How to Rank #1 on Amazon with SEO (No PPC required)

Summary

In this video, Steven Pope, founder of My Amazon Guy, outlines a comprehensive guide to achieving the number one ranking on Amazon. He emphasizes the importance of incorporating keywords into the main product image to boost click-through rates and SEO ranking. Additionally, he discusses the significance of dynamic pricing strategies to increase sales and improve Best Seller Rank (BSR). Pope also covers a range of other SEO factors, including optimizing titles, bullet points, A+ content, and backend search terms, to enhance product visibility and achieve top rankings on Amazon.

Takeaways

• 🔍 Add a keyword to the main image to increase click-through rate (CTR) and SEO rank.
• 📈 Use search query performance reports to identify effective keywords for your product listings.
• 💰 Implement dynamic pricing strategies to boost sales and BSR (Best Sellers Rank).
• 📊 Track pricing history to understand the impact of price changes on product rankings.
• 📈 Utilize A+ content and alt text to enhance SEO and product visibility.
• 📝 Ensure that product titles contain exact keyword matches to improve searchability.
• 🎯 Focus on SEO for bullet points and backend search terms to increase product indexing.
• 🌐 Consider including Spanish keywords to broaden your product's reach and SEO effectiveness.
• 🔗 Use Q&A sections strategically to include claims or information that might not be suitable for the main listing.
• 📉 Avoid stagnant pricing; regularly update prices to maintain competitive edge and improve rankings.

Q & A

What is the primary focus of Steven Pope's video?

Steven Pope's video primarily focuses on guiding viewers on how to rank number one on Amazon by using a combination of pricing, main image optimization, and SEO techniques.

How does adding a keyword to the main image impact Amazon rankings?

Adding a keyword to the main image can increase the Click-Through Rate (CTR), which in turn improves the SEO rank. Higher CTR indicates to Amazon's algorithm that the product is relevant and受欢迎, potentially leading to a higher position in search results.

What is the significance of the search query performance report mentioned in the script?

The search query performance report is significant because it helps sellers identify which keywords are driving traffic and sales, allowing them to focus their optimization efforts on the most effective keywords.

Why is it recommended to add the keyword to the packaging of a product?

Adding the keyword to the packaging ensures that the product image includes relevant search terms, which can help with both CTR and SEO. It also provides a clear message to consumers about the product's purpose.

How does pricing strategy affect the Best Seller Rank (BSR) on Amazon?

Pricing strategy has a direct impact on BSR. Lowering the price can temporarily increase sales volume, which can improve BSR. However, it's important to manage pricing dynamically to maintain profitability while maximizing sales.

What is the 'CTR main image hack' mentioned by Steven Pope?

The 'CTR main image hack' refers to the strategy of including a keyword in the main product image to increase the click-through rate, which can subsequently enhance the product's SEO ranking on Amazon.

Can you explain the concept of not having static pricing on Amazon?

Not having static pricing on Amazon means regularly adjusting the price of a product based on market demand, competition, and sales goals. Dynamic pricing can help maintain competitiveness and maximize sales.

What is the recommended starting price strategy for a new product launch on Amazon?

It is recommended to start the price at about 50% below the desired final price and then gradually increase it over 8 weeks, adjusting by 10% at a time to find the optimal pricing point for sales and profitability.

How does the title of a product listing contribute to SEO on Amazon?

The title of a product listing is a critical element for SEO on Amazon because it is the first place the search algorithm looks for keyword matches. Having an exact match keyword in the title can significantly improve the product's visibility in search results.

Why is it important to include keywords in bullet points on Amazon listings?

Including keywords in bullet points helps the product listing get indexed by Amazon's search algorithm. While bullet points are not typically read by customers, they are scanned by search bots to understand the product's relevance to search queries.

What role does the brand story play in Amazon SEO?

The brand story provides additional real estate to include keywords and cross-link products, which can enhance SEO. It also allows for the use of alt text on images, contributing to the crawlable text that search algorithms consider.

