SEO Audit: How Friends & Fables Can 10x Their AI RPG Platform Traffic

Summary

The video script provides an SEO audit for Friends and Fables, an AI-powered tabletop RPG platform. It highlights key insights such as relevant keywords, traffic trends, and issues related to SEO performance. The audit examines the site's keyword volume, Google Trends growth, and backlink structure. Additionally, the audit suggests improvements such as optimizing pages for better ranking, correcting redirects, and using tools like AI character description generators to attract more traffic. It also emphasizes outreach strategies like leveraging Reddit and blog posts to improve visibility and backlinks.

Takeaways

• 🔍 The audit focuses on Friends and Fables, an AI-powered tabletop RPG platform.
• 📈 The keyword 'tabletop RPG platform' has low demand but keywords like 'AI game master' and 'AI dungeon' show more promise.
• 📉 Friends and Fables had higher traffic in the past, but it has dropped significantly; recently, traffic has increased to 3,000.
• 🛠️ There's a need to fix technical issues on the site, including missing robot.txt and incorrect redirects.
• 🌐 Adding proper headers, footers, and internal linking between pages could boost the site's ranking by utilizing its existing backlinks.
• 📝 Using a meta no-index tag instead of robot.txt is advised to block old or irrelevant content from being indexed.
• 💡 Creating standalone tools like 'AI wizard name generator' or 'character description generator' could bring in traffic.
• 📊 AI-powered features like the character and world generators are key differentiators that should be emphasized.
• 📢 Engaging on Reddit and creating blog posts about alternatives to popular tools like AI Dungeon can help build brand visibility.
• 🚀 Outreach to blogs and listicles about RPG tools, along with cold email campaigns, can increase backlinks and improve domain authority.

Q & A

What is the main focus of the SEO audit in the transcript?

The main focus of the SEO audit is on 'faves.gg,' an AI-powered tabletop RPG platform called 'Friends and Fables.'

What are some suggested keywords for the platform mentioned in the transcript?

Some suggested keywords include 'AI tabletop RPG,' 'map generator RPG,' 'AI game master,' 'AI character generator,' and 'AI storyteller.'

What issue is identified with the subdomain's robots.txt file?

The issue identified is that the subdomain should have a robots.txt file, and there should be no redirects to the login page without a proper canonical tag and header/footer links.

Why is it important to have a header and footer or a logo with a link back to the homepage?

It is important to have a header and footer or a logo with a link back to the homepage to leverage backlink power, enhance user navigation, and improve SEO ranking.

What suggestion is made regarding the 'pricing' page?

The suggestion is to ensure that the 'pricing' page has a proper title with the keyword 'pricing' and that it is not redirected incorrectly. Additionally, it should include a canonical link and avoid being excluded by the robots.txt file.

What is the recommended approach for dealing with outdated or legacy pages?

The recommended approach is to use a 'noindex' meta tag to prevent these pages from being indexed, rather than relying solely on the robots.txt file.

How can 'Friends and Fables' improve its visibility for specific keywords?

To improve visibility, 'Friends and Fables' can create dedicated pages or tools for high-demand keywords like 'AI character description generator,' 'AI dungeon generator,' and 'D&D character creator.' These tools can attract traffic and backlinks.

What strategy is suggested for gaining more backlinks?

The strategy suggested for gaining more backlinks includes creating valuable content like blog posts, reaching out to websites with listicles related to the platform's niche, and using tools to automate cold email campaigns to request backlinks.

How can the platform benefit from user-generated content on forums like Reddit?

The platform can benefit by participating in discussions, providing helpful comments, and subtly promoting 'Friends and Fables' to drive organic traffic and improve brand visibility.

What is the overall goal of the SEO audit recommendations?

The overall goal is to increase the platform's domain rating, improve its search engine ranking, attract more organic traffic, and ultimately generate more leads and sales.