How To Price OnlyFans Content (Mass Messaging, PPV’s, & Customs)

Summary

Katie shares valuable insights on pricing strategies for OnlyFans creators, covering mass messages, PPVs, and custom content. She emphasizes the importance of balancing competition, content quality, and pricing, while explaining how to increase rates as demand grows. Katie also highlights the need for creators to avoid overpricing, despite their worth, and to experiment with pricing based on video performance. Additionally, she discusses how to repackage content, set custom video prices, and use creative marketing strategies like mystery bundles to boost sales. Her advice is based on personal experience, offering practical tips for success.

Takeaways

• 💡 Pricing your content is about quality, not your self-worth. Your worth isn't tied to how much you charge.
• 📊 Consider competition when setting prices. If someone offers similar content for less, subscribers might choose them over you.
• 💰 Adjust pricing as demand grows. Higher demand allows you to charge more for your content, just like celebrities do as they get more famous.
• 🔑 Subscription prices can vary. Offering lower initial fees and running constant sales can attract more subscribers.
• 🎥 Pre-made content pricing tip: Charge $1 per minute. Increase the price for more explicit content (e.g., solo play).
• 🔄 Pre-made videos can be resold multiple times. You can circulate the same video to new subscribers for recurring revenue.
• 📈 Experiment with pricing: Monitor sales of different content types and adjust future prices based on past performance.
• 👥 High-paying subscribers are more likely to buy premium content. Consider their willingness to pay when setting prices for pay-per-view (PPV) content.
• 🛠 Custom videos are premium. Charge at least $25 per minute for customs with a 5-minute minimum, as they require special effort and attention.
• 📦 Bundle content or offer 'mystery' deals to boost sales. This taps into curiosity and makes subscribers feel they're getting a good deal.

Q & A

What is the main focus of the video?

The video focuses on pricing strategies for OnlyFans content, including mass messages, pay-per-view (PPV) content, and custom videos.

Why does the creator emphasize that a price is not equal to personal worth?

The creator emphasizes that the price of content reflects the quality and competitive landscape, not the creator's personal worth, which is far greater than any monetary value.

What factors should be considered when setting prices for content on OnlyFans?

Factors include the amount and quality of content, the pricing of competitors, and the demand for the creator's content. Creators should also consider their audience size and credibility when adjusting prices.

How does the creator recommend handling competition in terms of pricing?

The creator recommends setting prices competitively by assessing similar creators' content, ensuring the prices are fair based on the quantity and quality of content offered.

How does popularity and credibility affect the ability to charge higher prices?

As a creator becomes more popular and credible, demand increases, allowing them to charge higher prices. The creator compares this to how music artists start with lower ticket prices but can charge more as they gain fame.

What pricing strategy does the creator use for subscriptions?

The creator charges $20 per month but offers a sale price of $3 for the first month to attract new subscribers. Approximately 65% of subscribers renew at the full price.

How does the creator price pre-made content?

Pre-made content is generally priced at $1 per minute. For more explicit content, the creator adds an extra $5, so a 10-minute solo video might cost $15.

What is the creator's approach to reselling videos?

The creator resells pre-made videos multiple times to different subscribers, allowing them to maximize earnings from a single piece of content by resending it to new subscribers.

How does the creator determine the price for custom videos?

The creator charges around $25 per minute for custom videos, with a minimum of five minutes, meaning the minimum price for a custom video is $125.

What tactics does the creator use to boost sales of underperforming content?

The creator rebrands underperforming videos as a 'surprise' with a lower price, using mystery to entice subscribers to purchase without knowing exactly what the content is.

Outlines

00:00

💡 Introduction to Pricing Strategies

Katie introduces herself and the video topic, which focuses on pricing strategies for mass messages, PPVs (pay-per-views), customs, and pre-made content on OnlyFans. She explains that this is a highly requested topic and emphasizes that pricing content is not reflective of personal worth. She mentions that creators often feel their content should match their perceived self-worth, but pricing should be based on the content's quality and competition in the market.

05:03

📊 The Importance of Competitive Pricing

Katie discusses the importance of being competitive with pricing, noting that creators need to consider the number of photos and quality compared to others in the same niche. She warns against pricing content too high if competitors offer more content for less. The goal is to balance pricing with competition, ensuring that users choose your content over others based on value and affordability.

