4 Marketing Strategies That Grew My SaaS To 7 Figures
Summary
TLDRThis video offers valuable insights into marketing strategies for growing a SaaS business. The presenter shares personal experiences and proven tactics, including cold emailing, using lead lists, and leveraging LinkedIn outreach. They also discuss the importance of content marketing and how it synergizes with outbound efforts. The video is aimed at helping viewers scale their SaaS companies to six or seven-figure revenue, emphasizing the practical steps and tools used by the presenter to achieve such growth.
Takeaways
- đ The video shares strategies for marketing a SaaS business to acquire customers and grow the business.
- đĄ The presenter has previously provided content on generating SaaS ideas, validating them, and choosing the right no-code builder for an MVP.
- đ Cold emailing is highlighted as an efficient, affordable, and scalable strategy for B2B SaaS companies.
- đ Domains are warmed up using tools like instantly.ai to ensure emails land in the inbox rather than being marked as spam.
- đ Lead lists can be purchased from sources like apollo.io, uply.com, and builtwith.com to target specific audiences.
- đ A gradual approach to sending emails is recommended, starting with a small number and increasing over time.
- đŹ The video suggests using a simple and effective subject line like 'quick question' and a conversational script for outreach.
- đŒ Paid ads are recommended once a company reaches a significant monthly recurring revenue, often leading to profitable customer acquisition.
- đ LinkedIn outbound strategies, including using automation tools and targeting specific profiles, can be effective for sales.
- đ Content marketing is emphasized as a powerful method to attract customers by providing valuable information that leads to the use of the software.
- đ The presenter suggests that content marketing not only attracts customers but also enhances the credibility of outbound efforts.
Q & A
What are the secrets to marketing a SaaS business as shared in the video?
-The video shares strategies such as cold emailing, paid ads, LinkedIn outbound, and content marketing to effectively market a SaaS business.
Why is cold emailing considered an efficient strategy for B2B software companies?
-Cold emailing is efficient because it's affordable, scalable, and allows for predictable customer acquisition.
How does warming up domains with a tool like instantly.ai help with email deliverability?
-Warming up domains with instantly.ai helps ensure that emails are not marked as spam, thereby increasing the chances of landing in the recipient's inbox.
What is the recommended approach for buying and warming up secondary domains for cold emailing?
-Buy secondary domains from Google Domains and set them to forward to the main domain, then warm them up using a tool like instantly.ai to establish trust with email providers.
Where can one purchase lead lists for cold emailing campaigns?
-Lead lists can be purchased from platforms like apollo.io, uply.com, and builtwith.com.
How does the speaker recommend starting the cold emailing process once domains are warmed up?
-Start by sending five emails per domain per day and gradually increase the number of emails sent per domain each week.
What is the significance of using a personalized subject line like 'quick question' in cold emails?
-Using a subject line like 'quick question' is effective because it encourages the recipient to open the email and engage in a conversation.
How does the speaker suggest personalizing the content of cold emails?
-The speaker suggests using tools like fast outreach.ai to mass personalize the emails and include conversation-starting questions.
What is the recommended strategy for using paid ads to grow a SaaS company?
-Run ads to an information product to acquire customers at a break-even or barely profitable rate, then upsell them to the SaaS product for profit.
Why is LinkedIn outbound considered a cost-effective strategy for SaaS companies?
-LinkedIn outbound is cost-effective because it allows for targeted connection requests and direct messaging, which can be scaled predictably with automation tools like expanding.io.
How does content marketing complement outbound strategies in SaaS marketing?
-Content marketing compounds with outbound efforts by building brand authority and trust, making recipients more likely to respond positively to outreach attempts.
Outlines
đ Marketing Strategies for Growing Your SAS Business
This paragraph introduces the video's focus on marketing strategies for SAS businesses. The speaker shares personal experiences and strategies that have been effective in growing their own SAS companies. The video promises to cover how to acquire customers predictably and generate a predictable revenue stream. The speaker also mentions providing a link to a newsletter for more marketing insights and encourages viewers to subscribe for further content. The strategies discussed include cold emailing, which is highlighted as an efficient, affordable, and scalable method for B2B software companies. The process of warming up domains, purchasing lead lists, and the gradual increase in email outreach are detailed. The speaker also recommends using tools like instantly.ai for domain warming and fastoutreach.ai for email personalization. The paragraph concludes with a mention of a free marketing template available for download.
đŒ Advanced Marketing Techniques for Scaling SAS Companies
The second paragraph delves into more advanced marketing techniques for scaling SAS companies. It discusses the use of paid ads as a strategy once a company reaches a certain revenue threshold. The speaker suggests running ads to promote an information product, which can then be used to upsell the main SAS product, ensuring profitability in customer acquisition. The paragraph also covers LinkedIn outbound marketing, detailing the use of LinkedIn automation software and the process of sending connection requests and direct messages to target audiences. The effectiveness and cost-efficiency of this approach are highlighted. Lastly, the paragraph emphasizes the importance of content marketing, suggesting creating valuable content that targets the ideal client profile and integrates the software as a solution. The speaker shares personal examples of content creation and how it complements outbound strategies. The paragraph concludes with a call to action for viewers to implement these strategies to bootstrap their SAS companies to higher revenue levels.
