Steve Jobs: The Dark Side of a Visionary

Summary

This script recounts the career of Steve Jobs, from his early days at Apple leading the Macintosh project, to his ousting and return that reshaped the company. It explores his visionary leadership, which brought iconic products like the iPod and iPhone to life, while also examining his darker traits such as taking credit for others' work, his volatile personality, and the reality distortion field that pushed teams to achieve the impossible. Despite his flaws, Jobs' legacy endures through Apple's continued innovation and success.

Takeaways

• 💡 Steve Jobs was a visionary leader who played a pivotal role in the personal computer revolution and the creation of iconic products like the Macintosh, iPod, and iPhone.
• 🚀 The Macintosh project, led by Jobs, was a significant milestone that popularized graphical user interfaces and made computers accessible to the masses.
• 📈 Despite his success, Jobs was known for his difficult management style, often missing appointments and not giving credit where it was due.
• 📉 Jobs faced challenges in his early product launches, with the Apple III and Lisa computers failing to achieve market success.
• 🔥 The term 'reality distortion field' was coined to describe Jobs' ability to convince others of his vision and push teams to meet unrealistic deadlines.
• 😔 Jobs' leadership style was polarizing; he categorized employees as either 'geniuses' or 'losers', creating a high-pressure work environment.
• 📱 The iPod and later the iPhone were game-changing products that solidified Apple's position as a market leader in consumer electronics.
• 🌐 The iPhone's multi-touch technology was not an Apple invention but was adapted and popularized by the company, showcasing Jobs' ability to refine existing technologies into successful products.
• 🤝 Jobs was known to take credit for the work of others, including his close collaborator, designer Jonathan Ive.
• 🔍 Personality assessments suggest that Jobs displayed traits of narcissistic personality disorder, which may have contributed to his complex leadership style.
• 🌟 Jobs' legacy is remembered for the transformative impact of his products rather than his controversial personality traits, as Apple continues to innovate and push boundaries.

Q & A

Who was Jeff Raskin and what was his role in the development of the Macintosh?

Jeff Raskin was a man leading a team at Apple working on a personal computer project called the Macintosh. He had a vision for a thousand-dollar personal computer for the masses but found his vision being undermined by Steve Jobs.

What did Jeff Raskin's memo to Apple's president Mike Scott reveal about Steve Jobs?

Jeff Raskin's memo revealed that working with Steve Jobs was difficult due to his poor management style, including missing appointments, attacking new ideas, not giving credit where it was due, and taking credit for others' work.

What was the outcome of Jeff Raskin writing the memo about Steve Jobs?

After writing the memo, Jeff Raskin was removed from his role leading the Macintosh team and eventually left Apple.

What was the significance of the Macintosh computer in the personal computer revolution?

The Macintosh computer was significant because it introduced a user-friendly graphical user interface, making owning a computer approachable and cool for everyday people, not just tech enthusiasts.

What was the term coined by Bud Tribble to describe Steve Jobs's influence on the Macintosh team?

Bud Tribble coined the term 'reality distortion field' to describe Steve Jobs's ability to convince his team to meet impossible deadlines and push them beyond what they thought was possible.

How did Steve Jobs treat the team after the success of the Macintosh launch?

After the success of the Macintosh launch, Steve Jobs showed a lack of empathy by firing 25 members of the Lisa team and offering them no kind words, despite having previously led and believed in the team.

Why was Steve Jobs eventually ousted from Apple?

Steve Jobs was ousted from Apple due to his volatile personality, which caused distress and conflict with many people he worked with, leading the executive team to remove his power and push him out.

What was the state of Apple when Steve Jobs returned to the company?

When Steve Jobs returned to Apple, the company had lost its innovative edge, released a series of unsuccessful products, and was verging on bankruptcy.

What was the impact of the iPod on Apple's business and brand?

The iPod transformed Apple into a dominant player in mobile devices, became a cultural phenomenon, and started a trend where Apple products became statements of personal identity.

What was the most defining feature of the iPhone according to Steve Jobs?

The most defining feature of the iPhone, according to Steve Jobs, was the touch screen, which he claimed Apple invented, although multi-touch technology had been in development for decades.

How did Steve Jobs's personality traits align with the concept of 'dark triad' personalities?

Steve Jobs's personality traits, including grandiosity, need for admiration, and lack of empathy, aligned with the concept of 'dark triad' personalities, specifically narcissistic personality disorder.

