ALGORÍTIMO DO YOUTUBE MUDOU! POR ISSO CANAIS COM MILHÕES DE INSCRITOS ESTÃO TENDO POUCAS VIEWS

Summary

This video delves into how YouTube’s algorithm has shifted its focus from subscriber count to video views and engagement. The creator discusses how large channels with millions of subscribers often struggle with low views, while smaller channels with high engagement thrive. The key to success is creating quality content that retains viewers, rather than obsessing over subscribers. The video emphasizes the importance of session duration, watch time, and consistent video production to keep the algorithm favoring your content. Ultimately, views, not subscribers, are what determine a channel’s growth on YouTube today.

Takeaways

• 😀 Subscribers are no longer a primary factor for YouTube algorithm recommendations. The algorithm now prioritizes views and engagement over subscriber count.
• 😀 A channel's ability to generate consistent views and engagement is more important than the number of subscribers it has.
• 😀 Many large channels with millions of subscribers struggle to get views because the algorithm focuses on **video content** quality, not just subscriber count.
• 😀 Smaller channels can often outperform larger channels in views if their content resonates more with viewers, highlighting the importance of **content relevance**.
• 😀 The algorithm recommends videos based on what users are watching and engaging with, rather than just relying on subscriptions.
• 😀 To succeed, creators should focus on **increasing video views** and the **duration of user sessions** rather than obsessing over growing subscriber numbers.
• 😀 **Session duration** is critical: the more videos a viewer watches in one session, the more likely YouTube will continue recommending your content.
• 😀 Viewers don't need to be subscribed to a channel to watch its videos. YouTube will recommend videos based on their viewing habits and interests.
• 😀 Using **end screens** and recommending other videos from your channel can increase session duration, keeping viewers engaged longer.
• 😀 Subscriber counts are often used for **ego-driven purposes**, such as impressing others or selling courses, but they no longer impact content visibility significantly.
• 😀 Creators should focus on **producing high-quality content** that encourages viewers to watch more videos on their channel, rather than focusing solely on gaining subscribers.

Q & A

Why does YouTube prioritize views over subscribers now?

YouTube's algorithm has evolved to focus more on engagement metrics such as views and watch time rather than the number of subscribers. This shift reflects the platform's goal to recommend content that people actively engage with, rather than just showing videos based on a user's subscriber count.

Can a channel with many subscribers but few views still be successful?

No, a channel with a large number of subscribers but low engagement (i.e., views) will likely struggle. YouTube's algorithm tends to prioritize videos that generate more views and interaction over those from channels with a large but inactive subscriber base.

How does YouTube's algorithm decide which videos to recommend?

YouTube recommends videos based on the content's ability to keep viewers engaged. This includes factors like the number of views, watch time, and how long users stay engaged with the content. Channels with high viewer retention and engagement are more likely to have their videos recommended.

What is the role of subscribers today on YouTube?

Subscribers are still important for certain platform functions, such as monetization and fulfilling specific requirements. However, they are now seen more as a 'vanity metric' rather than a true indicator of a channel's relevance. Views and engagement matter much more for success.

How can smaller channels still succeed on YouTube despite having fewer subscribers?

Smaller channels can succeed by creating high-quality content that resonates with viewers. If a video is engaging and attracts views, the YouTube algorithm will recommend it to more people, regardless of the channel's subscriber count.

Why do people often forget they are subscribed to certain channels?

Many users are subscribed to channels but stop watching the content. YouTube's algorithm detects this and reduces recommendations from these channels, leading to users forgetting they are subscribed. The algorithm prioritizes showing content based on current interests and engagement.

What happens if a creator stops posting content for a while?

If a creator stops posting for a period, the YouTube algorithm may interpret this as a decline in interest from subscribers. This can make it harder for the creator to regain their previous audience and receive high engagement when they return, as the algorithm might not prioritize their content.

How often should a creator post content to maintain engagement?

Creators should aim to post at least once a week to maintain engagement and ensure the algorithm continues to prioritize their content. Regular uploads help keep the channel relevant and active within YouTube's recommendation system.

What is meant by increasing 'session time' on YouTube?

Session time refers to how long a viewer stays on a channel watching videos. The longer a viewer stays engaged with multiple videos in one session, the more likely YouTube will recognize the channel as relevant and promote it further, increasing the chance of the creator’s videos being recommended.

Why should creators focus on increasing watch time rather than subscriber count?

Focusing on watch time encourages viewers to watch more of your videos, which signals to YouTube that your content is valuable and engaging. The algorithm rewards creators who keep viewers watching for longer periods, making watch time a more important metric for success than gaining subscribers alone.