Resign Dari BUMN, Usaha Batik Ecoprint Pewarna Alami Raup Untung Lebih Tinggi

Summary

The video features Retno Winarti, the owner of Hijrah Kreatif, who shares her journey from being a corporate employee to becoming an entrepreneur. She and her husband resigned from their jobs to start a business focused on eco-friendly fabrics such as batik, shibori, and eco-print. Despite challenges, including financial struggles during the COVID-19 pandemic, they persevered and found success. Retno emphasizes the importance of sustainability, using natural dyes and environmentally friendly methods in her products. She also advocates for empowering local communities and encourages aspiring entrepreneurs to stay persistent and work hard.

Takeaways

• 💼 Retno Winarti is the owner of Hijrah Steve, a company producing batik, ecoprint, shibori fabrics, and other related products like clothes, bags, and masks.
• 👩‍💼 Retno transitioned from being an employee for 16 years to becoming an entrepreneur due to feeling stagnant in her previous job.
• 💡 The business idea started when she experimented with shibori, began selling it, and realized there was a market for handmade fabrics.
• 👨‍👩‍👧 Her husband eventually joined her in the business, both leaving their jobs and working full-time on their company.
• 📈 Retno and her husband faced challenges, especially during the COVID-19 pandemic, where they struggled financially and even had to sell personal belongings.
• 🖼️ The production of ecoprint fabrics is a lengthy process, taking up to 10 days, as it involves several stages including mordanting, steaming, and oxidizing.
• 🌿 Their business is eco-friendly, using natural dyes and ensuring zero waste by reusing materials and turning used leaves into compost.
• 👗 Hijrah Steve also expanded into creating eco-friendly fashion products like clothing, bags, and headwear, promoting sustainable fashion.
• 🌍 Retno is proud of her work’s impact, both in terms of providing employment and promoting environmentally conscious practices.
• 💪 Her advice to new entrepreneurs is to be persistent, work hard, and never stop learning, emphasizing the importance of patience and dedication.

Q & A

Who is the speaker in the transcript and what is her business?

The speaker is Retno Winarti, the owner of Hijrah Steve, a business that produces batik fabric, eco-print fabric, shibori fabric, and various derivative products such as clothing, bags, and masks.

What motivated Retno Winarti to leave her corporate job and start a business?

Retno decided to resign after experiencing job fatigue and wanting to spend more time with her family. She was searching for something meaningful that could sustain her financially while also providing personal fulfillment.

What challenges did Retno face in the early stages of her business?

In the early stages, Retno had to manage everything by herself, from production to marketing and handling employees. She faced uncertainties and financial struggles, especially when her husband joined her in the business and during the COVID-19 pandemic when they ran out of cash and had to sell personal items.

Why did Retno and her husband name their business 'Hijrah Kreatif'?

They named it 'Hijrah Kreatif' because both Retno and her husband left their corporate jobs (a metaphorical hijrah) and entered the entrepreneurial world together.

What unique features does Retno's business offer in terms of production processes?

Retno’s business focuses on sustainable production methods, such as using natural dyes and eco-friendly materials. They practice zero waste by reusing materials and ensuring that no harmful by-products are generated during production.

How does Retno educate her customers about the high cost of her products?

Retno educates her customers about the labor-intensive and lengthy production processes involved, such as the 10-day process for eco-print fabric, to justify the higher prices of her products.

What are some of the main products created by Hijrah Steve?

Hijrah Steve creates a range of products including batik fabric, eco-print fabric, shibori fabric, clothing for men and women, bags, pashminas, masks, and headscarves.

What impact does Retno aim to have on the environment with her products?

Retno aims to produce environmentally friendly products that use sustainable practices, natural dyes, and biodegradable materials, ensuring minimal environmental impact.

What are some of Retno's long-term business goals?

Retno aspires to produce her own 'lurik' (a traditional Javanese woven fabric), empower local communities, especially women, and further establish her brand in both the fashion and craft industries.

