What I Actually Do as a Digital Marketer in 2024 | Tugas Digital Marketing Apa Saja?

Summary

The video script offers a comprehensive breakdown of digital marketing, explaining its significance in today's booming market. It outlines the essential skills needed to excel in this field and details the general framework of digital marketing, which includes defining target audiences and campaign objectives, implementing various marketing strategies across different channels, analyzing performance data, and optimizing strategies for better results. The script uses the example of an educational app, Inspigo, to illustrate these steps, highlighting the importance of a well-planned and data-driven approach in digital marketing.

Takeaways

• 💻 Digital marketing involves promoting products or services through online channels, moving away from traditional methods like billboards and brochures.
• 🎯 The first step in digital marketing is defining the target audience and setting clear campaign objectives.
• 🛠 Implementation involves choosing the right marketing channels based on the target audience and campaign goals, including social media, paid ads, email marketing, and more.
• 🤝 Digital marketing roles often collaborate closely, such as social media specialists creating content and performance marketers handling ads.
• 📊 One of the key differences between digital and traditional marketing is the ability to analyze campaign performance using data like user behavior and engagement metrics.
• 🔍 Analyzing performance helps marketers understand which channels and strategies are most effective, such as whether influencer endorsements or paid ads drive more users.
• 🚀 Optimization is an ongoing process, adjusting strategies based on performance data to improve results—like changing content types, posting times, or increasing ad budgets.
• 🎙 The case study of Inspigo, a self-development podcast app, illustrates the digital marketing framework in action, targeting millennials and boosting app downloads through various channels.
• 📈 Inspigo analyzes user behavior through app data and social media metrics to determine the most effective content, posting times, and engagement strategies.
• 🔄 Continuous optimization is crucial, requiring marketers to consistently adapt their strategies to audience preferences and trends, ensuring campaigns stay relevant and effective.

Q & A

What is digital marketing according to the video?

Digital marketing refers to the promotion of goods or services through the internet, using various online channels like social media, ads, search engines, and influencer endorsements instead of traditional methods like brochures and billboards.

What are the main responsibilities of a digital marketer as explained in the video?

A digital marketer's main responsibilities include defining the target audience and campaign goals, implementing marketing strategies through appropriate channels, analyzing the performance of campaigns, and optimizing strategies based on data.

How does the video differentiate between traditional marketing and digital marketing?

Traditional marketing does not provide measurable data on how well a campaign performs (e.g., you can’t track how people respond to brochures), while digital marketing allows tracking key metrics such as time spent on content, click-through rates, and user behavior.

What is the importance of defining the target audience in digital marketing?

Defining the target audience helps marketers understand who is likely to use their product, what their demographics are, their shopping habits, and what kind of content they prefer. This understanding allows marketers to choose the right channels and create content that appeals to the audience.

Why is it essential to establish clear campaign goals in digital marketing?

Establishing clear campaign goals helps marketers stay focused on what they want to achieve, whether it's product sales, newsletter subscriptions, or brand awareness. It also allows for better measurement of success at the end of the campaign.

What are some common digital marketing channels mentioned in the video?

Some common digital marketing channels include paid advertising, content marketing, email marketing, social media marketing, WhatsApp marketing, podcast marketing, and affiliate marketing.

What role does collaboration play in a digital marketing team?

Collaboration is crucial in digital marketing because different specialists (social media, content, performance, etc.) must work together to ensure that their efforts align with the overall campaign goals and timeline. For instance, content needs to be ready before launching ads or influencer campaigns.

Why is the analysis phase often overlooked, but why is it important?

The analysis phase is often overlooked because it can be seen as time-consuming or secondary to the execution phase. However, it is crucial because it provides data on campaign performance, helping marketers identify which strategies are effective and which need improvement.

How does the optimization phase work in digital marketing?

The optimization phase involves adjusting strategies based on the analysis of performance data. This could include changing content, reallocating budgets, targeting different influencers, or modifying ad placements to improve effectiveness and results.

How was the digital marketing framework applied to the Inspigo example in the video?

Inspigo, a podcast app, defined its target audience as busy millennials interested in self-development. Their campaign goal was to increase app downloads and podcast listeners. They used a landing page and social media to implement the campaign, analyzed user behavior and engagement, and optimized their approach by adjusting posting times, content, and email strategies.