Outlines

00:00

💻 The Early Struggles of Apple and Steve Jobs

This paragraph discusses the early days of Apple and the challenges faced by Steve Jobs. Jobs is credited with iconic products like the iPod and iPhone, but his management style was problematic, often treating employees poorly. The narrative mentions the Macintosh project led by Jeff Raskin, who criticized Jobs' management style in a memo to Apple's president. Jobs' behavior included missing appointments, discrediting others' ideas, and taking credit for them. This memo foreshadowed Jobs' future behavior and his eventual ousting from Apple after the Macintosh's launch. The paragraph also touches on Jobs' failed products like the Apple III and the Lisa computer, named after his daughter but denied by him.

05:03

🚀 The Macintosh Revolution and Jobs' Departure

The Macintosh computer revolutionized personal computing with its graphical user interface, making computers accessible to the masses. Despite its success, the team behind it was overworked and burnt out. After the launch, Jobs was put in charge of both the Macintosh and Lisa teams, leading to his firing of 25 Lisa team members. His volatile personality led to conflicts with Apple's CEO John Scully, resulting in his ousting from the company he co-founded. During his 11-year absence, Apple lost its innovative edge, releasing unsuccessful products and nearing bankruptcy, leading to Jobs' return to revive the company.

10:05

🎧 The Rise of the iPod and Apple's Transformation

Steve Jobs' return to Apple marked a significant shift in the company's direction, as he aimed to make it more than just a computer company. He streamlined product lines and laid off a significant portion of the workforce. A key innovation was the iPod, a portable music player that became a cultural phenomenon. Jobs' insistence on simplicity and innovation led to the iPod's distinctive design and market dominance. The product became a status symbol, reflecting the owner's creativity and trendiness. Jobs' leadership style, a mix of fear, focus, and brilliance, drove Apple's success, but his lack of empathy and tendency to take credit for others' work were consistent issues throughout his career.

15:05

📱 The iPhone and the Legacy of Steve Jobs

The iPhone is highlighted as Steve Jobs' most significant achievement, becoming Apple's primary revenue source and transforming the company. Despite claims that Apple invented multi-touch technology, it had been in development for decades. Jobs' tendency to take credit for others' work is criticized, including by his close collaborator, designer Jonathan Ive. Jobs' behavior is analyzed through the lens of narcissistic personality disorder, a pattern of grandiosity, need for admiration, and lack of empathy. His complex personality is acknowledged as instrumental in Apple's success, but his leadership style, involving fear and categorization of staff, is criticized. Jobs' legacy is primarily tied to the products he helped create, such as the Mac, iPod, and iPhone, rather than his controversial personality traits.

Keywords

💡Personal Computer Revolution

The personal computer revolution refers to the period of rapid growth and development in the personal computer industry, which began in the late 1970s and continued through the 1980s. This revolution made computers accessible to the general public, transforming the way people work, learn, and communicate. In the video, the speaker mentions that we are no longer on the verge of this revolution but in the midst of it, highlighting the significant impact of personal computers on society.

💡Macintosh

The Macintosh, often referred to as the Mac, is a series of personal computers designed and marketed by Apple Inc. Introduced in 1984, the Macintosh was one of the first commercially successful personal computers that featured a graphical user interface (GUI) and a mouse, making it more user-friendly than previous computers. The video script mentions the Macintosh as a revolutionary product that changed the way people think about what computers are and what they can do.

💡iPod

The iPod is a series of portable media players designed and marketed by Apple Inc. Introduced in 2001, the iPod transformed the way people listen to music by allowing them to carry thousands of songs in their pocket. The video script highlights the iPod as a revolutionary product that changed everything, setting the stage for Apple to become a dominant player in the mobile device market.

💡iTunes

iTunes is a media player, media library, online radio broadcaster, mobile device management, and the client app for the iTunes Store, developed by Apple Inc. It was announced on January 9, 2001. iTunes is deeply integrated with the iPod, allowing users to manage and sync their music libraries. The video script mentions iTunes in the context of the iPod, indicating the synergy between the two products in revolutionizing the music industry.

💡iPhone

The iPhone is a series of smartphones designed and marketed by Apple Inc. Introduced in 2007, the iPhone revolutionized the mobile phone industry by introducing a multi-touch interface, which eliminated the need for a physical keyboard. The video script describes the iPhone as a revolutionary product that changes everything, integrating the features of a mobile phone, an iPod, and an internet communicator into one device.