What advice does Retno give to aspiring entrepreneurs?

Retno advises new entrepreneurs not to give up easily, to keep learning, and to work as hard as they can. She emphasizes the importance of perseverance and relying on faith for success.

Outlines

00:00

😊 Transitioning to Entrepreneurship

Retno Winarti, the owner of Hijrah Steve, introduces her background, detailing her journey from being a corporate employee for 16 years to becoming a business owner. After feeling unfulfilled, she learned how to make fabrics like shibori and started selling them. Over time, she realized her business could grow and provide income. This led both her and her husband to quit their jobs, taking the bold step into entrepreneurship. She highlights the importance of passion and effort in achieving success.

05:00

💪 Overcoming Financial Struggles

Retno discusses the financial challenges she and her husband faced after they both resigned from their jobs. Their families were concerned, especially when their income became uncertain. The COVID-19 pandemic brought even more difficulties, leading them to sell personal belongings to survive. Despite these struggles, they persevered through sheer determination and faith, showing that hard work and dedication can help overcome obstacles.

10:01

🌿 The Eco-friendly Fabric Creation Process

Retno explains the intricate and lengthy process of making eco-friendly fabrics like ecoprint and batik. Using natural dyes and sustainable materials, the fabric-making process takes days to complete. The challenge lies in educating customers on the value of the handmade process, which justifies the higher price of these eco-friendly products. Her business focuses on sustainability and environmental consciousness, using leaves and natural dyes that leave no waste.

15:05

🌍 Supporting a Sustainable and Environmentally Friendly Business

Retno shares her pride in running a business that is both sustainable and eco-friendly. She highlights that her products, which include batik, ecoprint, and shibori fabrics, have no harmful environmental impact. Additionally, her business not only supports her family but also provides income for others in the community, such as resellers, seamstresses, and batik makers. She encourages new entrepreneurs to remain patient, hardworking, and dedicated while also emphasizing the importance of sustainability for future generations.

Keywords

💡Hijrah

In this context, 'hijrah' refers to the spiritual and professional transformation experienced by the speaker and her husband, as they shifted from being employees (karyawati and karyawan) to entrepreneurs. This concept is significant in the video, symbolizing their personal journey toward independence and self-reliance through business.

💡Creative entrepreneurship

'Creative entrepreneurship' in the video refers to the speaker's venture into creating and selling handmade textiles such as batik, shibori, and eco-print fabrics. The speaker highlights how creativity in design and production led to the establishment of a successful business that produces eco-friendly products. The video emphasizes entrepreneurship driven by personal passion and innovation.

💡Batik

Batik is a traditional Indonesian fabric-dyeing technique that involves creating intricate designs on cloth using wax-resist methods. In the video, the speaker talks about producing batik fabric, explaining the labor-intensive process and how the business promotes local crafts. Batik is a central product in her entrepreneurial journey.

💡Eco-printing

Eco-printing is a fabric dyeing method that uses natural materials such as leaves and flowers to transfer colors and patterns onto cloth. The speaker highlights eco-printing as an environmentally sustainable technique used in her business, aligning with the theme of producing eco-friendly products and promoting sustainable fashion.

💡Sustainable fashion

Sustainable fashion in this context refers to the production of clothing and accessories using environmentally friendly materials and methods. The speaker's business emphasizes sustainability by using natural dyes, eco-printing techniques, and minimizing waste. This concept ties into the broader message of caring for the environment while building a successful business.

💡Shibori

Shibori is a Japanese tie-dye technique used to create unique patterns on fabric through folding, twisting, and binding. The speaker mentions starting her business by learning to make shibori fabrics, which laid the foundation for her entrepreneurship journey. Shibori exemplifies the artisanal nature of her work and her commitment to handmade craftsmanship.

💡Resignation from corporate work

Resigning from corporate jobs is a key turning point in the speaker's narrative, as both she and her husband left stable employment to pursue entrepreneurship. The decision to resign symbolizes a leap of faith and commitment to building something of their own, a central theme of the video.