Outlines

00:00

🌐 Understanding Digital Marketing

This paragraph introduces the concept of digital marketing as a booming job field where individuals create content to market products or services via the internet instead of traditional methods like brochures or billboards. It explains that digital marketing involves various strategies such as social media advertising, search engine ads, and influencer endorsements. The paragraph also touches on the different roles within a marketing team, ranging from social media specialists to content and performance marketers, emphasizing the broad scope of work involved in digital marketing. The speaker outlines the general framework of digital marketing, which includes defining target audiences and campaign goals, implementing marketing activities across various channels, and the importance of analyzing performance to optimize strategies.

05:02

📈 Digital Marketing Framework: Analyze and Optimize

Paragraph 2 delves deeper into the digital marketing framework by focusing on the analyze and optimize stages. It stresses the significance of analyzing campaign performance to differentiate digital marketing from traditional methods, allowing for precise measurement of promotional effectiveness. The paragraph uses the example of an educational app called Inspigo to illustrate the framework's application. It discusses defining target audiences interested in personal or professional development, implementing strategies with a focus on increasing app downloads and user engagement through various channels like social media, content marketing, and email campaigns. The analyze phase involves tracking user behavior and campaign performance, while the optimize phase suggests continuous improvement of strategies based on data analysis, such as adjusting content types, budgets, or influencer partnerships to enhance effectiveness.

Keywords

💡Digital marketing

Digital marketing refers to the use of digital channels, such as social media, search engines, and websites, to promote products or services. In the video, digital marketing is the central theme, with the speaker discussing the various aspects and strategies involved in this field. It's highlighted as a booming job sector, indicating its importance and growth in the current market.

💡Content marketing

Content marketing is a strategy where brands create and distribute valuable, relevant, and consistent content to attract and engage a clearly defined audience with the objective of driving profitable customer action. In the script, content marketing is mentioned as one of the many channels digital marketers can use to promote products or services, such as writing blogs that align with SEO standards.

💡Influencer marketing

Influencer marketing is a type of marketing that focuses on using key leaders to drive the brand's message to the larger market. In the video script, the speaker talks about endorsing influencers as a potential strategy for digital marketing campaigns, suggesting that partnering with influencers can help increase brand awareness and drive user engagement.

💡Target audience

The target audience consists of the specific group of people a company aims to attract and convert into customers. The script emphasizes the importance of defining the target audience in digital marketing, as it helps in tailoring marketing strategies and content to meet their specific needs and preferences, such as understanding their demographics and buying behavior.

💡Campaign objectives

Campaign objectives are the specific goals a company sets out to achieve with a particular marketing campaign. The video script mentions that determining campaign objectives early on helps in focusing efforts and measuring the success of a marketing campaign, such as aiming to increase product sales or newsletter subscriptions.

💡Marketing channels

Marketing channels are the various platforms or avenues through which a company can reach its target audience. The script lists several digital marketing channels, including paid advertising, email marketing, and social media marketing, and explains how selecting the right channels is crucial for effectively reaching the target audience.

💡Performance marketing

Performance marketing is a results-oriented marketing strategy where the success of a campaign is based on measurable results. In the video, performance marketing specialists are mentioned as those who manage and optimize ads, ensuring that the marketing efforts are aligned with the set objectives and are cost-effective.

💡Analytics

Analytics in digital marketing refers to the analysis of data to understand the performance of marketing campaigns and to make data-driven decisions. The script highlights the importance of the 'analyze' step in the digital marketing framework, where the performance of various marketing efforts is tracked and measured to determine their effectiveness.

💡Optimization

Optimization in the context of digital marketing involves adjusting and improving marketing strategies based on data analysis to achieve better results. The video script discusses the 'optimize' step as a continuous process where marketers make changes to content, budget allocation, or influencer partnerships to enhance the effectiveness of their campaigns.

💡Landing page

A landing page is a standalone web page, designed specifically for marketing or advertising purposes. It is mentioned in the script as a tool used by the example company 'Inspigo' to attract users to download their app, featuring compelling copywriting and a clear call to action.

