Why I Don't Use Printful, Printify, or Etsy for Print On Demand

Summary

Dans cette vidéo, l'animateur explique pourquoi il n'utilise pas Printful, Printify ou Etsy pour son commerce de t-shirts sur demande. Après dix ans d'expérience, il révèle les différences entre le modèle actif et le modèle passif de commerce sur demande. Il recommande les plateformes de commerce passif telles qu'Amazon Merch on Demand, Redbubble et TeePublic, où l'on peut simplement télécharger des designs et laisser les sites gérer le reste, y compris le trafic et le service client, ce qui est idéal pour les nouveaux vendeurs.

Takeaways

• 😀 L'animateur a une expérience de 10 ans dans la vente de t-shirts sur demande.
• 🔍 Il explique pourquoi il n'utilise pas Printful, Printify ou Etsy pour son entreprise.
• 🚀 Il distingue deux modèles de commerce sur demande : actif et passif.
• 🌐 Printful et Printify sont des services de remplissage actifs nécessitant une gestion active du trafic et des clients.
• 🌐 Le commerce sur demande actif implique la création de son propre site web, l'attraction de trafic et la gestion du service client.
• 🌐 Le commerce sur demande passif se fait en téléchargeant des designs sur des plateformes de commerce en ligne qui gèrent le trafic et le service client.
• 🌐 Amazon est la plus grande plateforme de commerce sur demande, offrant une grande visibilité et un trafic important.
• 🌐 Redbubble et TeePublic sont d'autres options populaires pour le commerce sur demande passif.
• 🌐 Avec le commerce sur demande passif, vous n'avez pas besoin de créer votre propre boutique en ligne ou de payer pour un hébergement Shopify.
• 🌐 L'animateur fournit un didacticiel complet pour démarrer avec le commerce sur demande passif, accessible dans la description de la vidéo.

Q & A

Pourquoi le créateur de la vidéo n'utilise-t-il pas Printful, Printify ou Etsy pour son entreprise de t-shirts sur demande?

Le créateur n'utilise pas ces plateformes car elles sont axées sur le modèle d'affaires actif de l'impression sur demande, ce qui implique de gérer son propre site web, d'apporter son propre trafic et de traiter la clientèle.

Quelle est la différence entre l'impression sur demande active et passive?

L'impression sur demande active nécessite de créer son propre site web, d'apporter son propre trafic et de gérer la clientèle, tandis que l'impression sur demande passive implique de soumettre ses designs sur des plateformes de marché qui gèrent le trafic et la clientèle.

Quels sont les avantages de l'impression sur demande passive par rapport à l'active?

L'impression sur demande passive permet de gagner du temps et des efforts en utilisant des plateformes de marché existantes pour le trafic et la clientèle, sans avoir à construire et à maintenir un site web et à gérer la clientèle.

Quelle est la principale plateforme de commerce électronique mentionnée dans la vidéo pour l'impression sur demande passive?

Amazon est mentionnée comme la principale plateforme de commerce électronique pour l'impression sur demande passive, avec son programme Amazon Merch on Demand.

Comment Amazon contribue-t-elle à l'impression sur demande passive?

Amazon gère l'ensemble du processus, de la réception de la commande au traitement de l'impression, de l'expédition jusqu'au service client, laissant le créateur de la liste bénéficier d'une part des profits.

Quels sont les autres sites de marché d'impression sur demande mentionnés dans la vidéo?

Redbubble et TeePublic sont mentionnés en tant que plateformes de marché d'impression sur demande passive alternatives à Amazon.

Quelle est la différence entre Redbubble et Amazon en termes d'impression sur demande?

Redbubble se concentre spécifiquement sur l'impression sur demande, tandis qu'Amazon vend un large éventail de produits, dont certains sont imprimés sur demande.

Combien de visiteurs reçoit Redbubble par mois, selon la vidéo?

Redbubble reçoit environ 10 millions de visiteurs par mois, ce qui est significatif pour le trafic ciblé vers des produits d'impression sur demande.

Quels sont les coûts associés à l'utilisation de Printful ou Printify pour une entreprise d'impression sur demande active?

Les coûts incluent le coût du logiciel Shopify, qui commence à 1 dollar pour le premier mois, puis 39 dollars par mois par la suite, en plus des efforts pour construire et personnaliser le magasin en ligne.

Comment un nouveau venu peut-il commencer avec l'impression sur demande passive?

