HOLLAND BAKERY - COMPANY PROFILE

Summary

Holland Bakery, established in 1978, is a pioneer in Indonesia's bakery industry. It expanded from its first store in Jakarta to major cities like Bandung, Surabaya, and beyond. Over the years, Holland Bakery rebranded its logo twice and modernized its stores to reflect contemporary trends. In 2017, it earned an excellent halal certification. The bakery embraced digital services, partnering with e-commerce platforms and delivery services like Gojek and Grab. Holland Bakery continues to innovate by introducing new products and investing in high-tech machinery to ensure consistent quality while preserving the nostalgic taste beloved by Indonesians.

Takeaways

• 📅 Holland Bakery was founded in 1978, with its first store located at Jalan Hayong Bururuk 95A, Jakarta.
• 🏢 In 1986, Holland Bakery relocated to Jalan Hayam Muruk 79, introducing modern buildings and interiors.
• 🌍 The bakery expanded to Bandung in 1991 and Surabaya in 1993.
• 🔄 In 1998, Holland Bakery celebrated its 20th anniversary by rebranding its logo and updating its building exteriors, including their iconic windmill symbol.
• 🚀 The bakery expanded nationally beyond Java in 2007, starting in Lampung, and later expanded to Batam in 2008.
• 🎉 Holland Bakery celebrated its 35th anniversary in 2013 by updating its logo to a more dynamic and modern design.
• 📱 In 2014, they expanded into digital services including social media, call center ordering, and a website.
• 🕌 In 2017, they received a halal certification with an 'excellent' status from LPPOM MUI for all their outlets in Indonesia.
• 🛒 Holland Bakery expanded its online sales channels, collaborating with platforms like Gojek, Grab, Tokopedia, and Shopee.
• 🛠️ The bakery invests in high-tech machines to maintain product consistency and quality, such as automated machines for making lapis legit and chiffon cakes.

Q & A

When was Holland Bakery first established?

Holland Bakery was first established in 1978.

Where was the first Holland Bakery store located?

The first Holland Bakery store was located at Jalan Hayong Bururuk No. 95A, Jakarta.

When did Holland Bakery move to Jalan Hayam Muruk, and what was special about the new location?

Holland Bakery moved to Jalan Hayam Muruk No. 79 in 1986. The new location had a modern building and interior for that time.

In which cities outside Jakarta did Holland Bakery expand its business during the 1990s?

Holland Bakery expanded to Bandung in 1991 and to Surabaya in 1993.

What major change did Holland Bakery make in 1998 to celebrate its 20th anniversary?

In 1998, Holland Bakery changed its logo and the exterior design of its buildings, incorporating windmill designs that became a distinctive feature of their outlets.

When did Holland Bakery begin expanding outside of Java Island, and what were the first two locations?

Holland Bakery began expanding outside of Java in 2007, with its first locations in Lampung (2007) and Batam (2008).

How did Holland Bakery rebrand its logo in 2013?

In 2013, Holland Bakery transformed its logo for the second time to make it more dynamic and modern, in line with contemporary trends.

What digital services did Holland Bakery start offering in 2014?

In 2014, Holland Bakery expanded into the digital space by offering social media services, an order call center, and a website.

What certification did Holland Bakery receive in 2017, and for what reason?

In 2017, Holland Bakery received a halal certification with 'A Excellent' status from LPPOM MUI for all of its outlets across Indonesia.

How has Holland Bakery integrated technology into its production processes?

Holland Bakery invested in modern machines, such as automatic layered cake and chiffon cake production systems, with a capacity of 25,000 trays per day, ensuring consistent product quality.