10:05

🎤 Building Credibility Like a Musician

Using Morgan Wallen as an example, Katie explains how creators can gradually increase their prices as they build credibility and demand, just like musicians who start with smaller shows and eventually command higher ticket prices. She highlights that over time, with more popularity, creators can increase their prices, but early on, they need to build their audience and reputation.

15:08

📈 Subscription Pricing Strategies

Katie shares her own subscription pricing strategy, setting her monthly price at $20 but offering a continuous sale of $3 for the first month to attract new subscribers. She explains that the majority of her explicit content is reserved for PPVs, while her feed includes more modest content. She emphasizes the value of understanding the balance between subscription costs and additional PPV pricing to keep users engaged.

💵 PPV Pricing Based on Content Type

Katie breaks down how she prices her pre-made content, typically charging $1 per minute for less explicit content and adding $5 for more explicit videos. She stresses that pre-made content can be resold multiple times, which increases the overall profitability. She also advises creators to analyze past sales to optimize pricing for future releases.

🔄 Adjusting Prices Based on Performance

Katie advises creators to evaluate the performance of their PPVs and adjust pricing for future content accordingly. If a particular video sells well, she suggests slightly increasing the price in future offerings. She emphasizes that creators can find a balance between subscription prices and PPV costs to maximize profitability without alienating subscribers.

🔍 High-Paying Subscribers and Content Value

Katie explains that subscribers who pay higher subscription fees are often more likely to purchase PPVs and are more engaged with the creator's content. She suggests that creators consider the trade-off between having more subscribers at a lower price or fewer, higher-paying subscribers, noting that both approaches can yield similar earnings depending on content quality and audience engagement.

📹 Custom Content Pricing

Katie outlines her approach to custom content pricing, charging $25 per minute with a five-minute minimum. She explains that custom videos are special requests and often require more effort, so they should be priced accordingly. After fulfilling a custom request, she repurposes the content (by editing out the personalized elements) to sell it as a generic PPV, maximizing the value of her effort.

📉 Reselling Underperforming Content

Katie shares a tactic for reselling underperforming videos by repackaging them as a 'surprise' PPV. She sets the price lower, allowing subscribers to feel like they're getting a good deal on longer content without knowing the exact details. This strategy helps boost sales for videos that didn't initially perform well.

📝 Effective Titles and Bundles

Katie emphasizes the importance of effective titles for PPV content. She explains that more descriptive titles help subscribers know what they are purchasing, while less descriptive, mysterious titles can drive curiosity. She also advises creators to offer bundles of shorter videos to make subscribers feel like they are getting more value for their money, which encourages more purchases.

💼 Final Thoughts on Pricing Strategies

Katie concludes the video by summarizing her strategies for pricing pre-made content, customs, and PPVs. She stresses the importance of balancing subscriber needs with profitability and encourages viewers to experiment with different tactics to find what works best for them. She invites viewers to comment if they found the tips helpful and reminds them to check out her guide and referral link.

Keywords

💡Pricing

Pricing in this video refers to how content creators on platforms like OnlyFans set the price for their content, including subscriptions, mass messages (PPVs), and custom content. The creator emphasizes that pricing should be competitive, taking into account both the quality of the content and the competition in the market. She advises not to equate pricing with self-worth and gives various examples of how she prices her own content.

💡PPV (Pay-Per-View)

PPV, or Pay-Per-View, is a type of content model on OnlyFans where subscribers pay a specific fee to view particular pieces of content, like videos or photos. The video discusses strategies for pricing PPV content, suggesting creators base the price on content quality and demand. For instance, the creator suggests a general guideline of charging $1 per minute for videos, adjusting based on content type and demand.

💡Mass Messages

Mass messages refer to messages sent to all subscribers at once, often containing exclusive content like videos or pictures, typically priced separately. The video explains how creators can use mass messaging to sell pre-made content, such as videos, and discusses tactics for pricing these messages to maximize sales. The creator recommends experimenting with pricing based on how the content performs.

