How To Start A $65K/MO Cleaning Business (WITHOUT CLEANING)
Summary
TLDRDiscover the secrets to starting a cleaning business without lifting a finger. Johnny and Sergio share their proven model for success, revealing how to automate, delegate, and manage a thriving cleaning business from home. Learn the steps to launch your business, from registering an LLC to finding and hiring reliable cleaners. Gain insights on pricing strategies, sales scripts, and marketing tactics to drive leads and grow your business. This guide is perfect for those seeking to start a profitable cleaning business with minimal hands-on work.
Takeaways
- đŒ File an LLC and set up a business bank account to establish a legal and financial foundation for your cleaning business.
- đ Choose a simple business name and create a logo using Fiverr. Register on free directories like Facebook, Google Business Profile, and Nextdoor to build a reputation.
- đ ïž Use Booking Koala to manage your cleaning business operations, including customer bookings, pricing, and job management.
- đ§č Find cleaners who have their own small businesses but lack a strong online presence. Offer them higher pay and handle their marketing and sales.
- đ„ You can find cleaners through free methods like local searches and community recommendations, or by posting on Indeed or Housekeeper.com.
- đŠ Use a red flag/green flag system to vet cleaners based on their experience, communication skills, and reliability before hiring.
- đ Clearly set expectations with your cleaners, including pay rates, contractor status, and job responsibilities. Ensure they bring their own supplies and take ownership of the job.
- đ° Price your services by researching local competitors, and aim for a higher-end pricing model. Pay your cleaners 50% of the job fee.
- đ Use a dual marketing strategy: run Google Local Service Ads for paid leads and create an organic strategy through local Facebook groups for free leads.
- đ Recurring cleaning jobs boost customer lifetime value, making the business more profitable. Once too busy, hire a virtual assistant to handle calls and tasks, further streamlining your business.
Q & A
What is the first step to launching a cleaning business without doing the cleaning yourself?
-The first step is to file your LLC and get your EIN number to open a business bank account.
Why is it important to file an LLC for your cleaning business?
-Filing an LLC is important because it provides legal protection and is required to get your EIN number, which is necessary for opening a business bank account.
What are the four main free directories you should register your cleaning business on?
-The four main free directories to register on are Facebook Business Page, Google Business Profile, and Nextdoor.
Why is it beneficial to get your logo done on Fiverr?
-Getting your logo done on Fiverr is beneficial because it allows you to get a professional logo at an affordable price, which is important for branding your business.
What is Booking Koala and why is it recommended for a cleaning business?
-Booking Koala is a cleaning software that manages customers, bookings, and pricing. It is recommended because it is considered the best on the market and can run the entire backend of your business.
Who should you look for when hiring cleaners for your cleaning business?
-You should look for individuals who have their own cleaning business but lack an online presence and are not tech-savvy. They should be reliable, have good cleaning skills, and be open to background checks.
How can you find potential cleaners for your business?
-You can find potential cleaners by searching online, looking at local directories, joining local community groups on social media, and asking for recommendations.
What are some 'green flags' to look for when vetting cleaners?
-Green flags include having at least one year of cleaning experience, good communication skills, reliable transportation, willingness to undergo a background check, and proper cleaning techniques.
What are some 'red flags' to watch out for when talking to potential cleaners?
-Red flags include a lack of knowledge about cleaning, a bad attitude, poor communication, and a tendency to blame others instead of taking responsibility.
How do you ensure that the cleaners you hire understand their role and responsibilities?
-You set clear expectations regarding pay, payment frequency, job responsibilities, and the nature of the relationship, which is contractor-based, not employer-employee.
What is the recommended pricing strategy for a cleaning business?
-The recommended strategy is to charge between $50 to $60 per hour after determining the market rate by calling local competitors and positioning yourself on the higher end of the market.
How do you plan to acquire customers for your cleaning business?
-You can acquire customers by using Google Local Service Ads and implementing an organic strategy called the 'grand opening method' which involves joining local Facebook groups and offering valuable content to gain trust and leads.
Outlines
đ§Œ Starting a Cleaning Business Without Cleaning
The first paragraph introduces the concept of starting a successful cleaning business without personally performing the cleaning tasks. It emphasizes the importance of automation, delegation, and management. The presenters, Johnny and Sergio, share their experience of starting two businesses that generate significant revenue. They outline the initial steps, such as filing an LLC, obtaining an EIN number, setting up a business bank account, choosing a business name, creating a logo, registering on free directories for reviews, and using Booking Koala software to manage the business operations. The paragraph also discusses the strategy of finding and hiring cleaners who already have their own small cleaning businesses but lack an online presence, ensuring they have the necessary skills and are not too busy to take on additional work.
