7 Kisah Inspiratif Pengusaha Sukses Terbaik 2020

Summary

This video from the Si Kutu Buku channel features host Maikel recommending seven inspirational stories. He highlights entrepreneurs like Ghufron Syarif, who launched the popular beverage brand Haus, and Gazan Azka Gafara, founder of Zanana Chips. Maikel also shares wisdom from prominent figures such as Jack Ma, Bob Sadino, and Ciputra, emphasizing the value of perseverance, innovative thinking, and a positive mindset. Each story provides insights into overcoming challenges and achieving success, aiming to inspire viewers to stay motivated in pursuing their own goals.

Takeaways

• 📚 The video introduces 7 inspirational stories recommended by the channel 'Si Kutu Buku'.
• 📈 The first story is about Ghufron Syarif (UFO), who founded the popular beverage brand 'Haus', catering to the middle-low market segment in Indonesia with affordable prices.
• 💡 The second story shares advice from Jack Ma, encouraging young people to avoid complaining and to stay persistent, as this mindset helped him build his business empire.
• 💼 The third story highlights the late Bob Sadino, a successful and unconventional entrepreneur who believed in action over theory, focusing on taking risks and letting life flow.
• 🍌 The fourth story is about Gazan Azka Gafara, the founder of Zanana Chips, who saw a market gap in banana chips and turned it into a multi-million-dollar business.
• 🏗️ The fifth story features Ciputra, a prominent property developer in Indonesia, who used innovative thinking, like the 'Columbus Egg' approach, to win projects and build his empire.
• 🤝 The sixth story is about Dato Sri Tahir, the founder of Mayapada Group, who believes that a successful entrepreneur should not only benefit their company but also contribute to society and the country.
• 🧠 The seventh story discusses Sudhamek AWS, the President Commissioner of GarudaFood, who emphasizes the importance of interpreting events wisely and using them to make thoughtful decisions.
• 📅 The video was created in early 2021, reflecting on inspiring stories from 2020 to help viewers set resolutions and future goals.
• 👍 The video encourages viewers to subscribe to the channel, support its content, and engage by sharing their favorite inspirational stories or suggesting new ones for future videos.

Q & A

Who is the main speaker in the video and what is the focus of the channel?

The speaker is Maikel, and the focus of the channel 'Si Kutu Buku' is to share inspirational stories and educational content.

What is the purpose of this specific video on the 'Si Kutu Buku' channel?

The purpose of this video is to recommend seven of the best inspirational stories according to the 'Si Kutu Buku' channel, aimed at motivating viewers.

Who is Ghufron Syarif, and what business did he create?

Ghufron Syarif, also known as UFO, is the founder of the popular beverage brand 'Haus,' which targets the middle to low-income market in Indonesia with affordable products.

What business philosophy did Jack Ma share in his story?

Jack Ma advised young people to avoid complaining and giving up easily. He shared that successful people look for solutions when others are busy complaining, and this mindset helped him succeed despite initial failures.

What was Bob Sadino's unique perspective on success, and how did it impact his approach to business?

Bob Sadino believed in a practical, action-oriented approach to success, famously saying that you don’t need formal schooling to get rich. He emphasized taking risks and letting life flow naturally.

How did Gazan Azka Gafara start his business Zanana Chips, and what was the initial challenge he faced?

Gazan Azka Gafara started Zanana Chips, a banana chips brand from Bandung, in 2012. His initial challenge was finding banana chips in Bandung, which led him to see a market opportunity. He started small, selling his product in basic packaging to friends.

What was Ciputra's 'Columbus Egg' strategy, and how did it help him win a project?

Ciputra used an innovative approach called the 'Columbus Egg' strategy, where he proposed building shopping malls and a modern market instead of traditional shops. This impressed the Governor of Jakarta and helped him secure the Senen project.

What principle did Dato Sri Tahir follow as a successful businessman?

