Resign Dari BUMN, Usaha Batik Ecoprint Pewarna Alami Raup Untung Lebih Tinggi

Summary

The video features Retno Winarti, the owner of Hijrah Kreatif, who shares her journey from being a corporate employee to becoming an entrepreneur. She and her husband resigned from their jobs to start a business focused on eco-friendly fabrics such as batik, shibori, and eco-print. Despite challenges, including financial struggles during the COVID-19 pandemic, they persevered and found success. Retno emphasizes the importance of sustainability, using natural dyes and environmentally friendly methods in her products. She also advocates for empowering local communities and encourages aspiring entrepreneurs to stay persistent and work hard.

Takeaways

• 💼 Retno Winarti is the owner of Hijrah Steve, a company producing batik, ecoprint, shibori fabrics, and other related products like clothes, bags, and masks.
• 👩‍💼 Retno transitioned from being an employee for 16 years to becoming an entrepreneur due to feeling stagnant in her previous job.
• 💡 The business idea started when she experimented with shibori, began selling it, and realized there was a market for handmade fabrics.
• 👨‍👩‍👧 Her husband eventually joined her in the business, both leaving their jobs and working full-time on their company.
• 📈 Retno and her husband faced challenges, especially during the COVID-19 pandemic, where they struggled financially and even had to sell personal belongings.
• 🖼️ The production of ecoprint fabrics is a lengthy process, taking up to 10 days, as it involves several stages including mordanting, steaming, and oxidizing.
• 🌿 Their business is eco-friendly, using natural dyes and ensuring zero waste by reusing materials and turning used leaves into compost.
• 👗 Hijrah Steve also expanded into creating eco-friendly fashion products like clothing, bags, and headwear, promoting sustainable fashion.
• 🌍 Retno is proud of her work’s impact, both in terms of providing employment and promoting environmentally conscious practices.
• 💪 Her advice to new entrepreneurs is to be persistent, work hard, and never stop learning, emphasizing the importance of patience and dedication.

Q & A

Who is the speaker in the transcript and what is her business?

The speaker is Retno Winarti, the owner of Hijrah Steve, a business that produces batik fabric, eco-print fabric, shibori fabric, and various derivative products such as clothing, bags, and masks.

What motivated Retno Winarti to leave her corporate job and start a business?

Retno decided to resign after experiencing job fatigue and wanting to spend more time with her family. She was searching for something meaningful that could sustain her financially while also providing personal fulfillment.

What challenges did Retno face in the early stages of her business?

In the early stages, Retno had to manage everything by herself, from production to marketing and handling employees. She faced uncertainties and financial struggles, especially when her husband joined her in the business and during the COVID-19 pandemic when they ran out of cash and had to sell personal items.

Why did Retno and her husband name their business 'Hijrah Kreatif'?

They named it 'Hijrah Kreatif' because both Retno and her husband left their corporate jobs (a metaphorical hijrah) and entered the entrepreneurial world together.

What unique features does Retno's business offer in terms of production processes?

Retno’s business focuses on sustainable production methods, such as using natural dyes and eco-friendly materials. They practice zero waste by reusing materials and ensuring that no harmful by-products are generated during production.

How does Retno educate her customers about the high cost of her products?

Retno educates her customers about the labor-intensive and lengthy production processes involved, such as the 10-day process for eco-print fabric, to justify the higher prices of her products.

What are some of the main products created by Hijrah Steve?

Hijrah Steve creates a range of products including batik fabric, eco-print fabric, shibori fabric, clothing for men and women, bags, pashminas, masks, and headscarves.

What impact does Retno aim to have on the environment with her products?

Retno aims to produce environmentally friendly products that use sustainable practices, natural dyes, and biodegradable materials, ensuring minimal environmental impact.

What are some of Retno's long-term business goals?

Retno aspires to produce her own 'lurik' (a traditional Javanese woven fabric), empower local communities, especially women, and further establish her brand in both the fashion and craft industries.

What advice does Retno give to aspiring entrepreneurs?

Retno advises new entrepreneurs not to give up easily, to keep learning, and to work as hard as they can. She emphasizes the importance of perseverance and relying on faith for success.