Mindmap
Keywords
đĄSaaS
đĄCustomer Base
đĄCold Email
đĄLead List
đĄDomain Warming
đĄPersonalization
đĄSWOT Analysis
đĄPaid Ads
đĄLinkedIn Outbound
đĄContent Marketing
Highlights
Secrets to marketing your SAS business to grow your customer base and business.
Strategies to get customers for your software company predictably and earn predictable revenue.
No-code Builder recommendations for building your MVP.
Subscribe to the newsletter for more marketing insights on growing your software company.
Marketing routes for SAS companies: cold email, paid ads, LinkedIn outbound, and content marketing.
Cold email as an efficient and scalable strategy for B2B software companies.
Warming up domains to avoid being marked as spam by using tools like instantly dot AI.
Buying lead lists from sources like Apollo.io, Uply.com, and Builtwith.com to target potential customers.
Incremental email strategy starting with five emails per domain per day and increasing weekly.
Using a simple and effective subject line like 'quick question' for email campaigns.
Mass personalization of cold email campaigns using tools like Fast Outreach AI.
Transitioning email responses into demos or sales calls based on customer engagement.
Using HubSpot's full marketing plan for in-depth marketing strategies and SWOT analysis.
Paid ads strategy for SAS companies once monthly recurring revenue exceeds ten thousand dollars.
Running ads to information products to upsell to the main software for profit.
LinkedIn outbound strategy using automation software like Expandy.io for sales team management.
Content marketing as a powerful tool to attract customers and compound with outbound efforts.
Creating content that provides value and plugs into the need for your software.
The compound effect of content marketing on outbound strategies to increase credibility and response rates.
Download a free full marketing template from the description for strategic planning.
Closify's success story of bootstrapping to six-figure months in 16 months using these strategies.
Transcripts
in this video I'm going to be sharing
with you the secrets to marketing your
SAS business so that way you can
actually go and start getting your own
customer base and growing a real
business I've already put out videos
about how you can come up with SAS ideas
how you can validate them and even how
to choose what no code Builder you
should build your MVP on now we need to
teach you how to actually get customers
for your software company so in this
video I'm going to show you the exact
strategies that I've actually used to
grow my personal SAS companies over the
last two years exactly how I was able to
get customers predictably and earn
predictable Revenue again no one else is
really sharing game like this on YouTube
in the SAS space so if you appreciate my
content I'm going to put the link to
subscribe to my newsletter in the
description so that way you can get more
marketing insights from me around how to
grow your software company so make sure
you like subscribe and let me break this
down for you guys
[Music]
if you want to truly grow and scale your
SAS companies there's a few different
marketing routes that you can take I'll
break them down so number one is cold
email this is my favorite strategy for
B2B software companies because it is so
efficient it is so affordable and is so
scalable so what you're going to do is
you have to first buy and warm up
domains so you're gonna go to Google
domains and you're going to buy domains
that are going to be secondary domains
so my main website was tryclosified.com
and so I would buy domains like start
tryclosify.com and it would forward to
my main domain and so once you buy these
domains and set them up to forge your
main domain then you have to warm them
up inside of a software like instantly
dot AI
while warming up your domains does is
basically the software will send emails
back and forth to tell Google that you
are not spamming people and that people
and that your emails need to land in the
inbox
it takes about two weeks for your
domains to get warmed up and free to be
ready to start sending emails so in the
meantime what you need to do is you need
to buy a lead list or you need to buy
emails of people that you're going to be
reaching out to so there's a couple
different places that you can buy leads
from there's apollo.io there's uply.com
there's builtwith.com and people always
ask me like Alex which one is the best
and honestly there's not really a right
answer you kind of just need to be a
scientist and you need to test them for
yourself so go buy a couple different
lead lists from a couple of those
different sites and test them against
each other you know be a scientist
so once you have the lead list then
you're actually ready to start emailing
assuming they're warmed up so I start by
setting five emails per domain per day
so if I have five domains then I will
start off sending a total of 25 emails a
debt and I will increase by five emails
per domain
um every single week so week one I'm
sending five emails per domain per day
week two I'll send 10 emails per domain
um per day and so on and so forth
and so I have used the same subject line
the whole time I'll use the subject line
quick question it works everyone uses it
but it's because it just works and for
the script I keep it very very simple
and I use fast outreach.ai to mass
personalize my code email campaigns so
an example script would be something
like hey name and then it would be a
personalized first line it could be
something like I see your base in Miami
I can't wait to watch the Heat this
season or whatever sports team is in
season and then I'll say some like quick
question and then I will say a
conversation starting question it could
be like are you actively hiring on your
sales team so something that's a
conversational question that they can
easily answer with a yes or no and then
based off their response I can then you
know transition them into you know
moving them to a demo or you know an
actual sales call
and if you guys want I actually use
hubspot's full marketing plan for all of
my companies so for example some of you
want to you're going to want to do is a
full SWOT analysis of the industry that
you're trying to get into which is
strengths weaknesses opportunities and
threats you're going to want to Define
your target audience and as well as your
three business objectives next you want