💡Financial challenges

The video discusses the financial difficulties the speaker and her husband faced during their transition into entrepreneurship. At one point, they had no cash flow, leading them to sell personal items like jewelry to survive. This highlights the ups and downs of starting a business, emphasizing persistence and hard work.

💡Empowering local communities

The speaker's business not only supports her family but also empowers others by providing jobs and opportunities for local artisans. She mentions working with batik makers, tailors, and other craftsmen, underscoring the importance of entrepreneurship in creating positive social impact in the community.

💡Environmental consciousness

Throughout the video, the speaker emphasizes the eco-friendly nature of her products, such as using natural dyes and reusing materials to minimize waste. This reflects a broader commitment to environmental sustainability, which is a core value of her business and aligns with the rising global emphasis on reducing environmental footprints.

Highlights

Retno Winarti, the owner of Hijrah Creative, transitioned from being a 16-year corporate employee to a full-time entrepreneur, producing batik, eco-print, and shibori fabrics.

The business focuses on producing sustainable and environmentally friendly products like eco-print fabric, using natural dyes and fresh leaves without generating waste.

Retno’s decision to shift into entrepreneurship was driven by a desire to spend more time with her family and escape the routine of corporate life.

Hijrah Creative started small but gradually expanded, with Retno’s husband eventually joining the business after resigning from his job.

One of the significant challenges they faced was during the COVID-19 pandemic, where they had no cash and had to sell personal belongings to survive.

The process of making eco-print fabric is labor-intensive, taking up to 10 days for a single piece, involving multiple steps such as mordanting, steaming, and oxidizing.

Educating consumers about the complexity and value of hand-made fabrics like batik and eco-print is a major challenge due to their higher cost.

The business produces a variety of items, including clothes, bags, masks, and scarves, expanding from just fabric production to fashion and crafts.

Retno highlights that her products are zero-waste, reusing natural dyes and leaves multiple times, and composting the used leaves.

Despite lacking natural drawing skills, Retno persevered in mastering the craftsmanship of eco-printing and batik, ultimately creating high-quality, sustainable fashion.

Retno now serves as a trainer, teaching eco-print and batik techniques in various regions across Indonesia, including South Sulawesi and Jambi.

Her long-term goal is to produce her own lurik fabric and empower local women, particularly in her community, by providing them with job opportunities.

Retno takes pride in contributing to sustainable fashion, which aligns with the growing global awareness of environmental preservation.

Retno encourages aspiring entrepreneurs to keep learning, working hard, and staying committed to their goals while being mindful of their reliance on a higher power.

Hijrah Creative’s journey, from its humble beginnings to becoming a source of economic support for the family and the community, reflects resilience and dedication in entrepreneurship.

Transcripts

Hai untuk tahun 2017 Oh segitu udah

besar gitu ya terus nanti terjun apa ya

bisa makan gitu ya apa ya nanti usahanya

tetap style tetap jalan tapi kalau

diniatin sepenuh hati terus kita

usahanya sekuat tenaga Insyaallah bisa

kok ternyata bisa ya Terus kata suami

sekarang bisa kan kita masih bisa makan

kalau hebat

Terima kasih Puncak media Mari kita

berwirausaha ciptakan peluang usaha mu

sendiri

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tamu alaikum warahmatullahi wabarakatuh