💡Call to action (CTA)

A call to action (CTA) is a prompt designed to encourage users to take a specific action, such as making a purchase or signing up for a newsletter. The script uses CTAs as a recurring element in various marketing strategies, like directing users to download an app or listen to a podcast, demonstrating their role in guiding user behavior.

Highlights

Digital marketing is a booming job with many people creating content.

There is still a lot of demand for understanding digital marketing.

Digital marketing involves promoting products or services through the internet.

Traditional methods like distributing brochures or billboards are replaced by online promotion.

There are many ways to promote, including social media, ads, and influencer endorsements.

A large company might have a big marketing team, while a small company might have one person handling everything.

The scope of work for a digital marketer is quite broad.

The general framework of digital marketing involves defining, implementing, analyzing, and optimizing.

Defining involves determining the target audience and the campaign's objectives.

Understanding the demographics and preferences of the target audience is crucial.

The objectives could be to make the audience buy a product, subscribe to a newsletter, or just increase brand awareness.

Implementing is the exciting part where marketing activities are carried out across various channels.

Different specialists work together to ensure all efforts align with the campaign's goals.

Analyzing is often overlooked but is crucial to differentiate between traditional and digital marketing.

In digital marketing, you can track the performance of promotions, unlike traditional methods.

Optimizing is the final step where strategies are adjusted based on analyzed data.

An example of applying the digital marketing framework is the educational app Inspigo.

Inspigo's target audience might be individuals interested in personal or professional development.

The campaign's goal could be to increase app downloads and podcast listeners.

Inspigo uses a landing page designed to attract people to download its app.

They post various types of content on Instagram to drive downloads and listeners.

Content marketing involves writing informative blogs with calls to action directing users to listen to the podcast.

Analyzing involves tracking user behavior and engagement to understand what works best.

Optimization could involve changing posting times, copywriting, or content types to improve engagement.

The process of optimization is endless and requires continuous monitoring and adaptation.

Transcripts

Digital marketing pekerjaan yang sangat

Booming Udah banyak banget orang bikin

konten t marketingudah banyak banget in

my life tentang Digital marketing tapi

masih banyak banget orang yang nanya ke

aku senya Ngapain jadi pada video kali

ini aku mau Break Down sebenarnya

seorang marketing itu ngapain aja

skillsk Apa sih yang diperlukan untuk

menjadi seorang Mark

[Musik]

