What actually happens when you blow up on youtube (and what to avoid)

Summary

The speaker passionately advises content creators to delete the YouTube Studio app after their videos gain traction to avoid obsessing over analytics. He shares his own experience of constantly checking the app, which he likens to an addiction, and suggests setting rules for app usage to focus on creating more content. He also discusses the influx of brand deals that come with success, advocating for creators to ensure they benefit from these partnerships. The video concludes with a motivational quote from Dave Chappelle about the power of dreams.

Takeaways

• 💡 Delete the YouTube Studio app for your mental health; it's not helpful to obsess over the numbers.
• 📈 The app can become addictive, especially when your video is doing well. It can cause you to constantly check it, which becomes unhealthy.
• 🚀 Once your video gains traction, focus on creating more content instead of getting distracted by metrics.
• 🛑 Avoid spending excessive time checking stats. It will slow you down and hinder your creativity.
• 🤝 As your channel grows, you will be approached by brands. Be mindful of what they ask for in return for free products.
• 🎁 Always ensure you're getting value from brand partnerships, whether through compensation or additional products for your audience.
• 💬 Establish boundaries with brands. If they want a full video in exchange for a product, ask for more or decline if it doesn’t align with your goals.
• 🙌 Don’t operate from a scarcity mindset. More brand opportunities will come, so be patient and selective.
• 💪 Know your worth as a creator, even as a small one, and ensure you benefit from collaborations.
• 🌟 Stay focused on creating content, stay out of YouTube Studio, and keep pushing forward with your creative vision.

Q & A

Why does the speaker recommend deleting the YouTube Studio app?

The speaker recommends deleting the YouTube Studio app because constantly checking it can negatively impact mental health. They describe how obsessively checking the app for updates, especially after a video goes viral, can create stress and anxiety.

What personal experience does the speaker share about the YouTube Studio app?

The speaker shares that after their video started getting 10,000 to 20,000 views, they began checking the YouTube Studio app up to 35 times a day. This obsessive behavior contrasts with how rarely they used the app when their videos received fewer views.

How does the speaker describe the psychological effect of using the app?

The speaker compares the frequent use of the app to a dopamine hit, like an addictive cycle. Each new update, such as more views or comments, provides a brief sense of excitement, which can be harmful over time.

What advice does the speaker give to other content creators about their growing success?

The speaker advises content creators to stay focused on creating more content instead of constantly checking numbers. They emphasize the importance of not letting the initial excitement of success distract from future content creation.

How does the speaker view the relationship with brands as a small content creator?

The speaker highlights that small creators often receive offers from brands, sometimes without compensation. They advise creators to negotiate better deals, ensuring they receive fair value, such as multiple products or leveraging their growing influence.

What mindset does the speaker encourage when dealing with brand offers?

The speaker encourages a mindset of abundance, advising creators to believe that more opportunities will come. They warn against accepting any offer out of scarcity and recommend creators ensure their community also benefits from brand deals.

What strategy does the speaker suggest for managing the YouTube Studio app usage?

The speaker suggests setting a rule for themselves: they will only check the YouTube Studio app after creating one or two new videos. This allows them to focus on creating content instead of being distracted by analytics.

How does the speaker handle offers from brands that do not offer monetary compensation?

The speaker advises that while they may accept products from brands, they make it clear that they cannot guarantee any posts about the product. They expect brands to offer more than just one product if they want a dedicated video.

What is the speaker's approach to maintaining mental health as a content creator?

The speaker stresses the importance of balance, urging creators to avoid getting caught up in analytics and brand offers. They advocate for focusing on creating content and setting boundaries to avoid mental strain.

What quote does the speaker share at the end of the video, and what does it mean?

The speaker shares a quote from Dave Chappelle: 'In your life at any given moment, the strongest dream in that moment wins that moment.' The speaker uses this quote to encourage others to keep dreaming and creating, as strong aspirations can lead to success.