Dato Sri Tahir, founder of Mayapada Group, believes that a successful entrepreneur should not be selfish but should contribute to society. He emphasized that seeking profit is acceptable, but doing good is an obligation.

What life advice did Sudhamek AWS receive from his mother, and how did it shape his success?

Sudhamek AWS's mother advised him to 'flip his thinking,' meaning that he should approach problems from different perspectives. This mindset helped him navigate difficult situations and maintain his mental health.

What is the overall message of the video?

The overall message of the video is to inspire viewers by sharing stories of perseverance, innovation, and success from various entrepreneurs, encouraging them to adopt positive mindsets and actions.

Outlines

00:00

📚 Welcome and Channel Support

Maikel, the host of the channel 'Si Kutu Buku', introduces the video where he will share seven inspiring stories. He begins by encouraging viewers to subscribe and turn on notifications to support the channel. He highlights that the new year is a great time to make resolutions and shares that the video will offer motivational stories to inspire viewers as they pursue their goals.

05:00

🥤 Ghufron Syarif and the Success of Haus

The first inspiring story is about Ghufron Syarif, also known as UFO, the founder of the trendy beverage brand 'Haus.' UFO researched the middle-low income market in Indonesia and decided to create affordable drinks priced between Rp5,000 and Rp15,000. Targeting this segment with trendy tea and coffee-based beverages, UFO launched 'Haus' in 2018. Within a month, the brand sold two million cups, generating an impressive turnover of 20 billion Rupiah.

💡 Jack Ma's Advice to the Youth

Jack Ma’s story offers a lesson in resilience and optimism. He reflects on his early frustrations, comparing himself to successful individuals like Bill Gates. However, he realized that successful people focus on solving problems instead of complaining. Jack Ma recalls the early years of his business when it was not profitable, but customer appreciation kept him going. He believed in his long-term vision, which eventually led to his success.

🎯 Bob Sadino's Business Philosophy

The third story focuses on Bob Sadino, a successful entrepreneur known for his unconventional appearance and mindset. Despite his casual appearance, Sadino became a leading figure in agribusiness and supermarket chains like Kemchick. He famously said, 'If you want to be rich, don't go to school,' sparking controversy. However, his philosophy emphasized action over theory, urging people to take bold steps and let life flow naturally.

🍌 Gazan Azka Gafara and Zanana Chips

Gazan Azka Gafara is highlighted for his success with Zanana Chips, a banana chip brand from Bandung. He started his business in 2012 by identifying a gap in the market for banana chips in Bandung. Initially, Zanana Chips were sold in simple packaging to friends, but Gazan's focus on the product’s taste and consistency helped him grow the business. Over time, Zanana Chips achieved multimillion-dollar success and expanded internationally.

🏗️ Ciputra’s Secret to Success: The Columbus Egg

Ciputra, a leading property entrepreneur in Indonesia, is known for his innovative thinking, which he likened to the story of 'Columbus’s Egg.' In a business context, Ciputra applied this concept to win a project bid by proposing a novel idea of building a shopping mall and modern market when others suggested conventional developments. His out-of-the-box thinking impressed President Soekarno, leading to the successful construction of the Senen project.

💼 Dato Sri Tahir’s Philosophy of Giving Back

Dato Sri Tahir, the head of the Mayapada Group, shares his belief that a successful entrepreneur should contribute not only to their company but also to society. He stresses that success is meaningful when shared with others, emphasizing the importance of not being selfish. Tahir's philanthropic work has earned him a reputation as a businessman who prioritizes doing good alongside pursuing profit.

🧠 Sudhamek AWS and the Power of Thought

Sudhamek AWS, Chairman of GarudaFood, attributes his success to a piece of advice from his mother: 'People should be able to turn their thoughts around.' This philosophy helped him navigate tough times by controlling his responses to life’s challenges. He stresses the importance of thinking before reacting, which allowed him to maintain balance and resilience during difficult periods of his life and career.