Outlines

00:00

📈 Main Image SEO & Pricing Strategy

Steven Pope, founder of My Amazon Guy, introduces a guide to achieving the number one ranking on Amazon. He emphasizes the importance of utilizing SEO techniques such as keyword optimization, main image selection, and pricing strategies. Pope suggests adding keywords to the main image of the product, as seen in the sage sticks example, to increase click-through rate (CTR) and consequently improve SEO ranking. He explains that higher CTR can lead to better rankings as it indicates more consumer interest. Additionally, he discusses dynamic pricing, using the sage sticks product as an example to illustrate how adjusting prices can impact the product's Best Seller Rank (BSR) on Amazon.

05:00

💹 Launching Pricing Strategy & SEO Fields

The script continues with Pope's advice on product launching, recommending starting with a price set 50% below the target and gradually increasing it over eight weeks. He shares a case study of reactivating a listing through price adjustments. The paragraph also covers the importance of combining various SEO fields to achieve the top rank. Pope discusses the significance of having an exact match in the product title, optimizing bullet points for search engines, and leveraging A+ content with alt text. He highlights the effectiveness of these strategies in improving search visibility and rankings on Amazon.

10:03

📝 Backend SEO & Ranking Factors

Pope delves into backend SEO, emphasizing the importance of filling in item type keywords and maintaining an optimal stock level to avoid fees and ensure availability. He advises on editing product details on Amazon, including the product description and generic keyword fields. The paragraph also touches on the use of tools like Helium 10's Frankenstein for keyword optimization. Pope stresses the significance of SEO phases, which include techniques for rotating keywords and targeting high-impact keywords to enhance product rankings on Amazon.

15:04

🏷️ SEO Checklist & Additional Ranking Techniques

The script outlines a comprehensive SEO checklist, starting with the title and search term fields, then moving on to backend keywords, bullet points, A+ content, and alt text. Pope also mentions the importance of the meta description in the Brand Story and how it can aid in Google rankings. He covers the role of questions and answers on the product detail page, social posts, and the potential impact of external links. The paragraph serves as a guide to various strategies that can be employed to achieve the number one rank on Amazon.

20:04

📹 Conclusion & Further Resources

In conclusion, Stephen Pope summarizes the key points of the video, highlighting the importance of the main image keyword, dynamic pricing, and comprehensive SEO factors in achieving the number one rank on Amazon. He invites viewers to engage with the video by commenting and encourages them to explore additional SEO phase videos for in-depth knowledge. Pope positions himself and his brand as a trusted authority on Amazon SEO, offering further resources for those seeking to improve their product rankings.

Keywords

💡Main Image SEO

Main Image SEO refers to the practice of optimizing the primary image of a product listing on Amazon to include relevant keywords. This strategy is highlighted in the video as a way to increase click-through rates (CTR), which in turn boosts the product's search engine optimization (SEO) ranking. The video gives an example of adding the keyword 'Sage for cleansing house' to the main image of sage sticks, which is chosen based on its appearance in the search query performance report.

💡Click-Through Rate (CTR)

CTR is the ratio of users who click on a specific link to the number of total users who view a page, website, or advertisement. In the context of the video, a higher CTR is desirable because it indicates that more users are interested in the product, which can improve its SEO ranking on Amazon. The video suggests that by adding relevant keywords to the main image, the CTR can be significantly increased.

💡Search Query Performance Report

The Search Query Performance Report is a tool within Amazon's platform that provides data on which keywords are driving traffic to a product listing. The video emphasizes the importance of this report for identifying keywords to focus on, such as 'Sage for cleansing house,' to enhance a product's visibility and ranking on Amazon.

💡Pricing Strategy

Pricing Strategy in the video refers to the dynamic approach of adjusting the price of a product to influence its Best Seller Rank (BSR) on Amazon. The founder discusses how lowering the price temporarily can boost sales and recover a product's ranking, as demonstrated with the sage sticks product. This strategy is part of a broader approach to SEO on Amazon.