Un nouveau venu peut commencer en créant un compte sur une plateforme de marché d'impression sur demande comme Amazon, Redbubble ou TeePublic, en uploadant ses designs et en créant des listes de produits.

Outlines

00:00

🚀 Introduction au business de t-shirts sur demande

Dans ce premier paragraphe, l'animateur de la vidéo présente le sujet de la vidéo, qui est l'explication de pourquoi il n'utilise pas Printful, Printify ou Etsy pour son commerce de t-shirts sur demande. Il explique qu'il a été vendeur de t-shirts sur demande pendant près de 10 ans et qu'il ne fait pas appel à ces plateformes pour faire fonctionner son entreprise. Il mentionne qu'il y a deux façons de faire du sur-demande de l'impression : active et passive. Printful et Printify sont des services de sur-demande actives, qui nécessitent la création d'un site Web par l'utilisateur, l'attraction de trafic et de clients, le paiement des commandes à l'avance et la gestion de la totalité du service à la clientèle. Il suggère que de nombreux nouveaux vendeurs pourraient être intéressés par le modèle de sur-demande passive, où les designs de t-shirts sont téléchargés sur des sites de marché de sur-demande et où les sites gèrent le trafic et les clients.

05:00

🌐 Plateformes de sur-demande passives alternatives

Le second paragraphe se concentre sur les plateformes de sur-demande passives, en particulier Amazon, Redbubble et TeePublic. L'animateur explique que ces plateformes gèrent le trafic et les clients pour le vendeur, en imprimant les designs sur demande et en gérant le service à la clientèle. Il montre comment fonctionne Amazon Merch on Demand, où les créateurs de designs ne doivent que télécharger leurs designs et laisser Amazon s'occuper du reste. Il mentionne également Redbubble et TeePublic, qui sont des sites spécifiques à la sur-demande d'impression et qui attirent des visiteurs spécifiquement pour acheter des articles sur demande. L'animateur souligne les avantages de ce modèle de sur-demande passive par rapport à celui actif, où l'utilisateur doit construire et personnaliser un magasin en ligne et payer pour l'hébergement et le trafic.

10:01

📈 Comment démarrer avec la sur-demande passive

Dans le troisième paragraphe, l'animateur montre comment commencer avec la sur-demande passive en créant un compte sur TeePublic et en téléchargeant un design. Il guide les spectateurs à travers le processus de création de compte, de vérification de l'e-mail, de chargement du design, de saisie des informations sur le design et de publication de la liste. Il explique comment choisir les couleurs et les produits sur lesquels le design sera disponible, et il souligne que le processus est gratuit et facile. L'animateur conclut en disant que la sur-demande passive est une option attrayante pour ceux qui veulent entrer dans le commerce de t-shirts sur demande sans avoir à gérer un magasin en ligne ou à faire du marketing actif.

Keywords

💡Print on demand

Le terme "print on demand" fait référence à un modèle de commerce où les produits (généralement des vêtements) ne sont imprimés que lorsqu'une commande est passée, évitant ainsi le stockage d'inventaire. Dans la vidéo, l'animateur explique qu'il ne utilise pas de services tels que Printful ou Printify, qui sont associés à ce modèle, car il privilégie une approche différente.

💡Fulfillment service

Un service de traitement des commandes est une entreprise qui gère la logistique de la commande, de l'expédition jusqu'à la livraison. Dans le contexte de la vidéo, l'animateur mentionne que le cœur d'un commerce de t-shirts sur commande est d'avoir un service de traitement des commandes.

💡Active print on demand

Le commerce actif sur commande est une méthode où le vendeur crée son propre site Web, attire son propre trafic et gère la totalité du service à la clientèle. L'animateur mentionne cela en expliquant les deux façons de faire du commerce sur commande, soulignant que Printful et Printify sont des exemples de ce modèle.

💡Passive print on demand

Le commerce passif sur commande est une approche où le créateur de designs charge ses créations sur des plateformes de commerce en ligne qui gèrent le trafic et les ventes. L'animateur préfère ce modèle, car il est plus passif et ne nécessite pas de créer de trafic ou de gérer les commandes.

💡Amazon Merch on Demand

Amazon Merch on Demand est une plateforme de commerce sur commande où les créateurs peuvent vendre leurs designs de t-shirts. L'animateur la mentionne comme l'un des plus grands plateformes de commerce sur commande, où les créateurs ne doivent faire que charger leur design et Amazon s'occupe du reste.