💡Reality Distortion Field

The term 'reality distortion field' was coined by a software engineer at Apple to describe Steve Jobs' ability to influence and persuade others to believe in his vision, even if it seemed unrealistic or unattainable. This concept is used in the video to illustrate Jobs' charisma and his ability to inspire and motivate his team to achieve seemingly impossible goals, such as meeting tight deadlines and pushing the boundaries of technology.

💡Narcissistic Personality Disorder

Narcissistic Personality Disorder (NPD) is a mental condition characterized by an inflated sense of self-importance, a deep need for excessive attention and admiration, troubled relationships, and a lack of empathy for others. In the video, it is suggested that Steve Jobs exhibited traits of NPD, such as taking credit for others' work, humiliating others, and believing that the rules did not apply to him. This diagnosis provides a lens through which to understand Jobs' complex behavior and leadership style.

💡Innovation

Innovation refers to the process of introducing new ideas, devices, or methods. In the context of the video, innovation is central to Apple's identity and success. The video discusses how Apple, under Steve Jobs' leadership, consistently pushed the boundaries of technology with innovative products like the Macintosh, iPod, and iPhone, which transformed their respective industries.

💡Graphical User Interface (GUI)

A graphical user interface (GUI) is a type of user interface that allows users to interact with electronic devices through graphical icons and visual indicators, as opposed to text-based interfaces. The video highlights the Macintosh's introduction of the GUI as a significant innovation that made computers more accessible and user-friendly, contributing to the personal computer revolution.

💡Multi-Touch Technology

Multi-touch technology refers to the ability of a touch-sensitive screen to recognize multiple points of contact simultaneously, allowing for more complex and intuitive user interactions. The video script mentions that the iPhone's multi-touch screen was a game-changer in the mobile phone industry, although it clarifies that Apple did not invent multi-touch technology but rather perfected and popularized it with the iPhone.

💡Product Line Slashing

Product line slashing refers to the strategic decision to reduce the number of products a company offers, often to focus on a smaller set of more profitable or innovative products. In the video, it is mentioned that Steve Jobs returned to Apple and slashed product lines, such as discontinuing the Newton, to streamline the company's offerings and refocus on innovation, which eventually led to the development of successful products like the iPod and iPhone.

Highlights

Steve Jobs is regarded as an icon in the tech industry.

Jobs was known for not treating his employees well.

The iPod and iTunes were revolutionary products that changed the music industry.

Jeff Raskin had a vision for a personal computer for the masses, but his vision was being destroyed by Jobs.

Raskin's memo to Apple's president detailed Jobs' poor management skills.

Jobs often took credit for others' ideas and work.

Steve Jobs was removed from his role leading the Macintosh team and later left Apple.

The Macintosh project was a significant milestone in personal computing.

The Macintosh team was pushed to meet impossible deadlines by Jobs.

The Macintosh was a hit and popularized the graphical user interface.

Jobs was put in charge of both the Macintosh and Lisa teams post-Macintosh launch.

Jobs fired 25 of the Lisa team, showing a lack of empathy.

Steve Jobs was ousted from Apple, the company he helped found.

During Jobs' absence, Apple lost its innovative edge and struggled.

Jobs returned to Apple with a plan to revitalize the company.

The iPod was a cultural phenomenon and a significant success for Apple.

Steve Jobs had a polarizing management style, categorizing employees as 'gods' or not.

The iPhone was a major success and became Apple's most important product.

Steve Jobs was known for his reality distortion field, convincing others of his vision.

Dr. Delroy Paulhus suggests that Jobs exhibited traits of narcissistic personality disorder.

Jobs' leadership style was a mix of fear, focus, and brilliance.

Despite his personality flaws, Jobs' vision for Apple was correct and continues to influence the company.

Transcripts

jobs from Apple computer we're very glad

to be here tonight we're no longer on

the verge of the personal computer

Revolution we're right in the midst of

it thank you I'm glad you had a chance

to see MacIntosh and he was like gen

generally regarded as an it's

not turning on here

it's called iPod with something we call

iTunes he thinks that Steve Jobs came

along became an icon but the sad part of

that narrative was he did not treat his

employees well every once in a while a

revolutionary product comes along

that changes everything and are people

willing to tell you you're wrong

that's calling it

iPhone

[Applause]