đ Hiring and Vetting Cleaners for Your Business
The second paragraph focuses on the process of hiring cleaners. It advises having a 15-minute conversation with potential cleaners to assess their fit for the business. The paragraph outlines the need to set clear expectations regarding pay, payment frequency, job responsibilities, and the contractor nature of the relationship. It also discusses the importance of pricing strategy, suggesting a rate between $50 to $60 per hour by paying cleaners a flat rate of 50% of the job. The paragraph further provides a method for determining pricing by researching local competitors and positioning the business towards the higher end of the market. Additionally, it covers sales and marketing strategies, including using a sales script, leveraging Google Local Service Ads, and employing an organic strategy called the 'grand opening method' which involves joining local Facebook groups to post valuable content and attract leads.
đ Scaling and Automating Your Cleaning Business
The third paragraph discusses scaling the business by creating a sales and marketing process. It emphasizes the need for a sales script and framework to close cleaning clients effectively. The paragraph also highlights the importance of not relying on a single channel for leads by combining Google Local Service Ads with an organic strategy. The 'grand opening method' is presented as a way to gain trust and attract leads through valuable content in local Facebook groups. The paragraph concludes by stating that the entire setup process should take about two to three weeks and that the business model is designed to be as simple as possible, with the potential to hire a virtual assistant to handle operations as the business grows.
Mindmap
Keywords
đĄCleaning Business
đĄLLC
đĄEIN
đĄBooking Koala
đĄFree Directories
đĄContractors
đĄGreen Flag/Red Flag
đĄSales Process
đĄGoogle Local Service Ads
đĄGrand Opening Method
đĄVirtual Assistant
Highlights
Starting a cleaning business without doing the cleaning yourself is possible.
Filing an LLC and obtaining an EIN number is essential for opening a business bank account.
Choosing a simple business name and getting a logo on Fiverr can establish your brand identity.
Registering on free directories like Facebook, Google, and Nextdoor is crucial for building reputation and collecting reviews.
Booking Koala is recommended as the best cleaning software to manage customers and bookings.
Hiring cleaners who have their own small cleaning business but lack an online presence can be beneficial.
Offering a guaranteed hourly rate of at least $25 can attract quality cleaners to work for your business.
Utilize free methods like local directories and community groups to find potential cleaners.
Paid methods like Indeed and Housekeeper.com can help you find cleaners without cold calling.
Vetting cleaners involves looking for green flags such as experience, communication skills, and reliability.
Red flags to watch out for in cleaners include poor communication, attitude issues, and lack of accountability.
Setting clear expectations with cleaners about pay, job requirements, and the contractor relationship is key.
Pricing your services involves researching local competitors and positioning yourself on the higher end of the market.
Sales process involves having a script to close cleaning clients effectively.
Marketing strategies include using Google Local Service Ads and an organic 'grand opening' method on social media.
Creating a sales and marketing process is essential for driving leads and acquiring customers.
The business model allows for minimal involvement, with the process being as simple as selling, dispatching, and collecting payments.
Recruiting a virtual assistant can help manage increased workload and phone calls as the business grows.
The Home Service Academy can guide you in starting and scaling a remote house cleaning business.