yangai namanyaal marketing itu berarti

kita marketing tapi digital jadi kita

memasarkan sebuah barang atau jasa lewat

internet Enggak lagi bagi-bagi brosur

Enggak lagi pasang Billboard yang besar

di jalan tol tapi kita melakukan promosi

lewat layar kaca Gimana cara

promosiinnya ada banyak banget cara yang

bisa dilakukan bisa lewat sosmat bisa

juga masang Ads di sosmat ataupun search

engine seperti Google bisa juga endorse

influencer dan masih banyak Cara

lainnya nah misalnya kalau perusahaan

kalian besar dan banyak budgetnya

mungkin tim Z marketing bisa consist of

banyak banget personilnya tapi kalau

misalnya perusahaannya kecil atau masih

startup mungkin seorang G marketer lah

yang akan handle semuanya seperti

luangan kerja yang aku temuin di

Linkedin ini cakupan pekerjaannya cukup

luas ya bagi seorang digital marketer

kebayang ya bisa sedivers Apa pekerjaan

seorang Digital marketing itu Oke jadi

sampai sini kita tarik balik lagi Jadi

sebenarnya seorang Digital marketing itu

ngapain Nah jadi untuk menjelaskan

kerjaan Digital marketing kita akan

breakd Tapi sebelum itu disclaimer dulu

karena Dimar itu luas banget banyak

banget strategi yang bisa kita lakuin

bisa highly customizable dan adaptable

sesuai dengan industri perusahaannya

tapi general Framework dari visa

marketing itu bisa seperti ini define

implement analyze and optimize langkah

pertama di define itu kita harus

menentuin dulu beberapa hal yaitu yang

pertama target audiens kita dan yang

kedua tujuan dari campaign kita target

audiens kita inilah yang kemungkinan

besar akan menggunakan produk kita jadi

kita harus paham dulu nih demografis

mereka itu seperti apa cara mereka

belanja itu gimana mana Dan

konten-konten seperti apa sih yang

mereka suka memahami semua ini tuh akan

membantu kita untuk bisa menentuin

channel marketing yang tepat dan juga

nentuin Gimana cara kita bisa nyampein

kontennya sehingga audiens kita itu suka

next yang kedua Kita juga harus tentuin

tujuan campaign kita jadi pada akhirnya

kita mau target audiens kita ini ngapain

sih Apakah misalnya kita mau mereka beli

produk kita atau misalnya mau mereka

subscribe ke newsletter atau kita cuma

mau supaya nama produk kita itu dikenal

aja gitu di masyarakat luas Nah dengan

kita nentuin tujuan campaign kita dari

awal kita kita bisa lebih fokus terhadap

tujuan kita kenapa kita ngelakuin

marketing campaign ini dan kita juga

bisa mengukur keberhasilan campaign kita

pada di akhir dengan lebih baik yang

kedua dalam Framework kita ini ada

implement jadi implement ini bagian yang

paling seru ya Di mana kita akan

melakukan kegiatan marketing di berbagai

channel jadi sesuai dengan target

audiens kita dan tujuan campaign di awal

sekarang kita nentuin nih channel

Marketing apa yang mau kita pakai banyak

banget ya channel digit marketing ada

paid Advertising content marketing email

marketing social media marketing ada

juga juga WhatsApp marketing podcast

marketing affiliate marketing dan

listnya goes on dan setelah kita tentuin

barulah rle-rle digital marketer yang

tadi sudahah sebutin di atas mulai

beraksi si social media specialist mulai

buat konten di platform sosmet lalu si

content marketing specialist ini Mulai

nulis blog yang sesuai dengan standar

Seo lalu siql marketing specialist juga

udah mulai ngontek-ngonkin influencer

dan ngajak kerja sama ada juga PL

marketing specialist yang udah

nyusun-nyusun budget untuk naruh Ads di

salesmate ataupun di search engine dan

lain sebagainya nah ketika persiapan

campaign ataupun ketika campaignnya

berlangsung semua role ini biasanya tuh

akan kerjaasama bareng misalnya Si

performance marketing specialist ketika

influencernya mau ng-post konten

pastinya kan tanggalnya akan disesuaikan

dengan konten kalendernya si social

media specialist contoh lainnya si

performance marketing specialist muem

masang Ads kan ya Dia kan butuh konten

visual Nah itu kan harus dibantu oleh

tim cososmet jadi Day todayitasnya Emang

tim marketing ini kerja sama dengan

lumayan erat supaya memastikan setiap

effort yang dilakukan oleh setiap role

ini emang sudahah align dengan tujuan

akhir yang sudah ditetapkan next kita

masuk ke tahap ketiga yaitu analyze

tahap inilah yang mungkin lebih sering

diabaikan sama orang-orang tapi

sebenarnya penting banget karena inilah

yang membedakan Traditional marketing

dan Digital marketing di tradisal

marketing ketika kita ngelakuin promosi

kita tuh enggak bisa tahu hasil

promosinya itu performanya gimana

Misalnya ketika kita bagi-bagi brosur

kita enggak bisa baca behavior orang

ketika mereka terima brosur itu misalnya

Apakah mereka baca apa mereka buang

berapa lama sih mereka baca browur itu