💡Custom Content

Custom content involves personalized requests from subscribers, where the creator tailors content to the individual’s desires, often for a higher price. In the video, the creator explains her pricing model for custom content, charging $25 per minute with a minimum length of five minutes. She emphasizes that custom requests are special and therefore should be priced higher than regular content.

💡Competition

The concept of competition refers to the fact that there are many content creators on platforms like OnlyFans, so pricing and content must be competitive. The creator explains that subscribers will compare creators with similar content and choose based on both price and the quantity of available material. For example, if two creators have similar content but one charges significantly less, subscribers are more likely to choose the cheaper option.

💡Subscriber Retention

Subscriber retention involves keeping subscribers engaged and continuing their subscriptions over time. In the video, the creator discusses how having a consistent subscription price with occasional sales helps retain subscribers, mentioning that she has around a 65% retention rate for her $20 subscription. She also notes that higher prices can be justified by offering high-quality or exclusive content.

💡Niche

Niche refers to the specific type of content or theme that a creator focuses on, which appeals to a particular audience. The creator talks about standing out by having a specific niche and ensuring that the quality and pricing of content within that niche are competitive. She uses the example of creators with similar niches needing to differentiate their pricing strategies to attract and retain subscribers.

💡Content Quality

Content quality in the context of this video refers to the production value, creativity, and uniqueness of the material that creators share with their subscribers. The creator stresses that content pricing should reflect its quality but should also stay competitive. She compares different types of content, such as solo videos and boy-girl videos, and explains how to adjust pricing based on the level of explicitness and demand.

💡Bundle

A bundle refers to a package deal where multiple pieces of content are grouped together and sold for a single price. The creator mentions how bundling content, like several shorter videos, can increase sales because subscribers feel like they’re getting more value. She suggests that bundles should be priced attractively to encourage bulk purchases, even if the individual video lengths are short.

💡Demand

Demand refers to how much interest and desire there is for a creator’s content. In the video, the creator explains how increasing demand for her content allows her to charge higher prices over time, much like a musician who gains popularity and can charge more for concert tickets. She encourages creators to assess how well their content is selling and adjust pricing strategies accordingly, pushing the limits of pricing when demand is high.

Highlights

Pricing is not a reflection of your worth as a creator but should be based on quality and competition.

It's important to price your content competitively, considering what other creators in your niche offer.

As you gain more subscribers and credibility, you can increase your pricing due to higher demand.

A $1 per minute baseline is suggested for pre-made content, with adjustments based on content type and explicitness.

Mass messaging can help maximize earnings, and content can be resold repeatedly to new subscribers.

When a video performs well, consider increasing the price slightly for future promotions.

Subscribers paying higher subscription fees may be willing to pay more for PPV content.

For custom videos, a suggested price is $25 per minute, with a minimum of 5 minutes.

Custom videos can be edited for reuse, removing personalized elements to sell as generic PPVs.

Pricing should reflect the special effort for custom requests, ensuring subscribers value the content.

Offering deals on underperforming content, such as surprise video PPVs, can entice purchases.

Effective titling and creating mystery around content descriptions can significantly increase sales.

Bundling videos in offers can make subscribers feel they are getting more value, driving purchases.

‘Barely legal’ or early-career content is especially attractive and can be marketed as nostalgic or exclusive.

Experimenting with pricing strategies across different subscriber types and content lengths can optimize earnings.

