I Found the BEST Way to Run Instagram Ads

Summary

This video outlines a strategic approach to Instagram advertising, focusing on the 'omnipresent reels' strategy to achieve higher profitability with minimal spend. The method involves two phases: Phase one uses a 'magnet ad' to attract ideal customers without directly selling, while phase two deploys a variety of reels targeting different psychological triggers. The strategy leverages Instagram reels for maximum visibility and aims to build trust with the audience before making a sale.

Takeaways

• 🚫 **Avoid Generic Ads**: Don't blend in with other advertisers; create a unique strategy to stand out.
• 💡 **Understand Psychology**: The ad strategy should align with human psychology and buying behavior.
• 🧊 **Cold Audience Mistake**: Don't advertise to an audience that doesn't know you yet; they're not ready to buy.
• 🔄 **Omnipresent Reels Strategy**: Use a sequence of ads to consistently appear in front of your target audience more than your competition.
• 📈 **Two-Phase Strategy**: Phase one is to attract ideal customers with a 'magnet ad', and phase two is to use various reels to hit different psychological triggers.
• 📺 **Use Instagram Reels**: Focus on Instagram reels for ad placement as it's where most user engagement is happening.
• 🎯 **Create a Magnet Ad**: The first ad should attract the right audience without resembling a traditional ad.
• 📊 **Targeting and Algorithm Trust**: Keep targeting broad to allow Facebook's algorithm to find the best prospects.
• 📱 **Phase Two Ads**: Create 10 different types of ads for phase two, each with a specific objective.
• 💸 **Budget Wisely**: Start with a small budget and build a custom audience to maximize ROI.
• 🔗 **Lead to Action**: End with an irresistible offer that encourages prospects to take the next step off Instagram.

Q & A

What is the main issue with running Instagram ads without a strategy?

The main issue is blending in with every other advertiser and not having a clear strategy, which can lead to spending a lot of money without getting profitable long-term results.

What does the term 'omnipresent reels strategy' refer to in the context of Instagram ads?

It refers to a smart sequence of ads that consistently put you in front of your target audience more often than your competition, mimicking how people might naturally find you online and gradually getting to know, like, and trust you.

Why is targeting a cold audience with an ad asking for a sale or email address a mistake?

Buying decisions aren't made quickly with cold audiences who don't know the business yet, leading to spending a lot on ads that aren't effective because the audience isn't ready to buy.

What is the best ad placement for the omnipresent reels strategy?

The best ad placement is Instagram reels because it's where most user engagement is happening and Instagram is pushing this format, which can reward you with more views for less money.

What are the two phases of the omnipresent reels strategy?

Phase one involves creating a 'magnet ad' to attract ideal customers, and phase two involves creating a variety of reels each designed to hit different psychological triggers to build familiarity and trust.

What should the magnet ad focus on and why?

The magnet ad should focus on attracting the right people by providing information or inspiration related to the business niche without resembling an ad, to get them to watch the video and filter out those who aren't interested.

How does the 'magnet ad' differ from other types of ads?

The magnet ad doesn't mention the business or paid services at all. Its only goal is to attract the right audience and get them to watch part of the video.

What is the recommended budget for starting the 'magnet ad' campaign?

The recommended budget is around $10 to start building a custom audience of the best customer matches.

How should the targeting be set up for the 'magnet ad'?

The targeting should be kept broad to allow Facebook's algorithm to identify the best prospects, unless the business is local or super niche, in which case geographic or basic interest targeting might be applied.

What is the purpose of the 10 different reels ads in phase two?

The purpose is to satisfy specific objectives and be shown to prospects in a repeated rotation to keep the business in front of the audience on a set schedule.

How can the Facebook algorithm be leveraged for better ad targeting?

By keeping the targeting broad and letting the Facebook algorithm determine the best prospects, leveraging its ability to outperform human judgment.

What is the recommended frequency cap for the ads in phase two?

The frequency cap should be set to one impression every five days to ensure the audience sees each ad roughly twice a month without getting bored.

How much should be budgeted daily for running the ads in phase two, including the magnet ad?

The budget should be $1 per ad set per day, totaling $20 per day or $600 per month for all 11 ads.