💡Best Seller Rank (BSR)

BSR is a ranking system provided by Amazon that shows how well a product is selling in a specific category compared to other products in the same category. The video explains how changes in pricing can directly affect BSR, with the founder noting that after lowering the price of sage sticks, the BSR improved significantly.

💡A+ Content

A+ Content on Amazon refers to enhanced marketing content that sellers can use to create a more engaging and informative product detail page. The video mentions the importance of including crawlable text within A+ content for SEO purposes, as well as using alt text for images to improve a product's searchability.

💡Alt Text

Alt Text is a description of the visual content of an image that can be read by search engines and assistive technology. In the video, it is mentioned as a component of A+ content and images within product listings that can help with SEO, although it is noted as less impactful compared to crawlable text.

💡Keyword Stuffing

Keyword Stuffing is the practice of overloading a webpage with keywords or numbers in an attempt to manipulate the site's ranking in search engine results. The video advises against this practice for bullet points, suggesting a more natural and strategic approach to keyword inclusion for SEO optimization.

💡Generic Keyword Section

The Generic Keyword Section, also known as the Search Terms field, is a part of an Amazon product listing where sellers can enter keywords that are not displayed on the product page but are used by Amazon's search engine to match the product with relevant customer searches. The video stresses the importance of including exact match keywords in this section for effective SEO.

💡Brand Story

The Brand Story is a feature within Amazon's A+ content that allows sellers to tell the story of their brand and products. The video highlights the use of alt text in images within the Brand Story and the importance of cross-linking products, as well as the meta description, which can impact a product's visibility on both Amazon and Google searches.

💡Search Term Field

The Search Term Field is a backend section on Amazon where sellers can input keywords to help improve the product's discoverability. The video advises sellers to fill this field with relevant keywords to enhance SEO, without using commas, and to regularly update these keywords to maintain an optimized listing.

Highlights

Steven Pope shares a guide to ranking number one on Amazon using a combination of strategies.

Adding a keyword to the main image can improve click-through rates (CTR) and SEO ranking.

Using the search query performance report to identify effective keywords.

Different ways to add keywords to packaging are discussed.

Increasing CTR can lead to higher SEO rank and better conversion rates.

The importance of not sacrificing conversion to improve CTR and keyword ranks.

How showing the product's use in the main image can increase both CTR and conversion.

The correlation between price and BSR (Best Seller Rank) on Amazon.

The strategy of starting with a lower price and gradually increasing it over time.

The effectiveness of lowering the price temporarily to recover or reactivate a listing.

The role of SEO in Amazon's search algorithm and how to optimize it.

The importance of having an exact match keyword in the product title.

The significance of stuffing bullet points with keywords for SEO.

The value of A+ content and alt text for SEO purposes.

The impact of text within images on SEO in 2024 and beyond.

The necessity of having exact match keywords in the backend of Amazon.

The four phases of SEO and how they contribute to ranking on Amazon.

The importance of not going out of stock on Amazon and managing FBA fees.

The role of the meta description in the Brand Store for SEO.

The diminishing impact of the Q&A section on Amazon listings.

Using the Q&A section to make disease or medical claims about a product.

The potential benefits of social posts and external links for SEO on Amazon.

A summary of the three key factors to focus on for ranking number one on Amazon.