Transcripts

hey YouTube what's up it's Katie back

here with another only fans video

today's topic is going to be pricing how

to price your mass messages ppvs Customs

pre-made content I've gotten a lot of

requests for this one I've gotten a lot

of requests in general however this was

one of the top requested Custom Custom

top requested topics and so I wanted to

go ahead and do it and kind of do them

in order

um based off of the demand of what

people want to hear and what people want

to see as far as videos and content on

YouTube

so let's get right into it first I'll

link the guide that got me to the top

point one percent down below check it

out number two I'll put my referral code

there if you haven't signed up for only

fans please use it it doesn't take from

you it only takes for many fans got it

got it so

Mass messaging and pricing your ppvs

I want to start off by saying that

a dollar sign is not

equal your worth

you know you are worth more than a

million dollars you're worth more than a

billion dollars pricing your content

is not in configuration or in comparison

of what you are worth as a human being

I hear a lot of creators say and I once

thought like

oh like

if someone wants to see me naked they're

gonna pay this much because I am worth

20 I am worth thirty dollars I'm worth

fifty dollars and yes you are you're

worth everything in the absolute world

but how you price your content

is based off the quality and what you

can give not what you're worth

y'all chill

so with that being said I want you to

keep in mind that there is a lot of

competition out there and

users and subscribers want to see you

and they're willing to pay for you but

they're not going to pay an astronomical

amount if they can get it elsewhere for

cheaper price

um there are so many creators out there

and so you have to stand out not only

Niche specific but you also have to have

competing prices

so if someone has the same niche as you

and let's say they have 200 photos on

their page

and they price their ppvs anywhere from

five to ten dollars

let's say you have the same exact Niche

but you only have a hundred photos on

your page versus 200 and you price your

stuff 15 to 20 dollars well if y'all are

producing the same thing the same Niche

the same quality and giving out what

each other give

why wouldn't you go with the the Creator

that has 200 plus photos which is more

than what you have and that price is

from five to ten dollars and has the

same quality versus fifteen to twenty

dollars

so I wanted to say that first just come

out about it because

the price that you price your content is

not what you're worth and you have

competitors and so you want to make sure

that you can compete with those prices

and not overprice your content

with that being said I wouldn't

underprice your content if you have a

what I like to go by is since I have a

lot more subscribers I have 3.8

000 paying subscribers

um when my on my VIP page or my free

page I think I have about 15 000

subscribers right now

and what I have found is once you get

more popular and more credible well

known you are able to price your content

a little bit higher because there's more

of a demand to see you if that makes

sense so I love country music right

I love Morgan Wallen let's just put that

out there I love me some wallet so when

Morgan Wallen first started out he was

on The Voice right I think it was the it

was the boys

no one would pay to see you know this

man this little boy singing teenage I

don't know how old he was singing and he

built up his career so he went and he

I'm sure he opened for some concerts to

get his name out there he didn't like

come out full-blown like

you know oh I can charge 500 for a

ticket I paid 500 for a ticket for

[ __ ] Morgan Wallen it was worth

it it was well worth it but what I'm

trying to say is

if he was at the stage he was when he

first started which was opening up for

other artists

he wouldn't have been able to get 500 a

ticket he had to build that credibility

and he had to have that demand for so

many people wanting to see him before he

could price it that high if that makes

sense

and when your prices are higher it kind

of gives the feel and the

picture that hey if you want to see me

you can you can see me but you have to

pay such and such to be part of the

special VIP Club that gets to see all of

me with that being said let's get into

exact numbers so

I see only fans girls the average only

fans girl I would say price is their

subscription price from anywhere to six

to twelve dollars a month mine is

personally twenty dollars but that is

because I run a sale 24 7. so the first

month of my only fans is only three

dollars to get into and then if you like

what you see on the feed obviously you

can pay that premium price per month

that comes by twenty dollars I find that

that works very well I have 65-ish