Keywords

💡Ghufron Syarif (UFO)

Ghufron Syarif, also known as UFO, is introduced in the video as an entrepreneur who founded the popular beverage brand 'Haus'. His story is used to highlight the importance of research and targeting the right market, specifically the middle to lower income group in Indonesia. His success was driven by his ability to offer affordable, trendy drinks like Thai tea and coffee, selling millions of units monthly.

💡Jack Ma

Jack Ma, founder of Alibaba, is referenced in the video for his motivational message to young people, emphasizing the importance of optimism, perseverance, and not complaining. He shares how he struggled during the early years of his business but kept going, inspired by positive feedback from customers. Jack’s story serves as an example of how resilience and focusing on solving problems can lead to success.

💡Bob Sadino

Bob Sadino was a successful Indonesian entrepreneur known for his casual and unconventional style. He is remembered for his bold statements on success, such as 'If you want to get rich, don’t go to school.' This controversial advice reflects his belief in practical experience over academic theory, which he applied in his ventures in agribusiness and supermarkets. His story is presented as a call to action for those who wish to follow a non-traditional path to success.

💡Gazan Azka Gafara

Gazan Azka Gafara is the founder of Zanana Chips, a banana chips brand from Bandung that gained massive popularity. His story illustrates how he identified a market gap and capitalized on it by focusing on the product's taste rather than fancy packaging or celebrity endorsements. This example highlights the importance of consistency and product development in business.

💡Ciputra

Ciputra was a prominent property developer in Indonesia and is included in the video for his innovative approach to winning tenders. His concept of the 'Columbus egg,' which involved thinking differently to solve problems, helped him secure major projects such as the Senen Market in Jakarta. Ciputra’s story emphasizes the value of innovation and creative problem-solving in business.

💡Dato Sri Tahir

Dato Sri Tahir, a major figure in the Indonesian business world as the founder of the Mayapada Group, is celebrated for his philanthropic efforts. The video highlights his belief that success is not just about personal wealth but also about contributing to society. His principle of 'seeking profit is fine, but seeking goodness is a duty' reflects his philosophy that true success is shared.

💡Sudhamek AWS

Sudhamek AWS, the President Commissioner of GarudaFood, shares life advice from his mother, 'people must be smart in flipping thoughts.' This means viewing situations from different perspectives before reacting. His story emphasizes emotional resilience and adaptability, which helped him overcome significant challenges in his personal and professional life.

💡Haus

'Haus' is the beverage brand created by Ghufron Syarif (UFO) that became popular for offering trendy, affordable drinks such as Thai tea and iced coffee. The brand is significant in the video as an example of a successful business model catering to the middle-low market segment in Indonesia. It demonstrates how understanding the target market’s spending habits can drive business success.

💡Zanana Chips

Zanana Chips, founded by Gazan Azka Gafara, is a banana chip brand that grew from humble beginnings to become a multimillion-dollar business. The video uses this brand as an example of how identifying a simple market need (in this case, the lack of banana chips in Bandung) and focusing on quality can lead to large-scale success. It also shows the importance of perseverance in business growth.

💡Columbus Egg

The 'Columbus Egg' metaphor, based on the story of Christopher Columbus proving that an egg could stand upright by slightly cracking its base, is used by Ciputra to illustrate the importance of innovation in problem-solving. In the video, this concept is applied to Ciputra’s approach in proposing innovative shopping malls over traditional market designs, which won him significant development contracts.

Highlights

Introduction and welcoming viewers to the 'Si Kutu Buku' channel.

The topic focuses on 7 inspirational stories recommended by 'Si Kutu Buku'.

First inspirational story: Ghufron Syarif, known as 'UFO,' who founded the beverage brand 'Haus'.

UFO conducted market research on the middle-low segment before launching his business.

His products are affordable, ranging from 5000 to 15000 IDR, which was key to his success.