Transcripts

if you want to get to number one on

Amazon follow this guide my name is

Steven Pope I'm the founder of my Amazon

guy and in this video I'm going to walk

through how you can use a combination of

price the main image keyword and all

other SEO fields to get your position to

rank number one on Amazon all right so

let's dive in so here is a list of

keywords and we're going to be looking

at my sage sticks today so this is the

sage sticks product uh right out of the

gates the first thing I'm going to

recommend is adding a keyword to the

main image so the keyword we added here

was Sage for cleansing house we chose

this keyword based on it showing up in

the search query performance report

which is a great report to figure out uh

which keywords to focus on it will

pre-sort everything for you uh but you

just need to get it into the main image

now you can add this on the packaging

and there's a variety of different ways

you can do that uh we like to add it on

the packaging generally here are some

additional examples on how you could do

this we call this our CTR main image

hack when you increase your CTR you will

increase your SEO rank the reason for

that is when you get higher clicks than

your components your opponents rather

your competition is going to rank lower

than you you're going to outrank your

competition by getting more clicks when

you get more clicks you also get more

traffic more traffic and more conversion

the irony here is a lot of people think

you have to sacrifice conversion to

improve your CTR and keyword ranks and

that's really not true uh think about it

if you were seeing this uh cookies

baking sheet as an example and you saw

this in search you're more likely to

click on it because you can smell the

difference between these two images but

then uh if you land on this page you're

more likely to just simply purchase it

your conversion rate also goes up just

simply by having the cookies show up and

showing this is what you use the product

for right you got you got to understand

that the consumer is overloaded their

shopping is an afterthought sometimes

maybe even while they're driving uh Tik

Tok Nation if you will so highly

distracted consumers so by showing them

exactly what they're going to get when

they buy the product or click on it even

is a really smart play so this is why

tip number one is to add a keyword to

the main uh main image you can see

another keyword here kids constitutional

Journal there's obviously some other

additional components we added to the

the main image to improve the CTR which

improves the ranking which gets you to

rank number one um other examples no

sugar or water added this wasn't a

keyword play this was more of a um a way

to differentiate them from everybody

else in the search uh you know microwave

heating pad this was already on the

regular packaging but just simply

showing the packaging onto the main

image we got the keyword in there uh

super helpful to do that the blessing of

this is that you can triple your CTR on

these isolated keywords so if you're

really hyperfocused on one two three

different keywords or even a group or a

cluster of keywords and you add it to

the main image so dried Sage for burning

we tripled our CTR by simply adding

adding the keyword Sage smudge kit

tripled the CTR just by adding it to the

main image with a keyword uh and that's

very very valuable to do so so that's

the one of the first keys to success is

add a keyword to the main image all

right so the next thing we're going to

talk about is pricing and right now we

have this price at $8 which is on the

lower side of what we normally do we're

currently turning 600 units a month on

this listing and if we look at the

pricing history you'll notice we play

with it quite a bit um I'll to the all

time and one of the keys to this second

component is to not have static pricing

on Amazon right so uh what's interesting

is that a lot of times when a product

first launches it actually does some of

its best sales in the first 60 or 90

days Allah the honeymoon period so you

can see we're in the top 15,000 BSR we

were at $8 uh right there uh and we got

all the way down to the top 5,000 BSR

right around Christmas Eve of 2021 so

the product's been around 3 years pretty

stable product um but you know we tried

to get some profits so we raised the

price up to $10 and then it started to

kind of slowly die a little bit we

lowered the price aggressively BSR went

back down and I show you this to

indicate that when you lower the price

even for a temporary period of time and

then you raised the price back up the

BSR recovered right so you can see that

clearly right here there a case in point

you can see this on multiple listings by

the way this is very easy to replicate

um but in March we were in the top

100,000 BSR May 40,000 90,000 right

there we lowered the price all the way

down to $7 and the BSR dropped all the

way down to

27,000 then we raised the price back up

and guess what the BSR stayed in that

27,000 in fact it got even better it

went all the way down to 12 11,000 then

we had some uh price hike all the way up

to $12 to see if that would make any

difference then we went all the way back

down to eight and then we went back to

10 and you can see there's a correlation

between price and BSR so uh I have a

full guide on this particular one over

at my amazon.com price and in here