Nama saya Retno Winarti saya owner dari

hijrah Steve kami memproduksi kain batik

kain ekoprin kain shibori beserta

produk-produk turunannya ada baju ada

tas ada pot kemudian masker dan lain

sebagainya alamat kami ada di Puri

mojoasri c15 Purwomartani Kalasan Sleman

Yogyakarta

latar belakang saya Sebenarnya dulu

seorang karyawati jadi saya

selama 16 tahun jadi karyawati lalu

kemudian merasakan satu titik kejenuhan

lalu saya resign Kemudian dari

aktif menjadi tidak aktif Saya mikir mau

ngapain gitu ya lalu saya belajar bikin

kain awalnya saya bikin shibori lalu

eh dibikin terus jual kok aku terus saya

Mulai mengajarkan ke teman-teman loh kok

ada duitnya gitu ya dapat duit dari situ

lalu lama-lama usaha ini mulai

berkembang

perkembangannya juga bagus kemudian

suami saya menyusul resign Jadi kenapa

bernama hijrah kreatif itu ceritanya

adalah karena saya dan suami sama-sama

berhijrah dari karyawan dan karyawati

kemudian terjun bebas ke dunia usaha

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awalnya saya merasa jenuh karena kerja

untuk orang lain untuk

instansi atau perusahaan lain tapi saya

tidak tidak bisa intensif menjalin

kedekatan sama anak-anak yaitu alasannya

Rawa terus kemudian saya ingin mencoba

sesuatu yang lain apa ya yang bisa

menghidupi saya yang bisa saya buat jadi

kegiatan yang bermanfaat Dan ternyata

saya menemukan dunia usaha lalu saya dan

suami benar-benar

eh berjalan naik turun dengan segala

upaya jungkir balik itulah istilahnya

kalau orang di dunia usaha itu jadi

sampai pada titik ini kami bisa

mengembangkan usaha kemudian usaha ini

bisa jadi tempat kami bergantung secara

ekonomi lalu kami juga bisa mendapatkan

manfaat banyak dari usaha ini juga bisa

memberikan pekerjaan pada orang lain itu

sesuatu yang Alhamdulillah sekali

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transisi dari Hai karyawati menjadi

wirausahawati itu kayak yang apa ya

dunianya sama sekali berbeda jadi dulu

kan kita bekerja berdasarkan sop Apa

yang harus kita kerjakan itu sudah ada

rulenya sedada esoknya jadi ada

targetnya kamu harus begini begitu

begini begitu nah begitu saya terjun ke

dunia wirausaha

saya memimpin usaha tidak ada rule sama

sekali tidak ada e-shop sama sekali dan

saya harus grade.ui to semua sendiri

waktu itu suami belum gabungkan ya suami

belum gabung

di usaha di awal-awal saya usaha jadi

saya harus memikirkan semuanya sendiri

dari produksi dari penjualan dari

promosi

kemudian hendel karyawan itu saya semua

sendiri nah kemudian suami ikut terjun

jadi wirausahawan juga kami

sama berjuang mengembangkan usaha ini

dengan segala jungkir balik dan susah

payahnya

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Ya udah tentang tuh sama orang tua dulu