💡Redbubble

Redbubble est une plateforme de commerce en ligne qui permet aux artistes de vendre leurs créations imprimées sur divers produits. Dans la vidéo, l'animateur la mentionne comme une option populaire pour le commerce passif sur commande, où les créateurs peuvent charger leurs designs et laisser Redbubble gérer la vente et l'expédition.

💡TeePublic

TeePublic est une autre plateforme de commerce sur commande où les créateurs peuvent vendre leurs designs de t-shirts. L'animateur la mentionne en tant qu'option pour ceux qui veulent essayer le commerce passif sur commande, soulignant que c'est une plateforme spécifique au commerce sur commande.

💡Shopify

Shopify est une plateforme d'e-commerce qui permet aux entreprises de créer des boutiques en ligne. L'animateur mentionne que pour utiliser des services actifs sur commande comme Printify ou Printful, il est nécessaire de configurer un magasin Shopify, ce qui implique des coûts et un investissement de temps pour la mise en place.

💡Profit split

La répartition des bénéfices fait référence à la façon dont les revenus sont partagés entre le créateur du design et la plateforme de commerce sur commande. L'animateur explique que dans le commerce passif sur commande, le créateur reçoit une part des bénéfices lorsque sa création est vendue.

💡Organic traffic

Le trafic organique désigne le trafic naturellement attiré sur un site Web sans dépendre de la publicité payante. L'animateur mentionne que les plateformes de commerce sur commande passif, comme Amazon, attirent leur propre trafic organique, ce qui est bénéfique pour les créateurs de designs.

Highlights

不使用Printful, Printify, 或 Etsy进行按需打印T恤业务的原因

拥有10年按需打印T恤销售经验

按需打印业务的核心是找到合适的打印履行服务

大多数教程会推荐使用Printful或Printify

按需打印有两种不同的方式：主动和被动

主动按需打印涉及创建自己的网站和吸引买家

被动按需打印是通过上传设计到大型市场网站

亚马逊是最大的按需打印平台

亚马逊的'Amazon Merch on Demand'展示了被动按需打印的运作方式

单件设计在亚马逊上每月可赚取数千美元

Redbubble是专注于按需打印的市场网站

TeePublic是另一个被动按需打印网站，被Redbubble收购

被动按需打印不需要自己建立网站

上传设计到被动按需打印网站非常简单

提供了一个完整的被动按需打印教程链接

视频旨在帮助新手避免在按需打印业务中遇到的问题

Transcripts

Hey everyone!

Welcome back to another video.

In today's video, I'm going

to be explaining why I don't use Printful, Printify,

or Etsy for my print on demand t-shirt business.

Now, for those of you who don't know,

I've been a print on demand t-shirt seller

for just about 10 years now,

and what a lot of people don't realize is

that I don't use Printful, Printify,

or Etsy to run my business.

In this video, I'm going to be explaining

and showing you onscreen recording why I don't use these

platforms and a lot of things

that people don't share about these platforms

that you really should know if you're just

starting out in this business.

So if you are just getting into print on demand,

please watch this video first.

I think it's going to save you a lot

of headaches down the road.

So when it comes to starting a print on-demand

t-Shirt business, the core of

that business is having a print on demand

fulfillment service.

Now, most tutorials out there that are going to teach you

how to start the business are going to show you

to use Printful or they're going to

show you to use Printify.

Now, although both of these are great print on demand

fulfillment services,

what most people don't realize is there are two very

different ways to do print on demand.

When it comes to print on demand,

there is active print on demand and passive print on demand.

This is something that very few people are sharing about the

print on demand business, but both Printful

and Printify are both in the active

print on demand business model.

Now for those of you who this is the first time you're

hearing about active print on demand versus

passive print on demand, active print on demand is

where you create your own website,

you bring your own traffic and your own buyers.

This is typically with social media marketing

or it's done with paid advertising,

and then every order that you receive,

you pay for that order upfront

and then you receive your full amount of money

with the profit afterwards.

And lastly, you handle all of the customer service.

This is more of building a full fledged clothing company,

but using print on demand to fulfill those orders.

Now when you look at the other way of doing print on demand,

which is passive print on demand, this is

where you are creating your t-shirt designs

and uploading them to big print on demand

marketplace websites.

They are bringing all of the traffic and buyers for you.