Haus' beverage offerings include trendy flavors like Thai tea, green tea, and es kopi susu.

Second story: Jack Ma's advice to young people about optimism and not complaining.

Jack Ma shares how his business struggled for the first three years but persevered.

He emphasizes the importance of finding solutions to problems rather than complaining.

Third story: Bob Sadino, a quirky businessman known for his agrobusiness and supermarket chain, Kemchick.

Bob's unconventional style extended to his life philosophy of focusing less on theory and more on action.

Fourth story: Gazan Azka Gafara, who built a multi-million dollar business from banana chips called Zanana Chips.

Fifth story: Ciputra's success in real estate and how he won a project using innovative thinking (Colombus' egg).

Sixth story: Dato Sri Tahir's success with Mayapada Group and his philosophy of sharing success with others.

Seventh story: Sudhamek AWS, President Commissioner of GarudaFood, who learned wisdom from his mother about resilience.

Transcripts

halo halo semua ya nama saya Maikel

Selamat datang di channel saya si kutu

buku kali ini saya akan membahas 7

rekomendasi kisah inspiratif Terbaik

versi si kutu buku Sebelum kita mulai

buat kalian yang mau support channel ini

agar terus berkarya caranya gampang

banget kalian cukup klik subscribe dan

Nyalakan loncengnya untuk berlangganan

biar membantu banget supaya kita bisa

rutin posting dan bersama-sama belajar

di channel ini karena sekarang sudah

masuk awal tahun 2021 pasti banyak dari

kalian yang membuat resolusi dan rencana

masa depan Nah Saya ingin memberikan

beberapa kisah inspiratif yang mungkin

saja menarik untuk kamu tonton kisah

inspiratif pertama yang saya

rekomendasikan adalah kisah inspiratif

dari Ghufron Syarif atau dikenal dengan

nama UFO dia merupakan salah satu

pemilik dari minuman kekinian dengan

merek haus sebelum memutuskan untuk

menjual minuman haus

UFO sudah lebih dulu melakukan riset

sebagai informasi pasar middle low ini

sangat besar di Indonesia itulah yang

kemudian membuat ufo berpikir produk apa

yang cocok untuk pasar itu dengan harga

yang terjangkau yaitu 5000 hingga

Rp15.000 angka Segitu juga sudah

Berdasarkan riset inilah oleh UFO

berdasarkan pada rata-rata pengeluaran

orang di segmen middle low akhirnya UFO

memutuskan untuk mengembangkan minuman

kekinian bermerek haus yang menawarkan

segala jenis produk yang berbahan dasar

teh atau kopi yang sedang trend di pasar

dengan menyasar segmen kelas C varian

Rasa yang ditawarkan juga sangat beragam

mulai dari Thai tea green tea Black Oreo

cheese es kopi susu dan sebagainya

hingga akhirnya harus berdiri sejak

tahun 2018 dan dalam sebulan harus mampu

menjual dua juta gelas dengan total

omset mencapai 20000000000 kisah

inspiratif kedua yang saya

rekomendasikan adalah seorang nasehat

Jack Ma kepada anak muda untuk jangan

kebanyakan ngeluh dan gampang menyerah

Jack Ma bercerita 20 tahun yang lalu dia

juga suka kesal dan orang sukses Jack

kesal dengan Bill Gates Kenapa Bil punya

kesempatan untuk sukses sedangkan dia

tidak setelah akhirnya pikirannya mulai

tenang dia lalu berpikir Jack kemudian

menjelaskan apa yang membedakan orang

yang sukses atau tidak orang sukses

terbiasa memandang masa depan dengan

optimis mereka tidak pernah mengeluh dan

