Ovo Egg, Pabrik Telur Cair di Kota Tauco || Kisah Usaha

KONTAN TV

7 Jul 202313:03

Summary

TLDROvo X, a liquid egg producer in Cianjur, West Java, has been operational since 2016. Specializing in hygienic, pasteurized liquid eggs, Ovo X ensures high standards in production, using machinery to eliminate harmful bacteria like Salmonella and E. coli. The product caters to various markets, including bakeries and food industries, offering both egg whites and yolks in bulk. Despite being a new product in Indonesia, Ovo X is educating consumers on the benefits of liquid eggs while aiming for broader market reach, with plans for expansion and collaborations. The company’s innovative approach addresses both efficiency and consistency in egg-based food production.

Takeaways

😀 Ovo X is a liquid egg producer based in Cianjur, West Java, established in 2016.
😀 The company produces pasteurized liquid egg whites and yolks from fresh eggs sourced from its own farm.
😀 Ovo X ensures product hygiene by using modern machines and pasteurization to eliminate harmful bacteria like Salmonella and E. coli.
😀 Liquid eggs provide a more efficient and hygienic alternative to traditional eggs, particularly for the bakery and food processing industries.
😀 The liquid egg products come in convenient packaging sizes of 2kg and 5kg, and can be frozen for longer shelf life.
😀 Ovo X's products are not only used by bakeries but also have applications in other food businesses that require large quantities of eggs.
😀 The company currently serves customers in Java, Surabaya, and Papua, with plans for further expansion.
😀 Pricing for liquid eggs reflects the value of pasteurization and hygiene, with the cost being higher than regular eggs due to the added production processes.
😀 Ovo X faces the challenge of educating the market about liquid eggs, as it is still a relatively new product in Indonesia.
😀 The business aims to expand by increasing product awareness through social media, branding, and partnerships with schools and food businesses.

Q & A

What is Ovo X and what do they produce?
-Ovo X is a liquid egg producer based in Cianjur, West Java, Indonesia. They produce pasteurized liquid eggs, which are available in pure egg white or egg yolk form, primarily catering to the food industry.
When was Ovo X founded and how did it begin its operations?
-Ovo X was founded in 2016. The company initially produced whole eggs but later shifted to manufacturing liquid eggs after recognizing the benefits of this format, such as labor savings and consistency in quality.
What are the key benefits of using liquid eggs over traditional eggs?
-Liquid eggs offer several advantages: they are convenient (no need to crack eggs), safer (due to pasteurization which eliminates harmful bacteria), and more hygienic. They are also suitable for people who want to consume only egg whites to avoid cholesterol.
How does Ovo X ensure the safety and quality of its liquid eggs?
-Ovo X ensures the safety and quality of its liquid eggs through a pasteurization process that eliminates harmful bacteria like Salmonella and E. coli. Their production facility follows high hygienic standards with international-grade machinery.
What are the typical sizes and packaging options for Ovo X liquid eggs?
-Ovo X liquid eggs are typically packaged in 2 kg and 5 kg containers. After pasteurization, the eggs are packaged and stored frozen to maintain freshness.
Who are the primary consumers of Ovo X liquid eggs?
-The primary consumers of Ovo X liquid eggs are businesses in the food industry, such as bakeries, catering companies, and manufacturers of food products. The eggs are especially popular with businesses that require consistency and efficiency in their egg usage.
What challenges has Ovo X faced in introducing liquid eggs to the Indonesian market?
-Ovo X faces challenges in educating the market about liquid eggs, as this concept is still new in Indonesia. Additionally, there are logistical challenges in ensuring the product stays at the right temperature during delivery.
What is the current market reach of Ovo X?
-Ovo X primarily serves the West Java region but has expanded its market to other parts of Indonesia, including Surabaya and Papua. The company also exports to India and is exploring further international markets.
What are the pricing details for Ovo X's liquid egg products?
-The price of liquid egg yolk is approximately IDR 90,000 per kilogram, while egg whites cost around IDR 20,000 per kilogram. They also offer mixed liquid eggs at a price of IDR 40,000 per kilogram.
What are Ovo X's plans for the future?
-Ovo X plans to further educate the public about liquid eggs and expand their product offerings. They aim to become a leading supplier of liquid eggs in Indonesia and are also exploring the production of powdered eggs in the future.