SURAT PENAWARAN NEGOSIASI (DEFINISI SURAT PENAWARAN, UNSUR-UNSUR SURAT PENAWARAN)

Summary

In this video, Lestari Edi from Bestari Ed discusses the topic of negotiation through offer letters. The video covers the concept of negotiation, explaining it as a social interaction aimed at reaching an agreement between parties with differing interests. Lestari highlights the structure and elements of an offer letter, such as the header, subject, date, and body, along with the importance of presenting clear information about the offered goods or services. The video concludes with tips on how to effectively communicate through this formal written negotiation, inviting viewers to stay tuned for future educational content.

Takeaways

• 😀 Negotiation is a form of social interaction aimed at reaching an agreement between parties with different interests.
• 😀 Negotiation can be presented in two forms: oral (dialogue) and written (short stories or letters).
• 😀 Written negotiation can also take the form of an offer letter, which is an official letter offering goods or services.
• 😀 An offer letter consists of several important components, starting with a letterhead that includes the organization's name in capital letters.
• 😀 The letterhead also contains the organization's address and contact details, such as a phone number, website, or email.
• 😀 An offer letter includes the document's number, attachments, and the subject matter (purpose) of the letter.
• 😀 The letter should include the date, which is placed on the right side next to the letter's number.
• 😀 It is important to write the recipient's address correctly, avoiding phrases like 'to' at the beginning.
• 😀 The offer letter should start with a salutation followed by a comma, and the body of the letter should contain the introduction, purpose, and details of the offer.
• 😀 The letter ends with a closing salutation, followed by the name, position, and signature of the person responsible for the letter.
• 😀 An offer letter typically has three sections: an opening paragraph, the body (which provides details about the offered goods or services), and a closing paragraph with a call to action.

Q & A

What is negotiation, as explained in the video?

Negotiation is a form of social interaction aimed at reaching an agreement between parties with differing interests. It can be in the form of dialogue or a short story.

What are the two forms of presenting negotiation mentioned in the video?

The two forms are oral negotiation (spoken negotiation) and written negotiation, the latter being presented through a letter of offer.

What is a letter of offer?

A letter of offer is an official document used to offer goods or services in various economic activities.

What are the key elements found in a letter of offer?

The key elements include: letterhead, letter number, attachments, subject, date, recipient's address, salutation, body of the letter, closing salutation, and the name, position, and signature of the responsible person.

What should be included in the letterhead of a letter of offer?

The letterhead should include the name of the organization, address, contact information (phone number, website, email), and the organization's logo.

Why should the phrase 'kepada' be avoided in the recipient's address?

The use of 'kepada' should be avoided because it is not the proper form in formal letter addressing, especially in the context of a letter of offer.

What are the three main parts of a letter of offer?

The three main parts of a letter of offer are the opening paragraph, the body (which contains the offer details), and the closing paragraph (which includes a call to action for future contact).

What is the role of the opening paragraph in a letter of offer?

The opening paragraph informs the recipient about the results of production or what is being offered, setting the stage for the detailed offer in the body.

What information is provided in the body of a letter of offer?

The body provides detailed information about the goods or services being offered, describing their characteristics or features.

What is the purpose of the closing paragraph in a letter of offer?

The closing paragraph encourages the recipient to make further contact or take action, such as accepting the offer or starting a negotiation.