3 Ways to Know if a Course Will Sell BEFORE You Create It

Summary

Creating an online course requires validating your ideas to avoid wasting time and resources. This video outlines three effective methods: 1) Survey your existing audience to determine which course idea resonates most. 2) Run targeted ads on platforms like Facebook or YouTube to gauge interest through opt-in rates for your course concepts. 3) Model successful courses in your niche to craft a compelling offer that meets market demand. By validating your course ideas, you increase the likelihood of a successful launch, ensuring that your efforts align with what potential buyers truly want.

Takeaways

• 😀 Before creating an online course, validate your idea to ensure there is demand for it.
• 😀 Survey your existing audience (email list or social media) to get feedback on your course ideas.
• 😀 Offer multiple course ideas at the same price and ask your audience which they would be most likely to buy.
• 😀 Use a free tool like Google Forms to create and distribute surveys for gathering responses.
• 😀 Test your course ideas with paid ads targeting cold traffic to measure interest before building the course.
• 😀 Run ads for 3-5 days with a budget of $100-$500, directing traffic to an opt-in page to collect email sign-ups.
• 😀 Choose the course idea with the highest opt-in rate from your ad campaign as the most promising one.
• 😀 Use video ads for better engagement, as they perform better in ad algorithms compared to image ads.
• 😀 Model successful courses in your niche by analyzing what is already selling well and adapting it with your own twist.
• 😀 The key to success is not getting overly creative with your first course, but understanding what your audience already wants.

Q & A

Why is it important to validate an online course idea before creation?

Validating an online course idea helps ensure that there is actual demand for the course, preventing wasted time, energy, and resources on a product that may not sell.

What is the first method suggested for validating a course idea?

The first method is to survey your existing audience, such as an email list or social media followers, to gather feedback on your top course ideas.

How should the survey for audience feedback be structured?

The survey should list 3-6 course ideas, each explained in 3-5 sentences, including the main promise and benefits, while ensuring all options are priced the same to avoid bias.

What budget range is recommended for testing course ideas with paid ads?

It is recommended to spend between $100 to $500 on paid ads to test your course ideas with cold traffic.

What is the primary goal when running ads for course ideas before the course is created?

The primary goal is to optimize the ads for email opt-ins rather than direct sales, gathering interest in the course idea.

How can someone model successful courses in their niche effectively?

By researching what's currently selling in their niche, observing targeted ads, and analyzing promotional strategies of successful courses, one can create a similar offering with their unique twist.

What common mistake do beginner course creators often make?

Beginner course creators often spend excessive time perfecting a course without validating its demand, leading to launches that do not attract attention.

Why is it advised to keep the course ideas similar when modeling success?

Keeping course ideas similar when modeling success helps leverage proven concepts that are already resonating with the target audience, which can increase the likelihood of success.

What approach is suggested for optimizing ads?

Using video ads is strongly preferred as they tend to engage users more effectively, helping the algorithm optimize for better performance.

What metaphor is used to describe launching a course, and what does it signify?

Launching a course is likened to throwing a dart at a dart board, indicating that while hitting the bullseye on the first try may not be possible, the goal is to at least hit the board, ensuring relevance to the audience.