The customer who buys your product is paying

for the whole order upfront

and you are just getting a split of the profit afterwards,

and the big print on demand websites, they're handling all

of the customer service for you.

This way of doing print on demand,

the passive print on demand way, is the way

that I think a lot of new print on demand sellers are

actually looking for.

So with that being clarified, the reason

that I don't use Printify, I don't use Printful is

because both of these are for active print on demand.

Now with that being said,

I don't want to just leave you hanging in this video.

I actually want to give you a solution here.

So if you don't want to go down this active print on demand

route and you actually want to try

the passive print on demand route,

I'll quickly show you a couple websites

that you can use that are passive print on demand.

I'll even upload a design with you to show you

how easy this really is.

And then I will put a link in the description

to another video here on YouTube

that is a full passive print on demand tutorial taking you

from idea that you want to start,

all the way to getting your first sales.

So with that being said, let's switch back over

to the computer and let me show you some of this.

So let's start out on Amazon.

What a lot of people don't realize is

that Amazon is actually the largest print on

demand platform out there.

If you search for a type of t-shirt,

so this is gardening t-shirt.

This is just a great niche right now for print on demand.

And you scroll down here, all of these are going

to be print on demand designs.

So when you click on any of these, you'll see

that it looks like just any other product on Amazon,

but it has as little label right here

that says "Amazon Merch on Demand".

Now, whenever a listing has this little label right here,

it means that the person selling this only uploaded this

design and Amazon is doing everything else for them.

So when someone finds this T-shirt

and they pick what kind of item they want it printed on,

they pick what color, then they select what size,

they can add this to their cart,

and they can purchase it just like any other

product on Amazon.

What's going to happen

behind the scenes when this order is placed

is Amazon is going to receive the order.

They're going to go pick out whatever color

and size shirt you ordered,

and they're going to print this exact design on it,

ship it out to the customer

and handle all the customer service.

The creator of this listing is then just going

to get their split of the profit,

which on a t-shirt like this is going to be roughly $5.

Now, something that's really cool about Amazon is on some

of these listings, it's going to tell you how many of

that exact listing has sold in the last month.

For this specific design,

that is 50 plus bought in the past month.

If you're saying an average of $5 profit,

that's about $250 in profit per month from

just a single design.

Now, that's just on this listing,

but on some other niches, when you're scrolling through here

for print on demand shirts, you'll see 1,000

plus in the past month.

So a single design can make you thousands

of dollars in profit every single month.

Now, the reason that all of this works is because

Amazon falls into the passive print on demand category,

meaning that Amazon is bringing their own customers,

just Amazon alone gets about 750 million people

to their marketplace every month.

Now, all of them are not looking to buy t-shirts,

but I can tell you a substantial amount of them actually do.

So just to give you an idea on this,

if you are interested in selling on Amazon

as a print on demand seller,

just look up Amazon Merch on Demand.

Once you find this page right here,

this is actually their application page to become a seller,

just hit the sign up button right here.

Again, this is totally free to do.

So Amazon is just the first example of one

of these passive print on demand websites.

There's actually several more.

I've been selling on a lot of them over the years,

and there's a couple that really stand out over the rest.

Just to show you what those are,

the second one that I would really

recommend to you is called Redbubble.

And Redbubble is a little bit different than Amazon in

that Redbubble is specific to print on demand.

So they're not going to sell just every item

that Amazon sells, rather they're just going

to sell print on demand items.

So if you were to type in gardening t-shirt,

these are just all going to be results

specifically done with print on demand.

So when you click on one of these, you're going

to see what that looks like.

And again, you can pick all of these settings here,

you can add it to your cart and you can purchase it.

The same style here with passive print on demand.

None of these are actually printed yet.

So when Redbubble receives the order, the customer's paying

for the full order, Redbubble is going to print it,

ship it out, handle the customer service,

and we just get a split of the profit.

But I do want to show you just one more

of these passive print on demand websites,

just to show you that there are a lot out here to use.

This one is called TeePublic.

TeePublic was actually purchased by Redbubble a

couple years ago.

So it is the same layout as Redbubble.

Now, TeePublic is a smaller website compared to Redbubble.

To put it into perspective here,

TeePublic gets about a million people

to their website every month.

Redbubble gets about 10 million people

to their website every month.

But remember, both of these are print on demand specific.

So although Amazon gets a ton of traffic, they're coming in

to buy all different things on Amazon.

