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Summary

This video provides a comprehensive guide for businesses looking to use WhatsApp for mass messaging. It covers essential steps like gradually increasing message volume to avoid bans, engaging in group chats to mature new numbers, and automating message exchanges between accounts. The video also discusses strategies for managing message volume based on the type of audience, and emphasizes the importance of having contingency plans in case accounts are banned. The key takeaway is that while mass messaging on WhatsApp can be effective, it requires patience, strategy, and careful adherence to WhatsApp's rules to succeed.

Takeaways

• 😀 Take it slow when sending mass messages on WhatsApp. Don’t expect to send large amounts of messages immediately after activating a new number.
• 😀 WhatsApp has strict anti-spam policies and will ban accounts if they detect unusual activity, such as sending too many messages in a short time.
• 😀 Begin with just a few SIM cards when starting to send messages, as mistakes early on can lead to account bans. The more you experiment, the better you’ll understand the limits.
• 😀 Maturation is key. Let your new number interact in groups, send messages, and establish a natural usage pattern before using it for mass messaging.
• 😀 For the first 24 hours after activating a new number, avoid using it for any automated tasks or platforms. Engage manually in WhatsApp groups instead.
• 😀 Engage with people in WhatsApp groups by sending friendly messages like 'hi' or 'good evening.' This helps establish credibility and avoid being flagged by WhatsApp as spam.
• 😀 The maturation process can take anywhere from 7 to 20 days, depending on how active you are and how much you interact on the platform.
• 😀 Once a number has matured, it can be connected to a mass messaging platform like WhatsApp Web or other tools that allow for larger scale outreach.
• 😀 Use automated tools or maturity programs that simulate conversations between multiple numbers to make the interaction appear more natural and less likely to result in bans.
• 😀 Gradually increase the number of messages sent per day to avoid getting banned. Start with a small volume and scale up carefully as you test how much the number can handle.
• 😀 The success of your WhatsApp outreach largely depends on the content and the relationship with your audience. Cold audiences should receive fewer messages, while warmer leads can handle more.

Q & A

What is the first thing you need to know before starting mass messaging on WhatsApp for business?

You need to proceed cautiously. WhatsApp has strict anti-spam policies, and if you're sending messages to people you haven't interacted with, your account might get banned. Start small and avoid trying to send mass messages right away.

Why is it important to start with a small number of chips when using WhatsApp for marketing?

Starting with a small number of chips helps reduce the risk of being banned. Since you're likely to make mistakes initially, starting with fewer numbers means any potential issues will have a smaller impact.

What does the term 'maturation' refer to in the context of WhatsApp marketing?

Maturation refers to the process of making a new WhatsApp number appear like it’s been in use for a while. This is done by interacting naturally in groups and conversations, which helps avoid the suspicion of spam activity by WhatsApp.

What should you do in the first 24 hours after activating a new WhatsApp number?

In the first 24 hours, avoid connecting the number to any mass messaging platforms. Instead, engage in some organic activity, like joining a few active groups and chatting with members to make the number look like a legitimate user.

How can you increase the speed of the maturation process for a new WhatsApp number?

To speed up maturation, you should interact more frequently—send greetings, reply to messages, use stickers, post stories, and engage with as many people as possible. The more activity, the quicker the maturation process.

How long should you spend maturing a WhatsApp number before using it for bulk messaging?

It’s recommended to spend between 7 to 20 days maturing a number, depending on the level of usage you plan for that number. The longer you wait, the less likely your number is to get banned.

What is the role of a maturator in WhatsApp marketing, and how does it work?

A maturator is a tool that simulates natural conversations between multiple WhatsApp accounts. It helps make the accounts look more legitimate by having them communicate with each other, mimicking human activity and reducing the risk of being banned.

Why is it important to limit the number of messages per day for each WhatsApp number?

Limiting messages per day helps prevent the account from being flagged for suspicious activity. Gradually increasing the number of messages allows you to test the limits of each account without overwhelming it, which helps avoid bans.

What strategy should you use when sending bulk messages to a cold audience?

When targeting a cold audience, keep the volume of messages low—about 50 to 100 messages per day per number. Use a soft approach by introducing yourself first before sending offers, as sending unsolicited offers may lead to higher complaints and bans.

What can you do to maintain a high message volume when working with a warm audience?

With a warm audience, you can send more messages per day per number (up to 500 or 700 messages). The key is to personalize the messages and ensure that recipients are already familiar with your business, which reduces the chances of complaints.