EcoWise Wellness: Unleash Your Inner Beast with Sustainable Innovation!

Summary

Vladislav Shabanov, owner of Eise, discusses his mission to popularize creatine in an innovative, sustainable form through gummies. He shares his personal supplement journey, the enlightening encounter with a food scientist, and the creation of a scientifically-backed formula. Shabanov emphasizes the brand's core values: transparency, innovation, scientific formulation, and sustainability, aiming to raise industry standards and provide a safe, effective supplement that benefits health without harming the planet.

Takeaways

• 💊 Vladislav Shabanov is the owner of Eise, a natural supplement brand focusing on creatine.
• 🌱 Eise's mission is to make creatine more popular in an innovative and sustainable form, specifically through gummies.
• 🏋️ Vladislav has been in the supplement space for four years and has a personal passion for safe, natural supplements.
• 🧠 He was inspired by a conference in Berlin where he learned about creatine's benefits beyond muscle building, including neuroprotection and heart health.
• 👨‍👩‍👦 Vladislav values transparency, sourcing ingredients ethically, and ensuring their products are free from harmful substances like pesticides and heavy metals.
• 🔬 Eise emphasizes innovation, using creatine HCL, a more advanced form of creatine that avoids common side effects like bloating and GI issues.
• 🍬 Eise gummies offer a 360° solution, providing multiple health benefits, including gut health, immune support, and muscle recovery, all in one product.
• 📚 The company is committed to being scientifically backed, working with experts and scientists to ensure the safety and efficacy of their products.
• 🌍 Sustainability is a key value, using 99% post-consumer recycled plastic and pure Colorado mountain water in production to minimize environmental impact.
• ⚖️ Eise is built on four core values: innovation, scientific backing, transparency, and sustainability, all aimed at improving customer health and the planet.

Q & A

What is the primary mission of Vladislav Shabanov's brand Eise?

The primary mission of Eise is to make creatine more popular in an innovative and sustainable form.

Why did Vladislav choose to create a creatine supplement in gummy form?

Vladislav chose gummy form for convenience, making it easy to consume and carry, and to eliminate the messy powder form commonly associated with creatine supplements.

What are the two key factors that led Vladislav to create the Eise brand?

The first factor was his personal need for a safe, natural, daily supplement to maintain high energy levels. The second factor was learning about the extensive benefits of creatine from a nutrition scientist, especially beyond muscle building, such as neuroprotection and heart health.

What are some lesser-known benefits of creatine that Vladislav discovered?

Creatine offers neuroprotection, aids in faster recovery after surgeries, helps those with heart problems, and supports longevity by maintaining muscle mass as people age.

What are Vladislav's core values that are reflected in the Eise brand?

Vladislav's core values are transparency, innovation, scientific backing, and sustainability.

How does Eise ensure transparency in its products?

Eise ensures transparency by showing the sourcing of ingredients, using ethically and sustainably sourced materials, avoiding harmful chemicals, and providing third-party testing for all ingredients.

What innovations has Eise introduced in its creatine supplement?

Eise has introduced three key innovations: converting powder to gummy form for convenience, using creatine HCL (a more advanced form of creatine) to avoid side effects like bloating, and creating a 360-degree supplement with multiple benefits including muscle growth, endurance, joint support, and immune system health.

Why is creatine HCL preferred over creatine monohydrate in Eise's formula?

Creatine HCL is preferred because it is more easily absorbed by the body (avoiding issues like bloating and GI discomfort), while still providing the same benefits as creatine monohydrate.

How does Eise incorporate sustainability into its production process?

Eise incorporates sustainability by using 99% post-consumer recycled plastic for packaging and sourcing pure mountain water from Colorado for production.

What distinguishes Eise from other supplement brands according to Vladislav?

Eise stands out due to its strong commitment to transparency, innovation, scientific backing, and sustainability, ensuring both the health of consumers and the environment.