When people come to Redbubble or TeePublic,

they are coming in specifically

to buy something print on demand.

So this is where things start to get really cool

with passive print on demand.

So if we go back over here and we go to Printify

or we go to Printful, if you want to use one of these, yes,

you're going to be using the active print on demand route.

But what most people don't realize is that you actually have

to set up a Shopify store as well.

So although Printify and Printful,

they are free to use, you do have to pay for Shopify.

Now, the first month on Shopify is a dollar,

but after that, you're going to be paying $39 per month at a

minimum just to have your print on demand store live.

Now, beyond having to pay for it, you have

to build your store, you have to customize it,

you have to make it look good so

that people trust your store enough to make a purchase.

On the other hand, here with passive print on demand,

all you have to do is upload your design

and create the listing,

because everything else is actually on the big

print on demand website.

So you don't have to build the website yourself,

you are just adding your designs to their marketplace.

So for those of you who are considering passive

print on demand, you can absolutely get started today.

Again, I would recommend that

tutorial down in the description.

That's just going to be the best thing I have

to offer you from start to finish.

But just in this video real quick to show you

how easy it is to upload a design

and literally just get started from scratch,

when you come to one of these websites,

just click "create an account",

fill out your first name, last name,

put in your email address and a password,

and click "create my account".

On TeePublic specifically,

it'll have you verify your email address,

but once you've done that, then you can log into your

account and you can start uploading designs right away.

So once you've created your account,

the button here will change from

"create an account" to "upload art".

Just click on this.

Depending on how many files you have ready to upload,

you can do just single file upload

and upload just one at a time, or multi-file upload

and upload a whole handful of them at a time.

I'll just show you how to do it with one.

Just click this PNG icon right here

and select your artwork off your computer.

Just give this a second to load here

and it'll upload your file.

It'll then show you what your design file looks like.

You can scroll down here, you can give it a title,

and for your title, you can just name it

what is on your design.

So this design says,

"Gardening because therapy is expensive".

I'm just going to copy this,

and then you can put it down here

as your description as well.

Nice and easy.

Over on your main tags here,

we'll just type in gardening.

And then in your supporting tags, just click in here.

TeePublic will even recommend these for you.

So this is also about garden,

it's also about nature, flowers, floral, gardener,

plants, and anything else that is relevant to this design,

you can add into your supporting tags here.

Scroll down a little bit here.

Does this design contain mature content?

Just hit "no" here.

Yes, you are allowed to create designs for print on demand

that have mature content in them.

No, I don't recommend doing it.

It could just potentially lead to issues down the road.

So I would just click "no" here, keep scrolling down.

It's going to give you options that actually look similar

to Printful or Printify where you can say, what kind

of items do you want this to be offered on?

What color do you want those items

to be shown in by default?

And you can just select what you want here.

And then if you're good with all of these items,

it costs you nothing extra

to offer them on all these different items.

You can then keep scrolling down,

and you can actually pick what colors are offered

for these products as well.

So just scroll through here, hover over all these,

make sure that you can actually read your

design on all of these.

If anything looks too close to read, like a green on green,

just uncheck that,

and then keep scrolling through, make sure everything looks

good, and then scroll down a little bit further.

You can even offer your design on other items

beyond apparel with just one click here.

So stickers, phone cases, mugs, et cetera, all the way

through, you can turn those on.

It doesn't cost you anything extra

to offer your design on these other products.

I actually personally don't turn these on.

I leave it just to apparel.

If you watch that full tutorial, you'll get an explanation

of why I've learned to do this over the years.

So that's why mine are all turned off

and just apparel is turned on.

Just click "I have read and agree to the terms

and conditions", and then click "publish".

And just like that in a matter of minutes here,

you have a listing live on a print on demand website

that is getting organic traffic.

So by doing print on demand

with this passive print on demand route, all you have

to do is come up with good ideas

and upload them to these big print on demand marketplaces.

This, in my experience, is what a lot of people

who are getting into print on demand are

actually looking for.

They don't want to go down the active print on demand route

where they then have to start advertising campaigns

to bring people into their store.

For those of you who are interested in learning more about

passive print on demand and how do everything step by step,

that full free tutorial is linked down in the description.

So guys, I hope this video has been helpful

and saves you a lot of headaches.

If you enjoyed it, please just give it a thumbs up,

and I'll be seeing you guys all in the next video.