tapi di Des marketing kita bisa tahu tuh

performa-performa itu gimana Misalnya

ketika kita nulis artikel di blog kita

bisa kelihatan average time spend orang

baca artikel itu tuh berapa lama atau

misalnya ketika kita kirim email ke user

kita bisa tahu berapa banyak orang yang

Open Berapa banyak orang yang buka

linknya itu matriks-matriksnya bisa

ditrack setelah kita melakukan berbagai

promosi di berbagai Channels dan kita

dapat hasil performanya kita bisa tahu

nih channel Marketing apa sih yang

ternyata paling efektif buat kita kita

Apakah dengan kita naruh Ads atau Apakah

dengan kita endorse influencer sih yang

lebih banyak bawa user ke platform kita

terakhir dalam framework-nya adalah

optimize Nah jadi setelah kita analisa

performanya kan enggak mungkin ya kita

engak ngapa-ngapain jadi di Langkah

terakhir ini kita akan nyesuai lagi

strategi dierint kita berdasarkan

data-data yang kita sudah analisa tadi

misalnya kita harus ganti tipe konten

yang kita buat biar lebih menarik atau

misalnya kita harus nambahin budget ad

supaya lebih efektif ataupun kita nyari

influencer yang beda nish gitu Jadi ada

banyak B cara ya untuk kita nyesuain

strategi kita untuk ke hasil yang lebih

efektif biar enak kita langsung aja

pakai

contohnya Ada satu aplikasi edukasi

namanya inspigo inspigo adalah aplikasi

podcast pengembangan diri kalau kita

pakai Framework Digital marketing tadi

pertama untuk define target audiens

stigo mungkin adalah menial samaai janj

yang mungkin tertarik dengan hal-hal

tentang personal development atau

professional development mungkin mereka

enggak gitu punya banyak waktu untuk

belajar hal-hal baru jadi podcast ini

bisa menjadi jadi sumber ilmu buat

mereka yang lagi commuting atau mungkin

lagi melakukan hal-hal lain lalu untuk

tujuan campaign inspigo mungkin adalah

untuk let's say meningkatkan jumlah

download aplikasi dan jumlah orang yang

dengerin podcast-nya kedua pada fase

implement inspigo Punya website landing

page yang didesain buat menarik orang

untuk download aplikasinya di sini kita

lihat ada copywriting menarik tertuju

buat orang-orang yang enggak punya

banyak waktu dan ada call to action yang

mengarahkan mereka untuk download

aplikasinya di Play Store maupun App

Store kedua pada fase implement inspigo

punya sosial media Instagram di mana

mereka ngpost berbagai tipe konten ada

yang buat hiburan skill development

sampai ngejelasin specific industry

knowledge namun seperti tujuan campaign

yang sudah dijelasin tadi yaitu untuk

ningkatin downloads dan user inspigo

punya konten informatif yang punya call

to action yang mengarahkan audience

untuk dengerin podcast-nya sama halnya

dengan content marketing inspigo nulis

blog di medium dan memberikan wawasan

dan ilmu yang bermanfaat bagi pembacanya

yang mana diakhiri dengan call to action

yang mengarahkan user untuk dengerin

podcastnya ketiga pada fase analyze

inspigo ini lewat backend aplikasinya

pasti bisa ng-etrack user behavior atau

seberapa aktif sih user-user ini

menggunakan aplikasi inspigo misalnya

mereka bisa ngetrack episode mana yang

paling banyak didengar atau kapan waktu

teramai orang-orang dengerin podcast

atau misalnya orang rata-rata span

berapa lama sih di platform inspigo lalu

lewat Instagram analytics mereka juga

bisa tahu nih tipe-tipe posting seperti

apa sih yang membawa paling banyak likes

atau followers Kapan sih jam Posting

yang paling baik dan berapa banyak sih

orang-orang yang ngeklik Link yang ada

di story-nya dan kalau misal dibanding

dengan tiktok platform Mana nih yang

lebih efektif untuk narik user untuk

download aplikasinya terus misalnya

lewat email-email yang sudah dikirim

sebenarnya efektif enggak sih buat

ningkatin user engagement alias ngajakin

orang untuk balik ke podcast inspigo dan

dengerin episode-episodenya keempat dan

yang terakhir yaitu kita optimize untuk

sosmap misalnya dari hasil analisa tadi

Apa sih yang bisa kita improve misalnya

kita ganti waktu postingnya atau

misalnya copyriting-nya kita ganti jadi

lebih menarik atau misalnya kontennya

sendiri harus lebih engaging lebih

daging atau misalnya lebih sesuai dengan

tren Yang ada sekarang dan misalnya

untuk email ternyata kirim-kirim

kata-kata ajakan tuh ggak cukup atauakah

baiknya kita bisa kirim kode diskon atau

misalnya kita kirim rekomendasi podcast

mingguan gitu yang bisa menarik naiknya

untuk kembali ke aplikasinya jadi cara

kita optimasi itu Endless and it's

always a continuous process di mana

memerlukan konsen monitoring dan

adaptasi sesuai dengan preferensi target

audiens kita itu aja video untuk hari

ini Thank you guys for watching And I

hope you enjoyed it and I'll see you

guys in the next video

bye