GENDHIS BAGS, Look's Cool and Natural

Summary

Gendhis Bag, a unique local brand from Yogyakarta, creates fashionable, handmade bags using natural materials like rattan, pandanus leaf, and mendong. Founded by Ferry Yuliana, a dentist turned entrepreneur, the brand highlights Indonesia's rich natural resources. With a focus on creativity and innovation, Gendhis Bag exports 20% of its products globally, particularly to Japan and Europe, while 80% is sold locally. The brand promotes sustainability, employs 150 women, and champions the use of local products. Their exclusive, high-quality bags, priced between Rp. 75,000 and Rp. 2.5 million, are a blend of tradition and modern style.

Takeaways

• 😀 Gendhis Bag offers stylish and unique bags made from natural materials, such as rattan, pandanus leaf, mendong, water hyacinth, and agela combined with Batik and nylon.
• 😀 The brand was founded by Ferry Yuliana, who initially had no plan to start a business but saw the potential in creating bags from natural fibers.
• 😀 The bags produced by Gendhis Bag are fashionable and eco-friendly, promoting the use of Indonesia's abundant natural resources.
• 😀 Gendhis Bag focuses on handmade products, providing exclusive, high-quality bags with a production process that can take up to three days for each bag.
• 😀 In 2019-2020, Gendhis Bag planned to innovate by introducing glow-in-the-dark paint on their bags, combining traditional weaving techniques with modern design elements.
• 😀 Gendhis Bag exports 20% of its products, primarily to Japan and Europe, where different materials are favored by customers in each region.
• 😀 The company encourages people to support local products, emphasizing that the price of Gendhis Bag products in Indonesia is more affordable than their export prices.
• 😀 The production of Gendhis Bag provides jobs for 150 women, contributing to the local economy and empowering workers.
• 😀 The bags are exclusive, with limited editions of only 25 pieces per model, adding to their value and uniqueness.
• 😀 Gendhis Bag's social media presence on Instagram, Facebook, and Twitter helps promote their products, showing that good photography and promotion lead to greater success.

Q & A

What is Gendhis Bag and what makes it unique?

Gendhis Bag is a local brand based in Yogyakarta, Indonesia, known for its unique and stylish bags made from natural materials like rattan, pandanus leaf, mendong, water hyacinth, and agela. The bags are combined with Batik and nylon, creating a fashionable, natural, and handmade product.

How did the founder of Gendhis Bag come to start the business?

Ferry Yuliana, the founder of Gendhis Bag, did not initially plan to start a bag business. She realized the potential of using natural resources to create unique, valuable products, especially for women who need more than one bag.

What is the primary material used in Gendhis Bag products?

Gendhis Bag primarily uses natural fibers, such as rattan, pandanus leaf, mendong, water hyacinth, and agela, combined with Batik and nylon, to create stylish, eco-friendly bags.

What is the philosophy behind using natural materials for the bags?

The philosophy behind using natural materials is to utilize Indonesia's rich natural resources creatively, which are often overlooked. These materials, such as bamboo and rattan, are abundant and inexpensive in Indonesia, and by transforming them into high-quality products, they become valuable and fashionable.

How has Gendhis Bag evolved over time?

Gendhis Bag has continuously innovated, with plans to introduce new products like glowing bags (using glowing paint) and collaborations with yarn factories to combine traditional materials with modern designs, thus keeping the brand fresh and relevant.

Where are Gendhis Bags sold, and how much of the product is exported?

Gendhis Bags are sold both in Indonesia and internationally. Approximately 20% of the products are exported to countries like Japan and Europe, while 80% of the products are sold within Indonesia.

Why does Gendhis Bag focus on the export market, especially Japan and Europe?

Gendhis Bag exports products to Japan because the Japanese prefer rattan, while Europe is more inclined to purchase bags made from mendong and pandanus, which are ideal for the summer season.

How does Gendhis Bag utilize social media in its business?

Gendhis Bag uses platforms like Instagram, Facebook, and Twitter to promote their products. By posting high-quality photos of their bags, they aim to increase visibility and attract customers, both locally and globally.

What is the production process of a Gendhis Bag like?

The production process of a Gendhis Bag takes three days. The bags are handmade with great care, ensuring high quality and exclusivity. Only 25 pieces of each model are made, making them unique and valuable.

What is the price range for a Gendhis Bag?

The price for a Gendhis Bag ranges from Rp. 75,000 to Rp. 2,500,000, depending on the model and exclusivity.