Cara Maksimalkan Iklan Live Shopee

Summary

This video discusses how to maximize sales using Shopee Live Ads, a new feature that is now available to all stores. The speaker shares their experience with a client store, explaining how while initial ad results showed low conversion rates, the overall store performance improved significantly when live ads were used. Key strategies include having an engaging host, ensuring high-quality live streams, offering exclusive live vouchers, and setting special discounts for live viewers. The goal is to attract more viewers and convert them into buyers through these tactics.

Takeaways

• 📈 Shopee Live ads are now available to all stores, after previously being limited to selected stores.
• 🧪 Testing the effectiveness of Shopee Live ads resulted in mixed results, with low conversion rates and limited sales despite high viewer counts.
• 💡 The main goal of using Shopee Live ads is not necessarily for immediate profit, but to attract a large audience to the live streams.
• 🎤 A key strategy to convert viewers into buyers is having an interactive, energetic host who can engage the audience effectively.
• 📹 Maintaining high-quality live streams is crucial for conversions, including clear video quality and crisp audio with minimal background noise.
• 🎫 Offering exclusive live stream vouchers and discounts can help convert viewers into buyers during the live event.
• 💰 Customizing product pricing during live streams, such as offering special discounts, increases the likelihood of converting viewers into customers.
• 🔍 Shopee Live ads can be targeted either to increase viewers or to drive sales, with both strategies showing varied success in different tests.
• 📊 Continuous testing and evaluating performance is essential as ad effectiveness varies depending on the store and products being promoted.
• 🛠 The ad costs are only charged while the store is live, and ads can be customized with daily budgets starting as low as Rp5,000.

Q & A

What is Shopee Live Ads and how has it changed recently?

Shopee Live Ads is a feature that allows sellers to promote their live streams to a larger audience. Previously, it was available only to selected stores, but now, all stores can use this feature.

What were the initial results of testing Shopee Live Ads for a client?

The first test, conducted in February 2024, had 4.7k viewers but only generated two orders, resulting in a low conversion rate of 0.04% and a sales total of Rp13,000, despite spending Rp5,000 on ads.

How did the performance of Shopee Live Ads improve on specific dates?

On February 25, the client’s store received 5,000 visitors and 336 orders, a significant increase compared to previous days. The store also saw strong results on February 17, with 300 orders, showing that Shopee Live Ads can help increase conversions when used properly.

What is the main goal of using Shopee Live Ads according to the speaker?

The primary goal is to attract a large number of viewers to the live stream, rather than focusing solely on the ad’s profitability in the dashboard. Once there are many viewers, the next step is to convert them into buyers.

What are some key strategies to convert viewers into buyers during a live stream?

Key strategies include having an interactive host, maintaining good quality video and sound, offering live-specific vouchers, and providing special discounts during the live session.

Why is having an interactive host important for Shopee Live success?

An interactive host keeps the audience engaged and avoids making the stream boring. A lively host encourages viewers to stay and participate, increasing the likelihood of them becoming buyers.

How can maintaining the quality of the live stream help increase conversions?

High-quality video and sound create a more professional and enjoyable experience for viewers, which can make them more likely to stay engaged and convert into buyers.

What is the role of live-specific vouchers in boosting conversions?

Live-specific vouchers, which are special discounts only available during the live stream, incentivize viewers to make purchases immediately, helping to increase conversion rates.

How does offering special prices during live streams affect conversion rates?

Offering limited-time discounts during the live stream, such as reducing a product’s price from Rp50,000 to Rp48,000, creates urgency and encourages viewers to make purchases.

What advice does the speaker give regarding budget allocation for Shopee Live Ads?

The speaker recommends starting with a small budget, such as Rp25,000, and adjusting based on the results. Sellers can set the budget daily and ensure that the ad cost is only incurred while the live stream is active.