Apalagi waktu suami yang mau resign kan

k-shop gitu jangankan orang tua dan

keluarga saya aja yang istrinya sekali

Waduh gimana deh nanti nggak dapet uang

bulanan lagi tiap bulan yang harusnya

ada dan lumayan besar kan waktu itu

untuk tahun 2017 Oh segitu tuh udah

besar gitu ya terus nanti terjun apa ya

bisa makan gitu ya apa ya nanti usahanya

tetap style tetap jalan tapi kalau

diniatin sepenuh hati terus kita

usahanya sekuat tenaga insya Allah bisa

kok ternyata bisa ya Terus kata suami

sekarang bisa kan kita masih bisa makan

kan Hehehe seperti itu Lika likunya

apalagi waktu kofit melanda itu

benar-benar yang kami nol gak punya uang

cash itu pernah lo cobek jual perhiasan

buat makan itu pernah

Hai karena nggak punya uang cash semua

modal sudah terpakai dan ada dalam

bentuk barang jadi kayak gini tapi nggak

bisa dijual nah

Hai itu Lika likunya kayak gitu

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kalau

pembuatan kain ekoprin itu

prosesnya panjang ya satu kain itu bisa

10 hari baru saja jadi jadi dimulai dari

proses mordanting kain mordanting itu

fungsinya untuk menyiapkan kain agar

kain siap menerima warna dan motif lalu

Habis itu habis Timur dan Timur dan awal

kemudian di premolar dan lalu daun

ditata di atasnya setelah itu di Steam

masuk proses tim selama tiga jam Setelah

itu dioksidasi seminggu nah panjang ya

Jadi kalau orang-orang mau beli Omah

alamat harganya itu kan biasanya sering

kayak gitu kan karena prosesnya memang

mahal Hai

pewarna alamnya juga eh kami kan

pakai pewarna awam ya jadi di direbus

selama dua jam minimal lalu didinginkan

disaring begitu Jadi prosesnya panjang

dan itu alam jadilah engganya lumayan

demikian pula dengan proses batik-batik

itu tidak sesimpel yang dibayangkan loh

jadi batik itu prosesnya panjang apalagi

kalau batiknya Tuliskan harus ditulis 11

yang titik-titik juga dititik 11 yang

digaris juga digaris 11 nah satu Kain

batik yang warna eh satu kain batik

tulis full kontemporer itu bisa sampai

empat hari nulisnya belum Nanti masuk

pewarnaan nah sebenarnya yang berat itu

mengedukasi konsumen

Bagaimana konsumen mau membeli produk

ini dengan harga yang lumayan mahal

karena memang yang dihargain itu

prosesnya Hai

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kalau produk kainnya tuh kami ada kain

batik kain ekoprin kain shibori

lalu produk turunannya nanti ada baju

baju pria baju wanita Lalu ada tas-tas

seperti ini Ini tas kulit ekoprin ada

topi juga ada pashmina

masker ada terus jilbab juga ada sudah

mulai merambah ke Craft yang ini kan

Craft Ya tadinya Kami cuma fashion

ajakan lama-lama merambah ke kram

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hai oh ya untuk produk ekoprin itu kami

zeroeight ya Jadi benar-benar tidak ada

limbahnya tidak ada sampahnya karena

benar-benar menggunakan pewarna alami

dan dedaunan segar jadi daun-daunan yang

dipakai

teknik yaitu ada macam-macam ada teknik

yang harus menggunakan daun yang

mengeluarkan warna dan motif tapi ada

juga teknik yang nanti hanya

meninggalkan jejak daun jadi jejak daun

itu seperti yang

hitam-hitam ini menyatukan hanya

jejaknya saja jadi warnanya monokrom itu

nanti untuk dedaunan yang tidak

mengeluarkan warna jadi ada berbagai

macam teknik ekopin kalau daun yang

sudah pasti bisa kan ada daun jati daun

Lanang daun jenitri daun jarak Kebyar

Itu sudah pasti bisa kalau daun-daunan

disekitar juga bisa kita gunakan tapi

nanti dengan teknik yang berbeda dan

hasilnya juga berbeda tidak ada limbah

yang hasilkan dari proses ekoprin ini

karena pewarna alam yang sudah kita

rebus kita gunakan nantinya bisa kita

gunakan lagi kita rebus lagi kita

gunakan lagi dan seterusnya sampai dia

benar-benar sudah tidak mengeluarkan

warna lalu daun-daun yang dipakaikan

setelah dikukus

dia tidak dibuang begitu saja tapi bisa

dijadikan kompos begitu jadi benar-benar

eh sebuah karya yang ramah lingkungan

tidak mencemari alam tidak mencemari

bumi yang harusnya memang kita sayangi

Hai

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otodidak banget saya enggak pernah bisa

