PENGEMBANGAN PRODUK : (Part 1) Mengenal Tingkatan Produk

Summary

In this informative video, the speaker discusses product development and the classification of products into five key levels: core, basic, expected, augmented, and potential. These levels help businesses understand consumer needs and effectively market their offerings. The speaker uses relatable examples, such as buying a home or a mobile phone, to illustrate each product level. The presentation emphasizes the importance of product differentiation and invites viewers to engage with a quiz about consumer versus industrial products, highlighting the significance of understanding these concepts for successful marketing strategies.

Takeaways

• 😀 Understanding product levels is essential for effective marketing strategies.
• 📦 A product is anything offered to the market to satisfy consumer needs or desires.
• 🛠️ Products can be classified into two main types: goods and services.
• 🏆 The core product represents the fundamental benefit or utility that a consumer seeks.
• 🏡 The basic product offers enhanced options while retaining the core benefits.
• 🤔 The expected product aligns with consumer desires and expectations regarding features.
• ✨ An augmented product includes additional value or innovative features beyond consumer expectations.
• 📈 The potential product reflects the future value and investment potential of a product.
• 🛍️ Products are further classified into consumer products (for personal use) and industrial products (for business use).
• 💬 Engaging with consumers about product classifications can enhance understanding and improve marketing effectiveness.

Q & A

What is the primary focus of the video?

The video focuses on product levels and classifications in marketing, specifically discussing how businesses can develop products to compete effectively.

How does the video define a product?

A product is defined as anything offered to the market to capture attention, be purchased, utilized, and satisfy consumer needs or wants.

What are the two main categories of products based on their form?

Products are categorized into two main types: goods and services.

What is the core product?

The core product is the fundamental benefit that the product provides to the consumer, such as shelter from a house.

Can you explain the difference between basic product and expected product?

The basic product is the standard version that fulfills the core need, while the expected product includes the features and attributes that consumers anticipate, such as size or design.

What does augmented product refer to?

Augmented product refers to the expected product enhanced with additional features or services that add value, like extra amenities in a house.

What is meant by potential product?

Potential product refers to future possibilities and enhancements that could be made to a product, such as expected appreciation in the value of a property.

What are the two classifications of products mentioned in the video?

The two classifications of products mentioned are consumer products and industrial products.

What is the purpose of understanding different product levels in marketing?

Understanding different product levels helps marketers develop effective strategies and better position their offerings in the market, leading to increased customer satisfaction.

How does the analogy of buying a phone relate to product levels?

The analogy illustrates that consumers have varying needs and desires when purchasing a phone, reflecting different product levels, from basic features to specific brand expectations.