generally when you're launching a

product I recommend having your start

price to be 50% below where you want to

end up and over 8 weeks raise your price

slowly 10% here 10% there sort of angle

uh and this has been really really

effective now this is not just a

launching strategy this is also a great

way to recover or reactivate a listing

as we just showed right here with the

chart uh by going down in price we

recovered it we weren't down in price

for very long I mean we're talking less

than 10 days right there uh and it's

highly highly effective um I have

multiple videos on pricing structure um

this Mr and misses this video I go

through and talk about how I lowered my

price in half I forgot about it I didn't

go back and check it and then I sold 500

units and lost $5,000 in 30 days um but

it's super effective and then the

listing all of a sudden was great for

the rest of the year and I had to place

a reorder so highly recommend that by

the way if you want to get 50% off a new

main image go over to my amazong guy.com

IMG promo code CTR to get 50% off

normally 100 bucks with that code you

get 50 $50 off and we'll build you a new

main image so you can see all these

different main image opportunities uh to

test from you guys can always run an AB

test to see what does better but I

pretty much guarantee that your keyword

that we put on the main image will

triple in um clickthrough rate which is

going to help you so you got

clickthrough rate by going up on the

main image keyword you're going to lower

the price to help you get more sales the

more sales you get the more rankings

you're going to get here's the proof in

cerebro this listing is in the top one

two and three slots for white sage for

cleansing seeds uh white sage for

cleansing house House Clearing Sage

wickah sage burning sage to cleanse

negative energy burning sage Etc uh and

you know some of these keyword volumes

are on the smaller side somewhere in the

500s and that's okay cuz it adds up

right there's 1,700 keywords this

listing index is for very close to our 1

to2 golden ratio of one paid to two

organic uh and I love seeing listings

that that are close to that golden ratio

because it means that there's a proper

amount of PPC um spend and a proper

amount of SEO results or indexing uh so

it's a good way to check your listing to

see uh how close you are all right so so

those are the two first big ones the

third area to get your rank to number

one is by combining all other SEO Fields

so let's go through them and the first

is the title right so if you don't have

an exact match in the title that is a

super easy thing to fix uh so burning

sage SS for bundle for cleansing house

negative energy like very specific way

of wording this based on what the

consumer behavior is keep in mind that

you can go up to Amazon and you can see

autoc complet so if I type in Sage

sticks you can see a 100 different Auto

completes Sage sticks for cleansing

negative energy Sage sticks bulk Sage

stick holder kit lavender smudging Etc

all of those keywords can show up there

in the auto completes and we even have

the search volumes that show us here and

this is populated by helium 10 but you

guys can see this in a variety of

different tools uh but the auto

completes are super helpful so you

understand the search volume you can

even look at title density and competing

products and a bunch of other

information you can look at so title

super important critical if you want to

get to rank number one it almost always

has to be in the title next up is the

bullet points um by the way keyword

stuff the heck out of these I think

images are for people or humans and the

text is entirely for robots here's your

litmus test when you bought your last

item on Amazon did you read the bullet

points nine out of 10 times probably not

95 out of 100 times probably not right

and so that's why it's for the robots to

index the listing and whatnot you do not

need to put the keyword into any of the

secondary images that will will not help

you with SEO as a heads up next up is

our brand story so having um alt text

inside of A+ content I just put on the

image alt text viewer in a Chrome

extension it's free super helpful so you

can see what your competitors have put

into there you can also rightclick any

website hit view page source and you can

actually scroll down and look at the

code yourself if you're really super

curious you can hunt it down but I think

a Chrome extension makes it a lot easier

um so in here if you wanted to just

simply copy and paste um what your

competitors are doing you could um and

then the Brand Story what I really like

about it it's horizontal real estate you

can cross link all of your different

products uh and there's you know 96

different photos products between all

the modules that you can link to and

every single image that you load both to

the Brand Story and the A+ content can

have alt text so it's super helpful to

go through and build that all out one

really big call out is text that is

inside of images like this does not help

SEO in 2024 2025 who knows what might

happen uh we might see Ai and robots

reading text images but I don't know

about you but if you've ever tried to

make text inside of an image with an AI

like chat GPT CLA or whatever um it

sucks really bad they're not good at

image uh text reading or writing at this

point so that means all of the text