percent I believe of my renews on which

is not bad for 20 a month that's pretty

good

um all my feed I only show my boobs and

my ass so I don't show my cat uh that is

for ppvs and messaging only

ah

can't wait till they grow up y'all I

can't

I can't wait um they're like kids

um but yes the cat and everything else

that's a little bit more you know

tantalizing is for the mass messages now

specifically number wise here is how I

price my ppvs typically I price for

pre-made content a dollar a minute

and so let's say a video is 10 minutes

right

it would cost a minimum of ten dollars

now depending on what it is if it's like

stripping and a little bit more on the

less explicit side I'll keep it at 10 or

11 if it's like play like solo play and

there's more showing what I'll do is

I'll do a dollar per minute plus an

extra five dollars so if it was solo

stripping it was 10 minutes I charged

ten dollars but if it was a solo play

and it was 10 minutes I'd charge the ten

dollars plus an additional five so I

would charge fifteen dollars for 10

minutes of solo play

and I know what you're thinking that

might sound you know like oh that's not

a lot of money but

the video that you made was pre-made and

so that video can be sold to everyone on

your VIP and everyone on your free page

so if you think about it let's say you

have 200 fans right if you send out a

ppv for ten dollars okay and 50 of your

subscribers out of 200 buy that 10 ppv

um that is

500 that's pretty damn good money for

making a 10 minute video not to say too

that you can also resell it and

circulate it to New incoming subscribers

and so just keep in mind that your video

Once made can be resold again and again

and again the first time that you send

it out isn't the last time so don't

stress too much about pricing it high or

the outcome of purchases with that being

said also look through your mass

messages and see how your videos are

performing so

see like hey this type of content when

it was this length sold at most for this

price

and if something sells really well let's

say something is 10 minutes and you

charge ten dollars if it sells very well

meaning like I don't know 20 because

that is a lot of 20 of all your

subscribers buy it maybe next time you

send it out to newer subscribers push

the limit a little more you know up at

one to two dollars so maybe a set of

pricing at ten dollars for ten minutes

because you've already experimented with

your previous subscribers go ahead and

up it to twelve dollars for the 10

minutes so it's all kind of like a you

know weighing back and forth uh between

what you want to do for your ppvs

um I will say that men in specific do

not want to pay a [ __ ] amount for one

video they're already paying a

subscription amount which already which

which also depicts what you're going to

price your pbvs if you have a lower

subscription amount like three four five

dollars entry fee wise then you are able

to price your videos a little bit higher

because they only paid a small amount to

get into your page if your page is 25

for the first month and ongoing months

with no sales and they pay 25 you're

going to want to make your ppvs a little

bit more cheaper because they already

paid so much just to be on your feet and

to talk to you

um that also gets into quality of

subscribers so what I have found maybe

what's wrong

what I have found is the more that

subscribers pay if a subscriber is

willing to pay more for subscription

that means they're probably willing to

pay more for ppvs and they're probably

more quality of a subscriber than the

subscribers that subscribe for three

dollars

um so it's all on how you want to do

your page do you want to have a lot more

subscribers for a lower price that will

purchase ppvs more or do you want to

have less subscribers for a higher price

and have higher quality more respectful

subscribers in the end they can like

equal out to be the same exact income

you know less people just does not mean

less money it's all in what each

subscriber contributes

with that being said let's talk about

Customs so the way that I do my customs

is well hold on let me let me first say

solo content and boy girl content I do

not charge like differential prices for

so ten dollars of solo is charged the

same for ten dollars boy girl

um so just keep that in mind now boy

girl I do like consider it like a play

play so like I would do the one dollar a

minute plus five dollars so let's say

it's a 10 minute sex tape I would do ten

dollars for each for because of the

length and that would add five dollars

so probably about fifteen dollars for a

sex tape

um

as far as Customs let's talk Customs so

for my Customs I like to charge around

25 a minute I would say is the average

of What I charge with a minimum of five

minutes

so what's five times 25

that's

125. y'all my brain ain't working that's

125.