[Music]

in 1981 a small team at Apple was

working on a quirky personal computer

project called the Macintosh this team

is being led by a man called Jeff

rayskin reskin had the vision for a

thousand dollar personal computer for

the masses but had realized that his

vision was being destroyed by someone

without his approval

out of frustration he wrote a memo to

Apple president Mike Scott it read

working for with Steve Jobs he is a

dreadful manager I have always liked

Steve but I have found it impossible to

work for him jobs regularly misses

appointments this is so well known as to

be almost a running joke the ex without

thinking and with bad judgment

he does not give credit where do very

often when told of a new idea he will

immediately attack it and say that it is

worthless or even stupid and tell you

that it was a waste of time to work on

it this alone is bad management but if

the idea is a good one he will soon be

telling people about it as though it was

his own

shortly after writing this memo Jeff Ray

skin would be removed from his role

leading the Macintosh team and leave

Apple Fading Into Obscurity Steve Jobs

would step up and take over the

Macintosh project and the memo would

almost be forgotten from history but

eerily it identified these dark

behavioral patterns that would follow

jobs throughout his entire career prior

to the Macintosh jobs had several

attempts at building out Apple's product

line with the Apple 2E and then the

Apple III which was a computer design

for the business Market but

unfortunately it was riddle rid errors

and never took off then another computer

with a fairly strange name

there's a computer

called Lisa and everybody wondered

who the computer was named after

you know what coincidence is Lisa

like if you met someone

you made a new friend and her name was

Lisa too that would be a coincidence

Lisa stands for local Integrated Systems

architecture

l-i-s-a

it's coincidence

to make matters even worse jobs would

deny that Lisa was actually his child

even though he had been in a

relationship with her mother chrisanne

Brennan

when we were 17 and I was his first love

and I'm the mother of his first child

and my only child we knew loved and

admired each other and when things got

difficult

between us as Apple took off I witnessed

his incremental changes from sweet

Mystic poets super bright goofy guy into

a ruthless stunningly successful

business tycoon Steve is so hugely

successful and yet he traded so many

people so badly

how much of an do you have to be

to be successful what is the moral of

the story here it was around this time

that a software engineer called Bud

Tribble who was working on the Mac

developed a term which would Encompass

much of Steve Jobs's Strange Behaviors

he called it the reality Distortion

field and he had to explain to me well

it's Steve and he told me that Steve had

a reality Distortion field and Steve

could convince anybody of anything so

um Steve did not accept a reasonable

schedule at Apple working on the Mac he

was able to convince the team to meet

impossible deadlines and push them past

the point which they thought was

possible

he's a maniac he's a maniacal genius his

job is to stir up everything he's a

muckraker in the classic sense of the

word he will not leave anything alone he

will not allow

inadequacy or compromise to exist the

spot jobs this unconventional methods

the Mac was a hit

introducing Macintosh it does all the

things you'd expect a personal computer

to do

it does a lot of things you wouldn't

expect a personal computer to do and it

does some things no other computer has

ever done before

this wasn't the first ever personal

computer but this was the one that

changed the way we think about what

computers are and what they can do

welcome to Macintosh this 1984 Mac

really did change everything it's what

made graphical user interface popular

the Macintosh mean owning a computer

approachable and cool everyday people

not just Tech nodes could Envision

themselves using the Mac after it's

released to the public in 1984 the

Macintosh quickly became the new

flagship product for Apple but the

Macintosh team had been pushed too hard

and they were burnt out lost my wife in

that process I lost my children in that

process I

I lost the whole the whole structure of

my life was just changed Forever by

going and working on the Mac

coming off the success of the Macintosh

launch jobs was put in charge of both

the Macintosh and the Lisa team and in a

Showcase of callousness he fired 25 of

the Lisa teen and he offered them no

kind words telling them that they had

failed and they were B players this was

a team that Steve Jobs had led many

years before and really believed in so

much so that he named this very computer

after his daughter but as Jeff Ray skin

had highlighted in that dark memo jobs

was prone to acting without thinking

particularly when it came to the

feelings of others around him history

has a strange way of playing out and in

an interesting twist of fate Steve Jobs

would actually be ousted from Apple the

company that he helped founded 12 months

later

foreign

ly tonight we focus on an Apple Apple

the computer not the fruit the once

high-flying computer industry is having

its troubles Nationwide sales of the

Macintosh and the Apple II have been

slow since the first of the year despite

a small upturn in February many dealers

are stuck with big inventories both in

the warehouse and on their shelves under

forecast Max sales put more stress on

jobs and he became more and more

volatile and started to clash with then

CEO John Scully Steven Jobs sometimes

prickly attitude with both the business

establishment and the Press doesn't help

jobs likes to deal with both on his own

terms and on his own time

