How to Learn SEO Fast (The RIGHT Way)

Summary

This video explains a fast, practical approach to learning SEO. It emphasizes understanding SEO fundamentals, such as crawling, indexing, ranking, and keyword research. The video highlights the importance of search intent, technical SEO, content strategy, on-page SEO, local SEO, and link building. The speaker advises on tools like Google Search Console, Screaming Frog, and SEMrush. The key takeaway is to focus on 'just-in-time learning'—applying knowledge through hands-on projects instead of over-studying, making this an actionable and efficient path to mastering SEO.

Takeaways

• 🚀 The fastest way to learn SEO is by taking action rather than just studying; start implementing what you learn immediately.
• 🔍 The first pillar of SEO is crawling, indexing, and ranking. Use tools like Google Search Console and Chrome extensions to check if your pages are crawlable and indexable.
• 🗝️ Keyword research is critical, and understanding search intent is the key to successful keyword targeting. Make sure your content aligns with the searcher's intent.
• 🔄 The searcher's journey through the sales funnel has different keyword intents (informational, investigative, comparison, transactional), and your content should target all stages.
• ⚙️ Technical SEO is vital, especially in terms of page speed and site architecture. Tools like Google Search Console, GTmetrix, and Screaming Frog help optimize these aspects.
• 🏗️ Optimize your site’s architecture by ensuring pages aren't more than three clicks deep and have a proper internal linking strategy with descriptive anchor texts.
• 📝 Content is essential, and it should either focus on keywords or be created as link bait. Invest time and resources to make your content unique and hard to replicate.
• 📄 On-page SEO is important. Place the primary keyword in your URL, title, meta description, and key headings. Use NLP tools like Surfer to optimize content further.
• 📍 For local SEO, secure your Google Business profile, ensure NAPW consistency (Name, Address, Phone, Website), and collect reviews to improve rankings in the local pack.
• 🔗 Backlinking is one of the most important SEO factors. Focus on earning high-quality backlinks through valuable content and use tools like Ahrefs for link-building insights.

Q & A

What is the first step in learning SEO according to the video?

The first step in learning SEO is to get basic SEO knowledge, which includes understanding the terminology and basic concepts like crawling, indexing, and ranking.

Why is crawling, indexing, and ranking considered the most important part of SEO?

Crawling, indexing, and ranking are the most important parts of SEO because without them, a website's pages cannot be found by search engines, which means nothing else in SEO matters if these basics are not in place.

How can you check if your pages are crawlable and indexable?

You can use a free detailed Chrome extension or go into Google Search Console to check how well Google is crawling and indexing your site.

What is the significance of search intent in keyword research?

Search intent is crucial in keyword research because it helps understand what a searcher wants to achieve, which in turn saves effort and time by focusing on keywords that align with the searcher's goals and will produce a return on investment.

How can you understand search intent?

You can understand search intent by using Google's search results to see the types of pages it believes satisfy the intent of a keyword, or by creating hyper-focused pages for specific long-tail keywords.

What is the role of technical SEO in overall SEO strategy?

Technical SEO plays a significant role as it involves optimizing website elements like page loading speed and site architecture, which directly impact Google's ability to crawl and index a site, as well as user experience.

Why is page loading speed important for SEO?

Page loading speed is important for SEO because it is a confirmed Google ranking factor and significantly impacts conversions. Faster loading times can increase conversions, especially for mobile users.

What are the three core elements for optimizing site architecture?

The three core elements for optimizing site architecture are crawl depth, internal link coverage, and internal link anchor text.

How does content strategy relate to SEO?

A strong content strategy is essential for SEO as it involves creating keyword-focused content that satisfies search intent and stands out among competitors, which can lead to higher organic traffic.

What is on-page SEO and why is it necessary?

On-page SEO refers to the optimization of HTML source code and content both directly visible on a web page, ensuring that each page contains the targeted keyword in strategic places like URLs, titles, meta descriptions, H1 tags, and throughout the content.

How does local SEO differ from general SEO?

Local SEO focuses on optimizing a website for local search results, which includes having a local address, a Google Business profile, consistent NAPW information across the web, and earning local reviews.

Why are backlinks important for SEO?

Backlinks are crucial for SEO as they act as votes of confidence from other websites, and Google uses them to assess the authority and trustworthiness of a site, which can lead to higher search engine rankings.

What is the concept of 'just-in-time learning' as it applies to learning SEO?

Just-in-time learning in the context of SEO means seeking out new information only when needed to overcome a specific challenge during the action-taking process, as opposed to learning everything in advance.