The Economy of Coca-Cola

Summary

Coca-Cola, a global giant valued at $72 billion, has come a long way since its invention 125 years ago. Initially sold for 5 cents a glass, today it boasts 1.7 billion servings consumed daily worldwide. The company expanded internationally during World War II, laying the foundation for its dominance. With over 3500 varieties in 200 countries, nearly 70% of its revenue now comes from outside North America. Coke and Diet Coke are the top soda brands globally, and their success is fueled by significant advertising investments, including a $12 million Super Bowl commercial in 2011.

Takeaways

• 😀 Coca-Cola products are consumed at a rate of 1.7 billion servings per day worldwide, enough to fill 240 Olympic-sized swimming pools or circle the Earth five times.
• 😀 Coca-Cola was invented 125 years ago by an Atlanta pharmacist and originally cost just 5 cents per glass.
• 😀 The company’s value has grown to $72 billion, with over 3,500 varieties sold in more than 200 countries today.
• 😀 Coca-Cola’s international expansion began during World War II when it set up 64 bottling plants overseas to serve thirsty soldiers.
• 😀 Almost 70% of Coca-Cola’s revenue now comes from markets outside North America.
• 😀 Coke and Diet Coke are the two most popular soda brands globally, holding dominant positions in the market.
• 😀 Coca-Cola has invested heavily in advertising, with a notable purchase of $12 million worth of commercial time during the 2011 Super Bowl.
• 😀 The company’s advertising cost for the Super Bowl in 2011 was $100,000 per second, demonstrating its market power.
• 😀 Coca-Cola’s international presence has led to its global dominance, with billions of servings distributed daily.
• 😀 Despite its high advertising costs, Coca-Cola's influence and market share make it one of the most recognizable brands in the world.

Q & A

How many servings of Coca-Cola products are consumed worldwide every day?

1.7 billion servings of Coca-Cola products are consumed worldwide every day.

How does the amount of Coca-Cola consumed daily compare to the size of Olympic swimming pools?

The daily consumption of Coca-Cola is enough to fill over 240 Olympic-sized swimming pools.

How many times could the daily consumption of Coca-Cola products circle the Earth?

The daily consumption of Coca-Cola products is enough to circle the Earth five times.

When was Coca-Cola invented, and by whom?

Coca-Cola was invented 125 years ago by an Atlanta pharmacist.

What was the original price of Coca-Cola?

Coca-Cola originally cost 5 cents a glass.

What is the current value of the Coca-Cola brand?

The Coca-Cola brand is valued at $72 billion today.

How many varieties of Coca-Cola are sold, and in how many countries?

Coca-Cola has over 3500 varieties sold in more than 200 countries.

How did Coca-Cola expand its global presence during World War II?

During World War II, Coca-Cola set up 64 bottling facilities overseas and distributed about 5 billion Cokes to thirsty GIs.

What percentage of Coca-Cola’s revenue comes from outside North America?

Nearly 70% of Coca-Cola's revenue is generated outside North America.

How much did Coca-Cola pay for Super Bowl commercial time in 2011?

In 2011, Coca-Cola purchased 2 minutes of Super Bowl commercial time at an estimated cost of $100,000 per second, totaling $12 million.