catch me later

this young Steve Jobs had so much

Visionary potential but his personality

was mean and volatile and he clashed and

caused distress with so many people that

worked with him the executive team just

didn't know what to do with him so they

removed all power and just decided the

best course of action would be to push

him out Steve would spend the next 11

years away from Apple honing his skills

as a CEO and a leader and on his return

he would embark on potentially the

greatest company turnaround in history

during the 11-year period without Steve

Jobs Apple lost its way from the way I

see it I mean Apple was a company that

was based on Innovation when I left

Apple 10 years ago

we we were 10 years ahead of anybody

else it took Microsoft 10 years to copy

Windows the problem was is that that

Apple Stood Still

even though it invested cumulatively

billions in r d the output has not been

there and people have caught up with it

and its differentiation has has eroded

they released a series of dud products

like the Newton

beat up Martin

well the power book 5300 which was

plagued with issues even occasionally

Catching Fire and needed to be recalled

Apple was desperate verging on

bankruptcy Bill Gates had to give him a

loan

right Michael Dell at the time was

saying shut down the company and give

the money back to the shareholders

so this is not the company that you know

that people oh my God the iPhone came

out it's a very different level of

confidence and financial

situation that the company was in so

desperate that they were willing to take

a chance on a man that they had ousted

11 years before jobs wanted to make

apple bigger than just a computer

company and to get there he would need

only the best people one of his first

orders of business was to slash product

lines like the Newton and in essence

made one third of the company redundant

about 4 000 employees reorganizing some

things a little bit differently

combining things in a few different ways

and in some cases When the Music Stops

there'll be some people that don't have

a chair jobs was never one to shy away

from firing people and throughout his

career many people have commented on his

lack of empathy in this department in

fact he had quite a confronting and

binary way of viewing people they would

fit into one of two buckets or

gods

it was difficult working under Steve

because there was a great polarity

between gods and if if you

were a god you were up on a pedestal and

could do no wrong those of us who were

considered to be Gods as I was knew that

we were actually mortal and made bad

engineering decisions and farted like

any person so we were always afraid that

we would get knocked off our pedestal

the ones that were who were

brilliant Engineers working very hard

felter was no way they could get

appreciated and Rise Above their status

Apple law states that employees at this

time were scared to use the elevators in

the building for fear of meeting Steve

in there and ultimately getting fired as

he decided they were not up to his high

standards on his return He Led Apple

with a cocktail of equal parts fear

focus and Brilliance one of the most

inspired moves he made was to have a

small team start working on a project

for a portable music player Once Upon a

Time Apple was just a computer company

and then came this the iPod before the

iPod there really wasn't an easy way to

take a lot of music with you on the go

it really set the stage for Apple to be

the dominant player when it comes to

mobile devices throughout his life Steve

considered himself as an enlightened

being someone that was truly special and

he believed that he was really destined

to make a big splash on the world it may

have been this confidence in himself

that allowed him to gamble the whole

company on a portable music player

iMac iBook iPod but with big risk comes

big reward the iPod was easily the best

music player on the market it wasn't

even close it was so beautiful and well

designed using a mechanical scroll wheel

nothing like this had ever been built

before so it wasn't long before it

became a cultural phenomenon

one of the most genius design moves at

the time was to make the headphones

white which were the opposite of all the

other black and gray headphones that

were out there this became the signature

look for the iPod an apple leaned hard

into it for their marketing it was at

this point that Apple started to do

something that very few other brands

have been able to do their products

started to transcend the hardware and

the software and they became statements

of your identity owning an iPod said a

lot about you as a person it signaled to

the outside world that you were creative

and cool and that you had your finger on

the pulse and apple became more than a

company it became a movement and all of

this was architected by Steve Jobs the

iPod would live on for six Generations

so half a billion units and it would

fund the development of the most

important product jobs would ever work

on

in 2007 Steve Jobs would unveil Apple's

latest and most impressive creation

every once in a while

a revolutionary product comes along

that changes everything

and an internet communicator

an iPod

getting it

these are not

three separate devices

this is one device today apple is going

to reinvent the phone safe to say the

single most defining feature of the

iPhone is the touch screen in 2007 the

biggest foam manufacturing the market

was Blackberry who actually used a

physical keyboard jobs is always a

stickler for Simplicity so The Story

Goes that Apple invented the multi-touch

touch screen and we have invented a new

technology

which is phenomenal claim that jobs

makes that Apple invented the

multi-touch is just simply not true