outside of the images is what's critical

to help you rank number one on Amazon so

you need to have exact matches um

sometimes Spanish is important to go

after I even threw it in right there um

that did help me rank for that U which

was super cool so I just went over to

amazon.com typed in the Spanish word and

scrolled down I'm in slot SEO slot

number three right there with that

listing um and just simply by having an

exact match inside of the uh the

listings A+ content right here that's

how I did that which is really cool so

highly recommend that the product Grid

in A+ content has a lot of text you can

put in here um the title of your

products is another great way to get a

reiteration of a keyword so Sage smudge

stick that's five more instances we're

able to slam dunk those in dried Sage

sticks right there there's another one

you know includes palosanto and we put

no because only one of ours does in the

in the sage smudge kit right there um

but that's another way to

cross-pollinate and say what my product

does versus what it doesn't do and that

can be helpful um the albalon shell as

well I don't even know if I said that

right um but those are kind of the

general ideas you can see of what we can

do there finally we're going to go to

the back end of Amazon next we're going

to click on edits inside of the uh the

product and by the way if you ever see

uh if you ever haven't set up these

shipping alerts yet I highly recommend

it never go out of stock Thou shalt

never go out of stock that is a

fundamental rule of Amazon also don't

understock because now there's FBA fees

that will hit you for understocking as

well as overstocking so you're getting

hit on both sides it's like you're

getting cushioned in to follow the

Amazon Logistics and whatnot it's kind

of stinky all right so we're going to

hit edit on this and we're going to go

over to the product detail section now

sometimes depending on your category

they'll move some of these fields or

slightly change their name make sure the

item type keyword is filled in if it's

blank that will prevent you from ranking

super important make sure that's filled

in if it's not filled in you can

sometimes hit edit and do it there

otherwise you might have to file a brand

registry ticket I do have a video on

that you may check out product

description if the A+ content is present

this does not help you index but but we

do fill it out just in case cuz you

never know if Amazon might index it it

does actually show up in the code I was

able to prove that um let me see if I

can demonstrate that right now it's been

a while since I've tried to do this but

control f um trying to look for the

product description see if it shows up

in the code uh there's like 20 126

mentions of description So Meta name buy

ages age white smudge sticks long stress

releas sticks I don't know I don't think

that's the uh I don't think I have the

word buy anywhere in my code but I'm

pretty sure it does show up somewhere I

wasn't able to prove it bullet points uh

we showed that on the front end here's

the generic keyword section this is

sometimes called the Search terms uh

this is a floating rule sometimes we'll

see this Chang right now it's at 250

bytes it used to be at 250 characters

they also switch it to 25 200 characters

so you may need to keep in touch and hit

that subscribe button so you know which

current SEO technique and how how to

optimize it cuz it's a moving Target but

having your exact match keyword in the

generic keyword section is important do

not use commas um we use four phases of

SEO this is fundamental to SEO phase one

you can watch my video on that here uh

and and there's a bunch of information

about what to do or what not to do

misspellings are helpful Spanish is

super helpful you'll see various Spanish

words I've put in here U my favorite way

to set the the keyword term is to use uh

Frankenstein inside of helium 10 um we

like to do uh a master keyword list

anytime we launch your product sometimes

we'll go back and redo it if we think

the product needs to be um helped but

you can hit this export uh data button

right here and Export it over to

Frankenstein and what that'll do is

it'll quickly take all of your keywords

you can also um you know put 10

competing asens in at the same time

simply come down and hit this process

button and it will spit out a bunch of

characters 6,500 characters right there

and the nicest thing about this is that

if you just took the first 250

characters here and did nothing else

that would be like 80% % optimized and

it's pretty mind-blowing how easy

they've made it um and you could go copy

and paste that in now to get that extra

20% you're going to spend an hour of

time most likely going in and

customizing it you know you may not want

to have Chinese characters for example

um and and other things but uh and you

can't have a trademark term in there

from one of your competitors so you

don't get a trademark yank and you know

those challenges like that but by and

large Auto sorted by most important up

at the top now when you go through our

other SEO phases 2 three and four we

incrementally index by rotating these

keywords and by chasing Strike Zone

keywords in SEO phase three and then we

go for market share and SEO phase 4 each

phase will rotate the SEO gains uh we're

the only agency and and the first one to

make any public SEO phases but also uh