so at bare minimum I will be making a

five minute video for a subscriber for

125 dollars

now when I make that video and I do a

bare minimum five minutes because you

don't want a bunch of people saying oh I

want this minute video this two minute

video and then you're only getting 25 or

50 because like it's a lot to set up

what you like what they want you to do

and then to actually do it take the time

out of your day because it is a special

request and so it's not just a usual ppv

that you were just naturally gonna do

it's special

and so I also take those custom videos

and because they more than likely want

their name set in it what you can do is

use splice

the app splice is great for editing

videos I will take a custom after I

send the custom to the actual user and I

will edit out their name and then edit

it to sell it as a generic ppv which is

priced originally how I price the ppvs

so a five minute custom for someone with

their name in it might be 125 dollars

once I edit out all the customization to

sell it as a generic ppv let's say it's

four dollars I still go buy like a

dollar a minute so I might sell that

video for five or six dollars to all my

other subscribers that's because it was

a special request to that one person

their name is in it I went out of my way

to make it if you want my attention then

you're going to have to pay more that's

just how it is because I don't go off my

content schedule just for anyone so if

you're going to go out of your schedule

make sure that they know make sure it's

worth it make sure that they know that

it is special and that

it's for them and if they want to pay

the price then that's fine but if they

don't want to pay the price then

you know maybe find it find it from

somewhere else

that's just my opinion I think 25

dollars a minute for a customer is very

cheap very very cheap okay I see girls

getting 500 for like three minutes on

Customs so to do like a five minute

custom for 125 or a six minute custom

for 150 an eight minute custom for 200

like I think that's very very doable and

respectable

so if they can't pay that amount then

they're not me they're not they're not

made to have a custom so that's that

don't don't you know weigh on it because

you're worth it

okay especially Customs you're worth it

so

um so we talked about pre-made

solo and boy girl and then we talked

about Customs was there anything else I

wanted to talk about

oh okay so

um

occasionally what I'll do is I'll send

out like let's say an eight minute video

boy girl or solo

I tend to make it a video that people

previously have not purchased a lot and

what I'll do is I'll put the video there

because you know when you get a mass

message you're able to see the length of

the video so let's say this video I sent

out before flopped and it didn't do well

but it's eight minutes I will put that

video as a ppv for eight minutes and

then I'll price it for five dollars

because so it's a it's a great deal

right five dollars for an eight minute

video and all I'll say is Olo caption is

surprise with a heart that way no one

knows what it is they know it's a video

that's eight minutes long but you're

only charging five dollars for it and so

that is a super great amazing deal while

they you know might have not purchased

it before based off the description

because you're now sending it out as a

surprise and they don't know what

they're exactly getting that like

mysterious mischievous energy kind of

pushes them to get the deal they're

gonna say oh five dollars for an eight

minute video like she never sends out

these deals they're gonna be more

tantalizing to to purchase that not only

that but because they didn't perform

like as well as she wanted them to in

the past that is a way to push and get

your subscribers to purchase ppbs that

you worked hard on but didn't end up

being you know the hottest sale on the

market

if that makes sense

um I have also found when I title titles

have a lot to do with sales I feel like

the more descriptive you are the more

people will know what they want

it's effective but if you're less

descriptive then it also leaves room for

imagination and mysteriousness and that

can also push sales so both are very

important I noticed that one caption I

do

um

what is like my porn from a couple years

ago if I caption it do this I swear to

god it works

here are some tapes I made

when I was Fairly Legal meaning 18 years

old

don't put when I was illegal because

that's that's illegal but when I was

barely legal and I

sent a couple like small Clips let's say

I said five small clips for like four

dollars or five dollars all they see

axel

all the subscribers see is that this

girl bundled five videos and she's

sending it for five dollars they don't

see the length per video and also for

whatever reason people absolutely love

young porn So when you say oh this is I

recorded this when I was barely legal

it's it's sexy it's hot people want to

see what you were like before you had

all your experience so use that Caption

This is my poem when I was barely legal

and then also bundles the more they

think they're getting bang for their

Buck the more Willy they are to spend if

you see

okay this girl bundled three videos it's

gonna pop up in their Mass message as

here's a bundle of three videos and then

it's gonna show the price so let's say

you send three videos

let's say you label it ten dollars well

those videos can be two minute videos

they don't have to be three full like 10

minute videos so if you send out three

videos each for two dollars that's

or each for two dollars sorry three

videos each that are two minutes that's

two four six minutes worth of content

for ten dollars because the subscriber

on the other end does not get to see the

length per video and so it kind of

leaves for that mystery like what am I

paying to get you know I know three

videos is a lot and ten dollars is

pretty cheap so they're often willing to

make that jump and purchase your content

um I believe that is all I have to say

about pricing pre-made Customs ppv

strategies

um

and all the tips and tricks that I would

give so if you like this video give it a

thumbs up there will be many many more

like it leave in the comments below if

you took anything away from it I hope it

helped you

um these are just the tactics that I use

and it seems to be pretty successful so

let me know below I will link the guy

that got me to the top point one percent

and then I will also put my referral

link if you could use it I would highly

appreciate it it doesn't take from you

it only takes from only fans so until

next time we will see y'all later uh I

love y'all so much and I hope you're

Gathering and getting something from

these videos because I I really love

helping and I do and I love recording

and showcasing my personality and being

hopefully a coach of some sort for y'all

so until next time have a great day and

I will see you later