multi-touch had been developing for

decades in many different iterations I'm

really really excited to be here today

because I'm about to show you some stuff

that's just ready to come out of the lab

literally and

I'm really glad that you guys are going

to be amongst the first to be able to

see it in person because I really really

think this is going to change really

change the way we interact with machines

from this point on this thing allows you

to have multiple points at the same time

they can use both my hands I can use

cording options I can just go right up

and use all 10 fingers if I wanted to go

like that multi-touch sensing isn't

anything isn't completely new I mean

people like buildbox and have been

playing around with in the 80s I think

who had teams of people working on this

problem was aware of what was happening

in the industry at that time this Ted

presentation was only minutes away from

Apple HQ in California and it gets worse

there are actually other accounts of

Steve Jobs taking credit for other

people's work even people working with

him inside Apple the most disturbing and

notable comes from Johnny Ive I was the

chief design officer at Apple and worked

there from 1992 to 2019. he's

responsible for leading the design team

that made some of the most iconic Apple

products the iMac G3 the iPod the iPhone

the iPad Johnny Ive did it all and Steve

Jobs loved Johnny Ive he was on the god

side of the equation at Apple in a

biography of Steve Jobs written by

Walter Isaacs and Johnny I was candid

about the pain he felt when Steve Jobs

took credit for his work

he will go through a process of looking

at my ideas and say that's no good

that's not very good I like that one and

later I would be sitting in the audience

and he will be talking about it as if it

was his idea I pay maniacal attention to

where idea comes from and I even keep

notebooks filled with my ideas so it

hurts when he takes credit for one of my

designs

again that memo comes into play where

race can said jobs would take credit for

other people's work it was something

that happened in the early 80s and

continued to happen throughout his whole

career regardless of who stole whose

work the iPhone was a major success it

would become Apple's most important

product the iPhone now is about 60

percent of Apple's Revenue so this has

been a transformative product at the

core and jobs would become the face of

it just like how he was the face of the

iPod and the Mac before history is

written by the Victor but looking back

there is an explanation that can help us

understand what was going on in the mind

of Steve Jobs all these years

Dr Delroy palhas is a well-respected

personality psychologist who works at

the University of British Columbia he

has dedicated his life to understanding

what he calls dark Personalities in 2002

Powerhouse created his Flagship work the

dark tri-hat the Triad is a theory of

dark personalities consisting of

psychopathy machiavellianism and

narcissism Dr Powerhouse believes that

Steve Jobs's bad behavior fits perfectly

with the traits of someone that has

narcissistic personality disorder

wrote a paper on Steve Jobs for example

some time ago

it helps to be a genius of course but if

you're a full narcissist who believes

you have the right idea and the entire

world is wrong about it

everyone disagreed with them

and he was right well in fact he was

fired by his own company

after having proved himself to be a

genius and changing the world in so many

ways

his own company said he was too

obnoxious

so they let them go

eventually the company kind of faded out

they had to bring them back but right

how can how can you be so super

successful and fired by your own team uh

classic case narcissistic personality

disorder is defined as a pattern of

grandiosity Need for admiration and lack

of empathy beginning in early childhood

and categorized by five or more of the

following traits

in a scientific paper titled

transformational leader or narcissist

researchers Charles A O'Reilly and

Jennifer a Chapman built on the work of

Powerhouse and they explored how many

transformational leaders including Steve

Jobs showed strong signs of narcissistic

personality disorder in the paper they

state that Steve Jobs is often cited as

a prototypical transformational leader

but in his biography Walter Isaacson

described how jobs humiliated others was

impulsive took credit for others work

lied the reality Distortion field and

believed that the rules did not apply to

him even routinely parking in

handicapped spots jobs girlfriend after

reading about the narcissistic

personality disorder decided that the

criteria applied perfectly to him it's

clear that Steve Jobs was a complicated

man in my humble opinion Apple wouldn't

be the company they are today without

Steve Jobs taking over and leading them

from 1997 to 2011. I believe leave in

order to build a great company you need

to have a strong vision and people need

to be pushed outside of their comfort

zone two things that jobs was definitely

fantastic at doing but I also disagree

with many of the ways that he treated

people I believe leading with fear is

wrong I believe categorizing your staff

into labels like is wrong I

also think obviously taking credit for

others work like he did with Johnny Ive

is bad ultimately though his vision that

he had for Apple was correct and it

continues to live on more than a decade

after his death apple is still pushing

boundaries and not scared to take risks

by building new products that will shape

our future and whether it's good or bad

many people won't remember jobs for his

personality specifically the bad traits

about his personality they'll remember

him because of the products he helped to

give birth to the Mac the iPod and the

iPhone