the fact that we have all of this public

you can check it out over at my amazong

guy.com

SEO we have a full 90minut video um that

goes through and talks about all of

these SEO phases in depth we also give

SEO Phase 1 for free um so if you want

to go check that out you can watch this

video next and I go into Super detail I

also have a certificate if maybe you're

a virtual assistant trying to get an SEO

job or you want to get a raise at your

current job you can pass that

certificate hand that in and say hey I

passed mag's SEO certificate this proves

I know more about Amazon SEO than the

next guy uh but it's super helpful you

can go through and follow all these

different phases and whatnot all right

so here's your checklist to fol on for

SEO title we covered search term field

also known as generic keywords bullets

A+ content crawlable text that is text

you can crawl not just the alt text then

there's the alt text then there's the

Brand Story um by the way there's a meta

description on the Brand store uh a lot

of people don't know about this so if I

type in age of sage right now into

Google um this is the meta description

that I personally wrote uh and to get to

this section you just go to the store

editor and it's on the first tab of the

store editor

uh inside of Seller Central I'll go

ahead and demonstrate that so if we go

over to uh Seller Central we go to store

manage stores and in here we can click

edit on one of the stores I'll go go to

my Holsted store right here and then in

the homepage metad description you can

set it right here and and set whatever

you want the benefit to doing that is it

shows up inside of Google right here

that's going to help the product rank

it's going to help your store rank

notice how that my Amazon brand ranks

number one for my brand name on Google

and then my website then my YouTube

channel so super important to to set and

build out a Brand store and then not

forget to set that meta description all

right so let's go back to the checklist

here wherever I left that um questions

and answers on the PDP haven't covered

that so let's do that one now so if we

go to the very bottom of an Amazon

listing um they have started to use AI

to like summarize the Q&A so this is

getting a little less impactful but

super helpful so like the reviews you

can see quality smell ease of use ease

of lighting not as easy to light so

we're getting hit with the yellow on

that uh but if we go to the question and

answer section so I'm going to type

inrf question going to hit the questions

button that's going to take me to the

live the Q&A right here uh and

ironically we're not actually seeing the

list of questions so we're going have to

type something out um how do I light

this and then we'll see all of the

answers um product info can come up

sometimes what do you say when while

saging uh other videos from other

listings customer reviews will come up

um but customers also ask let's click on

one of these see if we can get something

to to prune here so is there anything in

particular I should say while burning

sage to remove someone from my home I'm

not the Target demographic for this

product as you can tell um so so the

question right here let's say you were

selling a product and there was a

disease claim or your medical claim you

couldn't put on the listing guess where

you can get away with it the Q&A section

of a product review listing you can get

away with it and how you answer it and

you can get away with it if you asked a

question or had somebody that you know

asked the question on your listing right

here so this is another technique to get

something to rank uh you know Brandon

young other people do this all the time

um especially on the trickier listings

social post this is probably one of the

least helpful things you can do uh but

they're free uh and they might have some

extra some internal Amazon link juice

that will help you rank number one on

Amazon as well and then finally external

links this would include website Pages

influencers Tik Tok whatever um pushing

into Amazon so this is a really good

guide on how to get to rank number one

and I've put this in order of priority

um of what is going to impact things

more than something else you'll notice I

put crawlable text over alt text and

that is intentional uh that has a a

bigger impact so those are the three

things you need to focus on number one

you need to have the keyword in the main

image that is the most important thing

you can do to get the fastest rank to

number one number two you need to lower

the price for 10 days don't ever have

price um uh St uh don't keep your price

stale you need to update it every 90

days even if it's a temporary sale

temporary price py it's going to help

your sales and finally third all of

those other SEO factors will all help

you to get ranked number one on Amazon

if you like this video leave me a

comment that says um SEO rank one on

Amazon in the comment section we'll see

if we can rank this video on the top of

YouTube uh which by the way I'm already

in slot number one for Amazon SEO which

is great thanks for your support on

helping us rank that other video last

year but we'll see if you can rank this

one as well my name is Stephen Pope I'm

the founder of my Amazon guy and this

was my video on how to rank number one

on Amazon check out these other SEO

phase videos next