menggambar itu ya Saya paling benci

jadi sejak SD kalau ada pelajaran

menggambar dan pelajaran keterampilan

seperti cuma bisa nangis nanti Ibu saya

ngerjain

tahu-tahu pagi-pagi udah jadi aja udah

jadi dibawa ke sekolah dinilai gitu eh

ternyata nasib berubah ya nasib berubah

sekarang malah dunia keterampilan jadi

bisa menghidupi sayang sama keluarga

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ini ini Masterpiece Saya

saya enggak pernah bisa enggak Harris

Dengan lurus Saya enggak pernah bisa

bikin bulatan lingkaran itu dengan bulat

tapi harus pisang gambar baju itu

sesuatu baju ini juga yang apa ini

paling sederhana nih Yang baju lurik

lurik kayak gitu tuh dieselnya paling

sederhana jadi satu kain ditali gini

seret tapi kan itu luar biasa saya harus

membayangkan itu itu sangat susah buat

saya karena memang kecerdasan spasial

Saya paling rendah di antara kecerdasan

lainnya

menggambar membayangkan bentuk tiga

dimensi arah mata angin itu saya buta

jadi kau pergi kemana-mana saya cuma

tahu kanan kiri kanan kiri enggak tahu

Utara Selatan Barat Timur saya buka

pasti kesasar saya dulu

dengan kecerdasan yang rendah kayak gitu

untuk bisa menggambarkan benar-benar

susah jadi itu setengah mati saya

belajarnya tapi saya harus bisa kan

Karena terjunnya sekarang ke industri

fashion Daniati Saya harus bisa Saya

harus bisa

Hai akhirnya ternyata bisa Hah

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saya juga jadi trainer revoprint dan

batik warna alam

ke pulau-pulau di luar Jawa selain di

area lokal Jawa dan

daerah Jogja itu saya sudah sering

sekali keluar Jawa saya sudah sampai ke

Sulawesi Selatan jadi menyusuri kaki

sebelah bawah Sulawesi Selatan dari

Makassar sampai Toraja Nah itu saya

sudah pernah mengajarkan ekoprin disana

lalu yang kemarin Barusan saya dari

Jambi

kemudian besok ke Jambi lagi install

lebih jambi-palembang

lalu Papua Barat Insyaallah kalau

kondisi memungkinkan a

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ngerti tacita besar saya saya bisa

memproduksi lurik sendiri jadi karena

lurik sementara ini belum produksi

sendiri masih titipan pengrajin dari

teman-teman di kota lain

Hai cita-cita besar saya saya bisa bikin

produksi lurik lalu saya ingin

memberdayakan masyarakat sekitar

terutama ibu-ibu di lingkungan sekitar

saya

lalu

bisa eksis

di dunia perkawinan ini juga dunia Craft

yang sekarang saya cintai

begitu

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saya sekarang sangat bersyukur karena

menjadi

wirausahawati

karena saya bisa membagikan manfaat ke

banyak orang jadi saya punya

pekerja atau orang-orang yang membantu

kami mensuport usaha kami jadi kami bisa

bagi-bagi rezeki ke teman-teman yang

ngebatik kemudian yang ikut memasarkan

para riseller lalu

nah steam jahit juga jadi saya bisa

bagi-bagi rezeki ke mereka

lalu saya senang sekali karena

sebagian produk yang kami hasilkan

adalah produk yang ramah lingkungan jadi

karena sekarang isu lingkungan itu

sedang gencar

didengungkan

kalau saya ditanya apa yang membuatmu

bangga tentu saja Saya bangga karena

produk saya ada produk yang ramah

lingkungan yang tidak mencemari bumi

kemudian produk-produk ini sustainable

fashion-fashion yang berkelanjutan yang

Nanti insya Allah bisa tetap menjaga

lingkungan kita lingkungan yang harus

kita jaga untuk kita wariskan kepada

anak cucu kita

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untuk teman-teman yang baru mulai usaha

Jangan mudah nah jangan cepat puas

teruslah belajar semoga Hai bekerja

keras Sekeras apa yang sekeras yang

kalian mampu nanti bagaimana kita bisa

mencapai hasil yang kita inginkan atau

mungkin apa feedback yang kita dapatkan

untuk keluarga kita semua itu hasil dari

kerja kita dan tentu saja jangan lupa

berdoa pasrahkan semua pada yang kuasa

Hai terima kasih Puncak media Mari kita

berwirausaha ciptakan peluang usaha mu

sendiri terima kasih

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