O APRENDIZ - EP 8 - PARTE 2 – 06/05/2019

Summary

This video script details a promotional event for Cruzeiro do Sul Virtual University, featuring an engaging mix of virtual reality experiences, interactive activities, and live broadcasts. Participants are encouraged to bring others, and creative team efforts are judged on social media impact, engagement, and conversion rates. The event successfully attracted a significant audience, offering scholarships and exciting prizes. Despite challenges such as remote location and crowd management, the event emphasized innovation, teamwork, and direct audience engagement. The winning team receives rewards like shopping vouchers and a fine dining experience, highlighting the importance of creativity in modern marketing strategies.

Takeaways

• 😀 The event was organized to promote Cruzeiro do Sul University and provide opportunities for people to register for courses.
• 😀 Virtual reality experiences were featured, allowing participants to try VR headsets and interact with a simulated world.
• 😀 There was a focus on creativity and engagement, with one team excelling in innovation and the other in broader outreach.
• 😀 The event included a fun, interactive approach, such as offering unique flavors of popcorn and conducting a scavenger hunt for participants.
• 😀 The goal was to gather registrations, and one participant successfully brought 30 people to register, exceeding expectations.
• 😀 The event took place in a public space (Praça Presidente Kennedy) and aimed to reach as many people as possible, despite challenges of location.
• 😀 Organizers ensured that participants would remember the experience, emphasizing the emotional impact of trying new things like VR.
• 😀 Some participants received rewards such as full scholarships for courses, which was a highlight of the event.
• 😀 There was a notable discussion on the ethics of how promotions and actions were carried out, with emphasis on transparency and integrity.
• 😀 The event organizers considered the importance of reaching the right audience and ensuring that participants were genuinely interested in the offered courses.
• 😀 The winning team was praised for its creativity and quality of engagement, despite not having the largest number of registrations.

Q & A

What was the main goal of the event described in the transcript?

The main goal of the event was to promote Cruzeiro do Sul Virtual, a higher education institution offering various online courses. The event featured live sessions, interactive experiences, and a registration drive aimed at attracting new students.

How did the event aim to engage the public and encourage participation?

The event engaged the public through live interactions, a reality virtual experience, and a contest where participants were encouraged to bring friends to increase the number of registrations. There were also incentives like scholarships for the most engaged participants.

What role did social media play in the event?

Social media played a crucial role in promoting the event, with teams leveraging platforms like Facebook and utilizing targeted outreach to engage a larger audience. The event was broadcasted live on Facebook, further increasing its reach.

What innovative experiences were offered to the attendees?

Attendees were able to participate in a virtual reality experience, where they could interact with a virtual representation of the institution. Additionally, there were opportunities to try new and creative food experiences, such as popcorn with unusual flavors, enhancing the event's interactive nature.

How did the event address the local community?

The event took place in a public square in Osasco, a relatively remote location, which allowed organizers to connect with the local community. Local engagement was emphasized through efforts to attract people from the surrounding area to participate in the event and the registration process.

What was the role of the volunteers at the event?

Volunteers at the event served various roles, including reception, guiding participants through the experience, and explaining the benefits of registering for Cruzeiro do Sul Virtual. Some volunteers also participated in contests to attract more people to the event.

What was the significance of the scholarships offered during the event?

Scholarships were a central element of the event, with participants competing for full scholarships to study at Cruzeiro do Sul Virtual. This created a sense of excitement and urgency, as the scholarships represented a significant opportunity for attendees to advance their education without financial barriers.

What challenges did the event face, particularly in terms of location?

One of the key challenges faced by the event was its location in a more remote area, which made it harder to attract foot traffic initially. However, the organizers used creative methods, such as leveraging cars and public outreach, to drive attendance and create buzz in the area.

How was creativity rewarded at the event?

Creativity was rewarded through the evaluation of event teams, where the most creative and impactful actions were recognized. For example, one team was praised for their innovative use of social media and engaging the local community, while another team excelled in bringing in a higher number of registrations.

What were some of the emotional moments during the event?

The event was emotionally charged, especially when participants won scholarships. The moments of recognition for hard work and the satisfaction of helping others were highlighted, as well as the emotional impact of seeing people excited about continuing their education.