The History of the Fendi Baguette

Summary

The video explores the iconic Fendi Baguette, launched in 1997 and quickly becoming a fashion staple. It traces the bag's origins from Fendi's rich history, highlighting its rise during the '90s pop culture and its pivotal role in 'Sex and the City.' Despite a dip in popularity, the Baguette made a strong comeback in 2019 with a successful social media campaign featuring Sarah Jessica Parker. Today, the Baguette is celebrated for its timeless elegance and continuous reinvention, remaining a coveted accessory. The video concludes with a fun fact about Fendi's memorable fashion show on the Great Wall of China.

Takeaways

• 😀 The Fendi Baguette was launched in 1997 and quickly became a fashion icon.
• 😀 Silvia Venturini Fendi designed the Baguette, inspired by how Parisians carry their baguettes under their arms.
• 😀 The bag sold over 100,000 units in its first year, establishing its popularity.
• 😀 Its status soared after appearing in 'Sex and the City,' where Carrie Bradshaw's iconic moment with the bag solidified its cultural significance.
• 😀 The Baguette was the first handbag to undergo seasonal changes, resulting in over a thousand variations.
• 😀 In 2019, Fendi revived the Baguette's popularity with a campaign featuring Sarah Jessica Parker.
• 😀 The bag remains a staple among influencers and celebrities, signifying timeless style and desirability.
• 😀 Fendi frequently releases new prints, sizes, and materials for the Baguette, maintaining its relevance in fashion.
• 😀 The Fendi Baguette has its own coffee table book detailing its history and cultural impact.
• 😀 Fendi is known for creating unforgettable fashion experiences, such as their 2008 runway show on the Great Wall of China.

Q & A

What year was the Fendi Baguette first launched?

The Fendi Baguette was first launched in 1997.

Who designed the Fendi Baguette?

The Fendi Baguette was designed by Silvia Venturini Fendi.

Why is the bag called a 'Baguette'?

The bag is called a 'Baguette' because it was designed to sit comfortably under the arm, similar to how the French carry their baguettes.

What pop culture moment solidified the Baguette's status as an iconic bag?

The Baguette's status was solidified when it appeared in the 'Sex and the City' episode titled 'What Goes Around Comes Around,' where Carrie Bradshaw was mugged for her Baguette.

How many Baguettes were sold in its first year?

Over 100,000 Baguettes were sold in its first year alone.

What significant changes occurred in the Baguette's design over time?

The Baguette has seen seasonal changes, resulting in over a thousand different versions, including various sizes, materials, and embellishments.

When did the Fendi Baguette make a comeback?

The Fendi Baguette made a comeback in 2019 with a social media campaign featuring Sarah Jessica Parker.

What is unique about the Fendi Baguette compared to other bags?

The Fendi Baguette was the first bag model subjected to seasonal changes to match various looks, making it a versatile and enduring fashion accessory.

What is the price of the latest Fendi Baguette from the Vertigo collection?

The Fendi Baguette from the Vertigo collection is sold for $2,950.

What notable fashion show did Fendi conduct in 2008?

Fendi conducted a fashion show on the Great Wall of China in 2008, which is noted as the only fashion show visible from the moon.