Build a POWERFUL Personal Brand on Social Media in 5 Steps | Branding shoot BTS 📸

Summary

In this video, the speaker outlines a DIY approach to developing a powerful personal brand without hiring experts. They define personal branding as the intentional effort to shape public perception and establish authority. The process involves five key steps: identifying core values, setting the brand's vibe, creating visuals like color palettes and logos, developing a consistent brand voice, and producing engaging content. Through practical tips and personal examples, viewers are guided on how to align their brand identity with their intended audience, ultimately enhancing their career impact and online presence.

Takeaways

• 😀 Personal branding is the intentional effort to influence public perception and position oneself as an authority in their industry.
• 📈 Establishing a personal brand can advance your career and increase your influence.
• 📝 Identify your core brand values by selecting three to five key words that reflect how you want to operate and be perceived.
• 🎨 Creating a mood board helps to define the vibes you want your brand to convey, focusing on emotions and visuals.
• 🌈 Develop a color palette and select fonts that resonate with your brand's identity, ensuring consistency across all platforms.
• 📸 Brand photos are crucial; consider professional photo shoots to reflect your brand's aesthetic and message.
• 🎤 Your brand voice should align with your target audience, varying in tone and style depending on the context.
• 📅 Consistency is key in branding; maintain uniformity in your visuals, voice, and content across all channels.
• 🔑 Content pillars are essential for establishing authority; focus on three to five subtopics that represent your expertise.
• 🚀 After establishing your brand, continuously engage your audience with valuable content that aligns with your branding efforts.

Q & A

What is personal branding?

Personal branding is the conscious and intentional effort to create and influence public perception of an individual, positioning them as an authority in their industry and differentiating them from the competition.

Why is it important to have clear brand values?

Clear brand values guide how you operate and make decisions, ensuring that your brand communicates what is most important to you and aligns with public perception.

What are the five steps to develop a personal brand?

The five steps are: Values, Vibes, Visuals, Voice, and Content.

How can I determine my brand values?

You can determine your brand values by selecting three to five words that reflect what is most important to you in how you want to operate your business.

What should I consider when setting the vibes for my brand?

Consider how you want your brand to feel to others, and visualize it by asking what type of location or atmosphere it would represent.

How can I create a color palette for my brand?

You can create a color palette by using a screenshot of your Pinterest board and selecting specific colors with a color picker tool, or by using tools like c.co for more detailed color selection.

What role do visuals play in personal branding?

Visuals, including color palettes, fonts, and logos, are crucial as they create a cohesive and recognizable identity for your brand across all platforms.

How should I approach my brand voice?

Your brand voice should reflect your personality and resonate with your target audience, using specific tones and phrases that align with your branding.

What are content pillars, and why are they important?

Content pillars are the three to five subtopics you consistently talk about online. They help establish you as an authority in your niche and guide your content creation.

What should I do after establishing my brand?

After establishing your brand, focus on consistently creating content that aligns with your brand parameters and resonates with your audience to reinforce your personal brand.