TECH BUSINESS? Teknologi untuk Grow Bisnis Kamu (Secara Realistis)

Summary

In this video, the speaker discusses the importance of using the right technology in business, emphasizing that 90% of entrepreneurs misunderstand how to effectively leverage tech for growth. Instead of focusing on creating massive tech solutions from scratch, businesses should use existing technologies like marketplaces, social media, and tools to streamline operations. The speaker breaks down three types of tech: 'used tech,' 'integrated tech,' and 'crafted tech,' explaining when each is appropriate. The key takeaway is that businesses should start with readily available tools and integrate them before considering building custom solutions.

Takeaways

• 😀 The key to building a successful business today is leveraging technology. However, the approach should be carefully aligned with the specific needs of the business.
• 😀 90% of people misunderstand how to use technology in their business, thinking technology should be a large focus, even when their current business requirements do not need it.
• 😀 It’s often more efficient to use existing technology (e.g., Tokopedia, Lazada, Shopee) instead of building new tools like websites and mobile apps from scratch for a new business.
• 😀 Technology should be used to enhance the business, not the other way around. It’s crucial to prioritize existing tools and platforms that can speed up business processes.
• 😀 For example, a cosmetic business should first utilize platforms like Tokopedia for product listings rather than creating a complex website and app from the start.
• 😀 There are different approaches to using technology: 'used technology', 'integrated technology', and 'crafted technology'. Each has its own applications depending on the business model and stage.
• 😀 'Used technology' means leveraging what is already available, such as using platforms and tools that already exist in the market, while 'crafted technology' involves building custom solutions from scratch.
• 😀 When moving beyond using existing technology, businesses should look at creating a technological ecosystem that helps in areas like marketing, sales, distribution, and operations.
• 😀 As businesses grow, the technology they use must align with their specific needs in different areas, whether it's marketing, sales conversion, or logistics.
• 😀 The most sensible advice for startups is to start with existing technologies, as they are quicker, cheaper, and easier to integrate before considering building something custom from the ground up.
• 😀 Technology is essential in every business model, but it should be tailored to the specific needs of the business rather than using all available tech for the sake of innovation.

Q & A

What is the main idea behind the speaker's advice on using technology for business?

The speaker emphasizes that businesses should focus on using existing technologies that are already available in the market instead of trying to create new technologies from scratch. This approach is faster, more cost-effective, and allows businesses to grow more easily in the beginning stages.

What are the three types of technology the speaker differentiates for businesses?

The speaker differentiates three types of technology: 'used technology,' which refers to existing, market-available tools; 'integrated technology,' which involves combining existing tools to create a customized solution; and 'crafted technology,' which involves building new technology from scratch.

Why does the speaker caution against creating a new website or mobile app for a new business?

The speaker argues that creating a new website or mobile app for a new business is often unnecessary and inefficient. Instead, businesses can start by listing products on existing platforms like Tokopedia, Lazada, or Shopee, which are quicker and more cost-effective for initial sales.

What does the speaker recommend for businesses just starting out?

For businesses just starting out, the speaker recommends using existing platforms such as social media, marketplaces, and online stores. This allows businesses to quickly begin selling without the need for complex, custom technology development.

What is the significance of the 'Yus' approach in using technology for business?

'Yus' refers to the concept of using existing technology that is already available in the market. The speaker highlights this as an important and responsible approach for new businesses, as it saves time and resources compared to developing new technologies.

How does the speaker suggest businesses can progress from using existing technology to creating their own technology?

The speaker suggests that after using existing technologies effectively, businesses can begin to integrate different technologies and eventually create their own tailored solutions. This process involves identifying the specific needs of the business and then considering whether to develop custom tools or continue using integrated solutions.

What are the key factors businesses should consider when selecting technology?

Businesses should consider their specific business model and goals. For example, they need to assess whether technology is needed for sales, marketing, operations, logistics, or customer interactions. The speaker advises that technology should be focused on the aspects that are most crucial for the business at that time.

What role does 'integrated technology' play for businesses?

Integrated technology involves combining existing tools and platforms to create a more customized solution for a business. This can help streamline operations and improve efficiency without the need to develop completely new technologies from scratch.

What does the speaker mean by 'technology as a business model'?

The speaker explains that for businesses like Tokopedia, Instagram, or WhatsApp, technology itself is a core part of the business model. These companies are built around technological platforms that enable monetization, making technology an integral product and service offering.

How does the speaker distinguish between conventional offline businesses and tech-driven businesses?

The speaker notes that while conventional offline businesses may not need to focus heavily on technology, tech-driven businesses, especially those built on platforms like e-commerce or social media, must focus on integrating and developing technology to support their business models.