Transcripts
imagine building a successful cleaning
business without ever having to pick up
a mop or a broom no more scrubbing
toilets and no more handling messy tasks
you get to relax While others do the
dirty work with that being said welcome
to the ultimate guide on how to start a
cleaning business without actually doing
the cleaning yourself I'm Johnny and I'm
Sergio and we've used this model to
start not only one but two businesses
that have done over 65k per month in
revenue and the second one for Johnny's
mom doing over 11 to 12 000 in net
profit per month today we're going to
uncover the secrets of automating
delegating and managing your way to a
successful cleaning business all from
the comfort of your home we'll even
sprinkle in a few extra tips throughout
the video that are responsible for a
large part of our success step number
one to launching your cleaning business
without actually having to do the
cleaning yourself is filing your LLC I'm
not going to go super deep into
legalities and how to structure it
Google is your friend for that but make
sure LLC is filed because you're gonna
need your EIN number to open up a
business bank account once you've got
your LLC filed in your business bank
account you're ready to get started
first things first you need a name don't
overthink this just pick something
simple once you got your name go on
Fiverr get your logo done then you're
going to want to get registered on all
of the free directories because this is
where you're going to collect reviews in
the future all these business
directories are free the four main ones
you're going to want to register for are
your Facebook business page yo Google
business profile and next door these are
all different places that you're going
to be building a reputation on in the
future so it's important you just get
all the setup and Foundation out of the
way we want to try to build 100 story
building from the ground up the first
time versus messing up your foundation
and trying to build a 25-story building
on top of another 25-story building
you're then going to sign up for booking
koala booking call is the best piece of
cleaning software on the market right
now it's going to manage your customers
allow you to book jobs store your
pricing I'm not going to get too deep on
everything you can do but it's a very
very powerful piece of software if you
want to check out booking koala check
out the link in the description below
and booking quality is going to run the
whole back end of your business now
you're going to need to find cleaners
and this is where you really stand out
and you're able to run a cleaning
business without actually needing to do
the cleaning yourself so your first step
to actually hiring cleaners is you have
to find them the first thing I want you
to keep in mind is who are we looking
for we're looking for someone that has
their own cleaning business but maybe
it's only them and helper they don't
have the best online presence so they're
not going to have hundreds of five star
reviews on Google they mostly get their
work off of Word of Mouth the reason
we're looking for cleaners like this is
because they probably do really good
work they aren't super busy because
they're not super tech savvy and they
don't know how to do all the marketing
that you're going to be doing when you
have your own business now I want you to
put yourself in the shoes of a house
cleaner for a minute imagine your main
skill is cleaning house you're probably
not the best at doing the sales doing
the marketing doing the accounting
having to follow up with your customers
and make sure you did a good like you're
not doing all that because you just want
to clean houses this is the type of
person that we're looking for someone
whose main skill was cleaning houses and
they don't want to deal with all the
other stuff because that's what we take
care of and the cherry on top of all of
this is we guarantee that they're going
to make at least 25 an hour and
sometimes they're even making 35 40 an
hour which is really good money for a
house cleaner and they're making tips on
top of that so how do you find them well
one you're going to start looking in
places that are free to look if you go
on Google and you just look up house
cleaning near me you're gonna find a
list of cleaners don't call the ones
that have hundreds of reviews find the
cleaners or the cleaning companies that
have maybe like less than 10 reviews you
can also go on any of the directories
that we talked about before you can go
on Yo Google business profile next door
basically anywhere that you can find
cleaners find them and start calling
them that's one of the free ways to find
them another free way to find them is
just go on any kind of local group so
this can be a Facebook group Community
this could be a next door community and
you're just going to ask hey does
anybody know of any good cleaners people
are going to recommend other cleaners to
you that maybe they use or their friend
uses that is going to be 20 30 40 more
cleaners that you can potentially call
and they can work for your company now
if you want to pay to play and not have
to do all the cold calling have the
cleaners actually come to you you can do
this by two ways one do it job posting
on indeed and have people apply the
second one is on housekeeper.com you can
actually post a job that you need done
and then have cleaners calling you
messaging you now the second part is you
need to vet the cleaners because you're
going to have tens or maybe even
hundreds of cleaners talk to you but
they're probably not all the perfect fit
that you need for the business because
you have to remember the 80 20 rule 80
of them are probably going to be dogs
and then 20 are going to be good so how
do you find the 20 we're going to play a
little game here green flag red flag
here's some green flags at least one
year of cleaning experience good
communication reliable transportation
they're okay with doing a background
check and they don't use a broom to
actually sweep the carpet that's a true
story that actually happened here's some
red flags that you want to look out for
the first one you talk to them about
cleaning and they don't really sound
like they know what they're talking
about the second one they have an
attitude with you or just really not the
best personality on the phone the third
one the communication or just
reliability and communicating with you
is really bad for they blame every
