How to Structure a Persuasive Speech 3 More Ways (Part 2)

Communication Coach Alexander Lyon
9 Jul 202409:04

Summary

TLDRIn this second part of a persuasive presentation series, the speaker outlines three effective organizational strategies: Problem-Solution, Problem-Cause-Solution, and Symptoms-Causes-Treatments. Each method emphasizes the importance of clearly presenting the problem to motivate the audience's acceptance of the solution. The Problem-Solution approach is foundational, while the Problem-Cause-Solution adds depth for decision-makers unfamiliar with underlying issues. The Symptoms-Causes-Treatments structure is tailored for healthcare discussions. Ultimately, these strategies highlight the necessity of adapting the message to the audience and lay the groundwork for engaging and persuasive communication.

Takeaways

  • 😀 The foundation of persuasive presentations is built on identifying a problem and proposing a solution.
  • 😀 In some cases, benefits can be omitted if the audience already understands them or when the solution directly addresses the problem.
  • 😀 It's important to develop problem and solution points with sub-points for clarity and depth, making them stand out as strong arguments.
  • 😀 Adding a 'cause' point can enhance the logical flow and provide context, especially when addressing higher-level stakeholders.
  • 😀 Understanding the causes behind a problem can justify a proposed solution and illustrate why it's a good fit.
  • 😀 The symptoms-cause-treatment structure is often used in healthcare, aligning closely with persuasive messaging across fields.
  • 😀 Symptoms represent the problems that need addressing, while treatments are akin to proposed solutions.
  • 😀 Persuasive messages should always start with a problem to create motivation for the audience to adopt the solution.
  • 😀 Tailoring your approach to your specific audience is crucial for the effectiveness of your presentation.
  • 😀 Free resources and coaching options are available to help improve communication skills and persuasive techniques.

Q & A

  • What is the primary focus of the second part of the series?

    -The second part focuses on three alternative ways to organize the body of a persuasive presentation.

  • What is the first approach discussed for organizing persuasive messages?

    -The first approach is the basic problem-solution structure, which includes two main points: identifying a problem and proposing a solution without detailing benefits.

  • When might a speaker choose to omit the benefits point in a presentation?

    -A speaker may omit the benefits point if the audience is already familiar with the problem or when the solution directly addresses the problem so obviously that benefits seem redundant.

  • What is the second variation of structuring persuasive points?

    -The second variation is the problem-cause-solution approach, which adds an explanation of the underlying causes of the problem, providing a deeper context.

  • Why is it important to explain the causes of a problem?

    -Explaining the causes helps make the proposed solution more relevant, particularly for decision-makers who may not be aware of those underlying issues.

  • What is the third alternative way to organize persuasive speeches?

    -The third alternative is the symptom-cause-treatment approach, commonly used in healthcare contexts, which discusses symptoms as problems, causes, and treatments as solutions.

  • How do symptoms relate to problems in a persuasive presentation?

    -Symptoms serve as indicators of the problems being addressed, helping to frame the discussion in a way that the audience can relate to.

  • What is a key takeaway about the problem-solution framework?

    -All approaches emphasize the importance of presenting the problem first to motivate the audience to adopt the proposed solution.

  • What resources are available for those looking to improve their communication skills?

    -The Communication Coach Academy offers free resources, classes, and group coaching options to help individuals enhance their communication skills.

  • What will be discussed in the next part of the series?

    -The next part will focus on how to appeal to listeners' hearts and minds by effectively filling main points with supporting materials.

Outlines

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Mindmap

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Keywords

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Highlights

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Transcripts

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Étiquettes Connexes
Persuasive SpeechPresentation SkillsCommunication CoachProblem-SolutionAudience EngagementSpeech StructureHealthcare CommunicationEffective MessagingLeadership StrategiesPublic Speaking
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