey Whipple, Squeeze This' by Luke Sullivan.
• 😀 Immersion in the world of copywriting is essential: listen to podcasts, watch YouTube videos, and join free online communities like the one created by the speaker to accelerate learning.
• 😀 Your Instagram profile should be professional and clearly show your niche and the results you can drive, such as 'I help e-bike brands increase sales with landing page copy.'
• 😀 Don't create a new Instagram profile for outreach. Instead, rebrand your existing profile to appear more professional while keeping a human, personable tone.
• 😀 When reaching out to clients, skip the compliments and go straight to constructive feedback, such as roasting their current ad copy to position yourself as an authority.
• 😀 On sales calls, focus on understanding the client's business and its challenges. Show them how you can solve their problems and generate revenue through your copy.
• 😀 Charge based on the type of copy you're providing (e.g., ad copy, landing page copy, email copy). Specific pricing advice is covered in detail in the free community.
• 😀 Client onboarding is crucial: Set clear expectations, discuss communication channels (e.g., Slack), and outline the scope of work, deadlines, and payment schedules.
• 😀 Deliver results, maintain strong communication (like through voice messages), and keep clients happy to encourage referrals and build your portfolio.

Q & A

What was Hugo's journey to becoming a successful freelance copywriter?

Hugo transitioned from making $300/month in construction to earning over $60,000/month as a freelance copywriter. His highest month reached $120,000, and he wants to teach others how to replicate his success.

What are the first steps to getting started with copywriting?

The first steps are to learn copywriting by reading important books like 'The Copywriter’s Handbook' by Robert Bly, 'Ogilvy on Advertising' by David Ogilvy, and 'Hey Whipple, Squeeze This' by Luke Sullivan. Additionally, immerse yourself in the world of copywriting through podcasts, YouTube videos, and free courses.

How important is practice in becoming a successful copywriter?

Practice is crucial. Hugo emphasizes that you shouldn’t spend more than a month learning before starting to take action. During this time, you should analyze good copy and practice writing to build your skills and confidence.

What is a good strategy for finding clients as a new copywriter?

Hugo suggests using Instagram as a tool to find clients. Start by rebranding your profile to look professional and clearly state the services you offer. Focus on targeting local businesses first, and later move to other niches you're passionate about. Outreach should involve critiquing their current copy or marketing to get their attention.

How should you conduct a sales call with a potential client?

During the sales call, ask the client about their business goals, current revenue, and their existing copy or advertising efforts. Then, provide a solution that addresses their needs, emphasizing how you can help them increase their revenue. Being confident and enthusiastic is key to closing the deal.

What factors influence the pricing for copywriting services?

Pricing depends on the type of service provided and the client's needs. As a new copywriter, it's important to understand that you can charge based on the value you bring to the client and the results you can achieve.

What does the onboarding process for a new client involve?

The onboarding process includes discussing payment, setting deadlines, and establishing expectations. Clear communication is essential, and using tools like Slack helps maintain smooth interaction and project management throughout the collaboration.

How can a copywriter build a strong portfolio?

A strong portfolio is built by delivering excellent results to clients. Satisfied clients are likely to refer others, which helps expand your network. As you get referrals and build more successful projects, your portfolio naturally grows.

Why is it important to join a community or school for copywriters?

Joining a community provides support, learning opportunities, and access to weekly calls where you can ask questions and get advice. Hugo offers a free community that can be very valuable for beginners looking for guidance in their copywriting journey.

What are the key takeaways from this video for aspiring copywriters?

Key takeaways include focusing on learning copywriting, practicing quickly, finding clients via social media, confidently handling sales calls, and delivering results to build a portfolio. Joining a supportive community like Hugo's can also provide ongoing help and resources.