everything on everybody else and they're
never taking ownership for it so these
green red flags that you're looking for
are in the interview process so you're
going to want to make sure to call these
people have at least a 15-minute
conversation with them and get to know
them a little bit and see if it's even a
good fit now the last step is you gotta
hire the cleaner so you're going to want
to make sure that you're setting the
best expectations possible and they know
what they're getting themselves into so
what does the pay look like how often
are you paying them what do you expect
from them when they show up to the house
and they actually clean the house and
what is the nature of this relationship
because you are not their employer and
they are not the employee this is a
contractor basis this is you as a
business hiring them as a business so
they need to make sure to bring their
own supplies take ownership of the job
and if something's not done right they
need to go back and fix it as long as
you have all these expectations clear
you're good to hire a cleaner and now
you're ready to start marketing and
getting jobs and making money we're
going to talk about sales and marketing
next but right before you do that
there's one crucial component you need
to take care of and it's your price
amazing and alluding back to what Sergio
said earlier we're going to be paying
our contractors 50 of the job flat rate
50 we're gonna do this by charging
between 50 to 60 dollars an hour the way
you're gonna figure out your pricing is
call eight to ten of your local cleaning
competitors and ask them what their
pricing model is you're going to take
this data from the eight to ten
companies that you talk to and you're
gonna plug it into a spreadsheet and on
the spreadsheet you're gonna go towards
about the higher end of the market
because we want to capture as business
owners the most consumer surplus we
possibly can now it's time to make some
freaking money the way we're gonna do
this is by building a sales and a
marketing process as far as the sales
process goes you're going to want to get
a script dialed in lucky for you I'm not
going to actually teach you how to sell
in this video but what I'm going to do
is give you the exact script and
framework surgeon I've used to close
thousands of cleaning clients all across
the United States at a 50 to 60 percent
closing ratio read through it practice
it read off it your first few calls it's
going to be super super nice necessary
for you to get good at closing because
this is what's going to make it
profitable for you to acquire customers
sales is useless without marketing
because you need to drive leads into
your business this is how you get
customers the way we're going to do this
is a few different ways the first place
you're going to start to advertise on is
called Google local service ads it's
going to look something like this if you
were to look up cleaning services near
me you want to show up at the very top
and the way you're going to do this is
by making a Google local service ads
account it's super simple it's the most
straightforward advertising platform on
the planet we don't want to create
dependency on one single channel for
leads though because what happens when
they have a shutdown or your account
gets banned form and the way we're going
to do that is by launching an organic
strategy this is what we like to call
the grand opening method you're going to
join every single local Facebook group
Buy Sell Groups are great mom groups are
great the local neighborhood groups are
great and what you're going to do is
you're going to start posting content
just like you would say on Twitter or on
Tick Tock treat it the same exact way
because what you'll do is you'll start
to gain trust right the way you're going
to build the trust is by giving valuable
content you can use Chad GPT to come up
with nine cleaning tips to prepare for
spring cleaning and post that in the
group people are gonna love that and
then you can make an ask you can do hey
I'm doing 10 off first time customers
only in XYZ neighborhood and you're
gonna get leads for free this does take
work it's not as easy as paid but you'll
get the leads for free and that boosts
profit in your business so if you take
care of those two things Google local
service ads and the grand opening method
you do that in tandem you're creating
less dependency on your business from
one single source of leads and
increasing the profitability because
you're not only relying on paid ads this
whole setup process will probably take
you two to three weeks if you move quick
it can be a lot faster and when this
happens because we set it up so well the
business is as simple as picking up your
phone selling the job dispatching your
cleaner through booking koala and
collecting your fifty percent and you
repeat this process over and over and
over over again the great thing about
cleaning is buildings get dirty over and
over again and when that happens people
want to book recurring cleans meaning
the lifetime value of your customer is
really really high and your cost to
acquire the customer is really really
low and when it gets to that point and
you get too many phone calls and you're
too busy then you want to hire a virtual
assistant to come in and start taking
the phone calls but that's going to be a
separate video for later because we're
going to give you the whole Playbook on
how to onboard a VA how to hire one how
to train them and how to delegate the
whole business so you can spend as
little as five to six hours a month just
like we did with our window cleaning
business so if you made it through this
whole video I know you clicked this
because you're either feeling
unfulfilled or unhappy about your career
or the amount of money you're making so
if that's you we help every day nine to
fivers start and scale their own remote
house cleaning businesses to 10 to 20K
per month we've got students inside Home
Service Academy that are doing 60 plus
thousand dollars a month while still
working their nine to five if you're
tired of film unhappy or unfulfilled
about your career or the amount of money
you make then click the link down below
so we can at the very least help you
supplement or even replace your income
through a cleaning business a tried and
true proven industry that's not going
anywhere anytime soon yeah what he said
laughs
[Music]
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