The Inevitable Downfall of Mee6

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30 Oct 202309:29

Summary

TLDRMI6, once the most popular Discord bot with over 21 million servers, is facing an inevitable downfall due to questionable business decisions by its co-owners. Initially thriving through community support and a solid feature set, MI6's shift to premium pricing and the controversial NFT launch alienated users. An unsolicited marketing campaign using user emails and a pivot to AI features further damaged its reputation. As core moderation tools became paywalled, many users turned to free alternatives. This story serves as a cautionary tale about the risks of prioritizing profit over user trust in a rapidly changing digital landscape.

Takeaways

  • 🚀 MI6 is one of Discord's most popular bots, with over 21 million servers using it.
  • 📈 Initially, MI6 gained popularity due to its useful features and a strong community.
  • 💰 The introduction of a Premium plan marked a shift, as many features previously available for free were moved behind a paywall.
  • 😡 The decision to lock features like roll rewards behind a Premium subscription disappointed long-time users.
  • 🎨 MI6 attempted to capitalize on the NFT trend, which led to significant backlash and damaged its reputation.
  • ⚠️ Users experienced unsolicited marketing practices, such as using email addresses to promote NFTs.
  • 📉 The demand for MI6's web 3 plugins decreased, particularly due to the ongoing 'crypto winter.'
  • 🔒 Many essential moderation features were moved to a Premium plan, frustrating users who relied on them.
  • 🛠️ Alternatives to MI6, such as Sapphire, Dino, Arcane, and Ticket Spot, offer free or more affordable options for Discord moderation.
  • 🤔 Users are advised to be cautious about investing in MI6's lifetime plan due to potential instability in the bot's future.

Q & A

  • What made MI6 initially popular among Discord users?

    -MI6 became popular due to its fun and useful features, strong community backing, and limited competition in the early days of Discord when there were only a few bots available.

  • How did MI6's monetization strategy evolve over time?

    -Initially funded by donations, MI6 introduced a Premium plan to sustain its growth, moving from a €3 fee for early backers to a $10 monthly subscription, later reduced to $5 in response to user feedback.

  • What was the roll rewards feature and how did it impact MI6's reputation?

    -The roll rewards feature was initially free but later became part of the Premium plan. This shift marked the beginning of MI6's reputation decline as it signaled a prioritization of profits over user satisfaction.

  • What controversy surrounded MI6's NFT announcement?

    -MI6 faced backlash when it announced an NFT offering users the chance to buy a profile picture, which was viewed as a cash grab. The negative response led to the deletion of the promotional tweet.

  • How did MI6 attempt to address its declining reputation?

    -MI6 introduced new features, including AI functionalities, in an effort to regain user interest and rebuild its reputation, but faced competition from free alternatives.

  • What marketing practices did MI6 employ that raised ethical concerns?

    -MI6 used unsolicited marketing tactics, such as accessing user email addresses to promote their NFT passes, which many considered a violation of user trust and consent.

  • What was the community's reaction to MI6's shift towards premium moderation features?

    -The community reacted negatively to the introduction of premium moderation features, as moderation is a crucial part of any Discord bot, leading to dissatisfaction and user migration to free alternatives.

  • How did external factors like the crypto winter affect MI6?

    -The crypto winter led to a decrease in demand for MI6's NFT offerings and associated features, resulting in broken promises and further loss of user trust.

  • What alternatives to MI6 were suggested for Discord moderation?

    -Users were advised to consider alternatives like Sapphire, Dino, and Arcane for moderation needs, as these options offer more free features compared to MI6.

  • What lesson can be learned from MI6's trajectory?

    -MI6's experience highlights the importance of maintaining user trust and community relationships over prioritizing short-term profit maximization, as these actions can lead to a significant decline in reputation and user base.

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