selalu berusaha mencari solusi untuk

menyelesaikan masalah ketika orang lain

sibuk mengeluh itu adalah kesempatan

bagi orang sukses untuk mencari solusi

dari keluhan orang tersebut Jack

mencontohkan kisah hidupnya tiga tahun

pertama bisnis cek sama sekali tidak

pernah untung tapi apa yang membuatnya

terus berjuang ternyata Jack menerima

banyak email terima kasih dari para

pelanggan karena bisnis Jack membantu

menghubungkan mereka untuk berjualan ke

luar negeri memang pada saat itu mereka

tidak bisa membayar Jack

picek percaya kalau dia terus melakukan

hal ini maka suatu saat dia akan sukses

dan sudah terbukti dari kerajaan bisnis

yang Jack miliki hingga saat ini kisah

inspiratif ketiga yang saya

rekomendasikan adalah nasehat almarhum

Bob Sadino tentang mindset sukses

berbisnis bagi yang tidak kenal box

Sadino semasa hidupnya dia memiliki gaya

nyentrik dengan setelan khas berkemeja

dan celana jeans pendek bukan cuma

tampilan namanya sendiri juga bukan nama

asli nama aslinya adalah Bambang Mustari

Sadino nama bob muncul dari sebuah

akronim bukan orang biasa Kemudian

akhirnya nama itu yang dipakai hingga

akhir hayatnya walaupun nyentrik book

merupakan pengusaha sukses dari usaha

agrobisnis dan supermarket yaitu

jaringan supermarket kelas atas bernama

kemchick perusahaan daging olahan

bernama kemfood dan perusahaan khusus

ekspor sayur-mayur bernama keempat book

juga pernah berkata kalau mau kaya

sauce sekolah tentu saja pernyataannya

jadi kontroversial apalagi dikalangan

akademisi walaupun begitu tentu saja

kalimat itu punya kebijaksanaannya

sendiri karena pada dasarnya Bop tidak

suka terlalu banyak teori yang penting

kerjakan berani dan biarkan hidup

mengalir kisah inspiratif keempat yang

saya rekomendasikan adalah seorang

pengusaha muda bernama Gazan Azka gafara

yang merupakan stereo Daffa under dari

zanana chips buat yang belum tahu zanana

chips adalah keripik pisang asal Bandung

yang sekarang omsetnya sudah miliaran

dan diekspor ke berbagai negara waktu

awal membangun zanana pada tahun 2012

Gaza melihat ada celah pasar kalau ada

orang yang mencari keripik pisang semua

ini didapat dari survei dilakukan oleh

Gazan ke-15 orang teman termasuk dirinya

yang kesulitan mencari keripik pisang

Lampung di Bandung dari situ Gaza

melihat ada peluang untuk berjuang

keripik pisang pada awal menjalankan

bisnis dan

nah Gazan hanya fokus ke produknya

Bagaimana caranya membuat orang suka

dengan rasa dari zana nah di tahap itu

zanana masih belum ada packaging yang

cantik belum endorse artis dan blog

fokus membangun brand zanana Ghazali

hanya fokus jualan dan membuat

sebanyak-banyaknya orang mencoba zanana

jadi saat itu zanana hanya dijual di

kemasan plastik bening seharga 10ribuan

dan dijual ke teman-teman terdekatnya

namun perlahan zanana konsisten

menjalankan lima tangga bisnis hingga

akhirnya bisa beromzet miliaran seperti

sekarang kisah inspiratif kelima Yang

saya rekomendasikan adalah kisah

inspiratif dari almarhum Ciputra

pengusaha properti yang masuk dalam

daftar orang terkaya di Indonesia

Ciputra punya rahasia suksesnya

tersendiri rahasia slow Ciputra gunakan

untuk memenangkan sebuah proyek yaitu

tahasia telur Colombus

Hai sebagai informasi telur Colombus

adalah cerita yang berawal dari

tantangan Colombus ketika diremehkan

