Omzet 30 JUTA Perhari Di Usia 29 Tahun ! Pengusaha Muda Sukses

Summary

Deni Riana, the 29-year-old owner of Sari Rasa Bakery, shares his entrepreneurial journey. Starting small with his wife, he expanded from selling snacks and kerupuk to managing several production houses. Initially, he sold products in markets and now distributes bakery items, including bakpia and bread, across Java. Despite challenges like COVID-19 and financial losses, his resilience and perseverance have helped grow the business. Deni emphasizes patience, hard work, and gratitude as key factors to success and dreams of expanding his workforce and reaching customers nationwide.

Takeaways

• 📦 The speaker, Deni Riana, is a 29-year-old entrepreneur from Ciamis, Indonesia, and the owner of Sari Rasa Bakery.
• 📈 Sari Rasa Bakery specializes in producing various types of baked goods such as bakpia and sweet bread, with a journey starting in 2014.
• 🚚 Initially, Deni and his wife started small, producing goods from dawn until late at night and personally delivering them to markets.
• 🏍️ The couple struggled financially at first, even selling their motorcycle to fund their business. A neighbor lent them a motorbike, which helped in their initial deliveries.
• 👨‍👩‍👧‍👦 Over time, their business expanded, and by 2017, they hired employees and started distributing their products beyond their local area, even reaching regions like Garut and Central Java.
• 💪 Despite setbacks during the COVID-19 pandemic, which reduced production by about 50%, they were able to maintain operations and continue distributing their products.
• 🔑 Key factors for their success include patience, perseverance, and acceptance of challenges, as Deni emphasizes the importance of remaining calm during tough times.
• 🛠️ Sari Rasa Bakery produces around 5,000 bakpias and 20,000 bread pieces daily, selling them at affordable prices, with a strong focus on reaching a wider market through distributors and sales teams.
• 💡 Deni attributes his motivation to succeed to being inspired by other entrepreneurs who started from humble beginnings, and he values the support from his family and friends.
• 👷 Deni takes pride in providing employment opportunities to local residents and hopes to expand his business even further across Indonesia in the future.

Q & A

Who is the speaker in the transcript?

The speaker is Deni Riana, the owner of Sari Rasa Bakery.

What products does Sari Rasa Bakery produce?

Sari Rasa Bakery produces a variety of culinary goods, focusing on bakpia and sweet breads.

How did the speaker start in the bakery business?

Before starting in the bakery business, the speaker learned about selling from his parents while in Bali, and eventually started his own business with his wife in 2014.

What were some early challenges faced by Deni Riana and his wife?

Deni and his wife started with small-scale production, working from early morning until late at night. They had limited resources, selling their motorbike for capital and relying on help from a kind neighbor who lent them a motorbike.

How did Sari Rasa Bakery grow over the years?

By 2016, Sari Rasa Bakery began hiring employees, starting with friends and family. In 2017, they expanded sales beyond Ciamis, hiring sales representatives and reaching new cities like Garut.

How did the bakery handle the challenges during the COVID-19 pandemic?

The bakery saw a significant drop in production during the pandemic, with sales dropping by 50%. They struggled with low demand and reduced workdays but managed to survive.

What motivates Deni Riana to continue growing his business?

Deni is motivated by seeing other successful entrepreneurs who started from humble beginnings, as well as the support from his family and friends. He emphasizes patience and perseverance as keys to success.

What is Deni Riana’s biggest accomplishment so far with Sari Rasa Bakery?

One of Deni's biggest accomplishments is being able to provide employment opportunities to local residents and expanding his bakery’s reach to multiple regions.

What was a major setback the business experienced, and how did they recover?

A major setback was losing around 60 million IDR due to a distributor issue, where the goods were delivered but not accounted for. Deni learned from this experience to be more cautious when choosing distributors.

What are Deni Riana’s future goals for Sari Rasa Bakery?

Deni hopes to expand production, hire more employees, and eventually distribute his products throughout Indonesia.