to identify your in-depth marketing plan
including six PSA marketing as well as
allocating the marketing budget and as
well as for which specific channels
you'll be marketing on the link to
download this free marketing template is
in the description I highly recommend
you download and check it out now back
to the next strategy so the second way
that you can grow your SAS company is
paid ads and this is something I would
recommend once you're over ten thousand
dollars in monthly recurring Revenue but
once you crack these they're extremely
scalable and so a really common theme of
what people are doing now is they'll
actually run the ads to some sort of
information product so it might be fifty
dollars to a hundred dollars and the
reason that you're running the ads to
the info product is so that way you can
either Break Even or be barely
profitable on the acquisition of the
customer for the info product and then
in the info product you upsell them to
your software company and then that
monthly recurring revenue on your SAS is
all straight profit so you're actually
profitable acquiring customers for your
SAS company and so this is what you've
seen Emon doing is what you've seen
Jordan Welch doing and all these other
big players that are getting into the
SAS game is they're running their ads to
info and then up selling them to their
software on the back end so this is
something that's a little bit higher
level and like I said I wouldn't
recommend doing this until you're at at
least over ten thousand dollars in
monthly recurring Revenue but once you
do get there this can very quickly take
you from ten thousand dollars to thirty
thousand dollars the third channel that
you can do is LinkedIn outbound and so I
was really big on building a sales team
on LinkedIn when I was running closify
and so what I would do is I would hire a
group of five to ten sales reps at a
time and I would get all of them in
account with expanding.io which is a
LinkedIn automation software and I would
tell them you know who we're targeting
and I'll basically send them a sales
Navigator list to Target and for them to
upload into expandy and so then they
would start their own expanding
campaigns and they'll be running both a
connector and also a messenger campaign
so the connector campaign is going to be
sending connection requests to the
Target list that I gave them and then
the messenger campaign is going to DM
every single person that accepts their
connection requests and so we were doing
this with you know 10 sales reps at a
time and so you know I think they're all
setting 30
um connection requests per day times 10
so 300 connection requests a day this
skilled very very quickly and it was a
very effective
um channel for us it closes it's very
cost effective you know expanding is
only 100 bucks a month and it's very
predictable once you kind of find out
like what type of connection
um request acceptance rate you get and
as well as you know the response rate
from the ounce is a very predictable and
stable way to scale your outbound
strategies and so the fourth Channel
that I really recommend is getting into
content marketing so kind of like what I
do on this page right we've all seen you
know the power of short form content and
long form content like this so basically
whatever it is that you're or whoever it
is that you're targeting create content
for that ideal client profile so what I
like to do is I like to put out valuable
information where they need your
software to implement the value that
you're giving them so a good example is
I created a a LinkedIn post generator
using AI or open Ai and basically I
would go into Facebook groups and I
would make posts of like how to get
clients on LinkedIn using Ai and in
order to implement the information that
I was teaching them a step inside of my
post would be signed up to the LinkedIn
post generator that I created so that's
a really effective way that you can get
clients because they need to use your
software to implement your information
and so you can do this you know as well
in your short form content you can make
a reel and say you know here's how to do
X Y and Z break down the steps and then
plug your software in the middle of it
and you know then say like oh the links
in my bio too and send them to that and
so content marketing is a very powerful
way to get customers to your software
company the the other thing to keep in
mind with content marketing is this
compounds with your outbound efforts so
it's like you know when you cold email
someone or when you you know cold DM
them on LinkedIn it's like a very common
thing to do is to search up the person
that just reached out to you so if all
of a sudden you know you could email
them and you're also putting out a ton
of content online I'm like oh who's this
guy that's cool to emailing me they're
gonna look you up and then if they go
see oh this guy's got a lot of content
out on the internet and here's like all
of his free value that he's put out
here's like podcasts he's done you know
here's um
some case studies that he's put on
YouTube they're like oh this is a guy
that I want to respond to this is a guy
that I actually might want to consider
doing business with and so by putting
out content it compounds with the
efforts of your outbound strategies as
well which makes it even more powerful
so Guys these four strategies to Market
software companies is what took closify
from zero to being able to bootstrap it
all the way to six figure months in 16
months if you follow everything that I
just outlined for you in this video you
will be able to bootstrap your software
company to a six or even seven figure
run rate and obviously it doesn't happen
quickly but those are the channels that
I did to do that myself
if you want more in-depth breakdowns of
strategies that I'm actively using in my
own software companies again the link to
join my newsletters in the description
where I send those updates and as well
the link to download that completely
free full marketing template is as well
in the description and I really
recommend you download that because I
use it for all of my companies other
than that I hope you got some value from
this video let me know in the comments
if you enjoyed it and besides that make
sure you like this video subscribe
follow my other socials and I'll catch
you in the next video
yeah I thought it was pretty fire
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