saat jamuan bangsawan Spanyol waktu itu

Columbus bertaruh kepada para bangsawan

Siapa yang bisa mendirikan telur di atas

meja tanpa alat bantu apapun setelah

dicoba berkali-kali tidak ada satupun

yang bisa hingga akhirnya Columbus

menunjukkan cara sederhana dengan

memecahkan sedikit bagian telur untuk

dijadikan tumpuan dalam mendirikan telur

di kisah ini kita belajar bahwa kita

perlu mempunyai cara berpikir yang

inovatif sehingga mampu memberikan

solusi yang berbeda dari masalah yang

sedang dihadapi saat mengikuti tender

proyek Senen Ciputra mempraktekkan

rahasia telur Colombus ketika developer

lain mengajukan konsep pembangunan ruko

dan Pasar Ciputra berpikir dengan cara

yang berbeda dia mengajukan konsep

shopping malls dan pasar modern Konsep

ini membuat Gubernur DKI Jakarta pada

saat itu yaitu Sumarno menjadi kagum

bahkan mengajak chip

ngaku untuk mempresentasikan konsep nya

langsung ke Presiden Soekarno konsep

Ciputra laut terima oleh Soekarno dan

dia dipercayakan untuk membangun Proyek

Senen kisah inspiratif keenam yang saya

rekomendasikan adalah kisah inspiratif

dari Dato Sri Tahir yang merupakan Bos

Mayapada group dan salah satu orang

terkaya di Indonesia bagi Tahir

pengusaha sukses adalah orang yang bisa

memberikan kontribusi tidak hanya bagi

perusahaannya tapi juga berpengaruh pada

negara dan juga lingkungan setiap orang

bisa menjadi pengusaha tapi hanya

sedikit yang bisa menjadi pengusaha

sukses dan berpengaruh Tahir memilih

untuk tidak menjadi pengusaha yang egois

bagi Tahir kesuksesan yang dia miliki

sekarang bukanlah segalanya yang paling

penting kesuksesan tersebut tidak

dirasakan sendiri tapi juga dirasakan

bersama oleh orang lain Tahir juga punya

prinsip Kalau mencari keuntungan boleh

saja tapi mencari kebaikan adalah

kewajiban prinsip itulah

terakhir dikenal bukan hanya sebagai

konglomerat Indonesia tapi juga sebagai

filantropis pengusaha sukses tidak boleh

egois dan harus mau berbagi untuk

kebaikan bersama karena kesuksesan itu

baru memiliki makna sejati apabila

dibagikan desain inspiratif ketujuh yang

saya rekomendasikan adalah kisah

inspiratif dari sudhamek aws Presiden

komisaris dari GarudaFood ada salah satu

tips kehidupan yang membuat sudhamek

bisa seperti sekarang tips ini berasal

dari ibunya yaitu orang hidup harus

pinter bolak-balik pikiran kita harus

bisa memaknai sebuah kejadian dengan

cara yang berbeda sudah mengibaratkan

ketika ada stimulus maka akan masuk

kedalam freewill nah freewill ini yang

akan menentukan apa respon kita jangan

sampai ketika ada stimulus langsung

respon tanpa dicermati dulu Apa yang

sebaiknya kita lakukan banyak orang

tidak mengira kalau sebenarnya

perjalanan hidup sudah Max

telah sekali kalau dia tidak bisa

bolak-balik pikiran mungkin dia bisa

jadi gila karena tekanan hidup yang

cukup berat Nah tadi adalah 7 kisah

inspiratif terbaik 2020 versi si kutu

buku saya tahu pasti masih banyak kisah

inspiratif lain yang bagus banget tapi

tidak masuk ke dalam video ini kau bisa

langsung nonton di playlist kisah

inspiratif di channel si kutu buku Ya

silakan komen di kolom komentar

inspiratif apa yang paling kalian sukai

selama tahun 2020 Selain itu komen juga

mau kisah inspiratif apalagi yang share

itu di video berikutnya saya undur diri

jangan lupa subscribe channel YouTube si

kutu buku bye bye