Why we just removed BRAGG Apple Cider Vinegar from our store...

Summary

In 1979, Nutrition World opened with Bragg's Liquid Vinegar as a staple product, renowned for its health benefits. However, after Bragg's was acquired by a capital investment company, the quality declined significantly within two years. Customers reported changes in appearance, taste, and efficacy. Disappointed, Nutrition World removed Bragg's from its shelves and replaced it with higher-quality alternatives from Kad and SoulSpring. The speaker laments the loss of homegrown ethics in big business, contrasting it with the legacy of Paul Bragg, who was known for his commitment to health and quality.

Takeaways

• 🏪 The speaker opened a store in 1979 with Bragg's vinegar as a main product.
• 📉 Bragg's vinegar was removed from the store due to a change in quality after it was sold to a capital investment company.
• 🔍 The speaker has been in the industry for 45 years and observed a decline in quality in many companies after they were acquired by capital firms.
• 👎 Customers reported that the post-acquisition Bragg's vinegar looked, tasted, and felt different, with diminished health benefits.
• 🛒 The store replaced Bragg's vinegar with two other brands known for their quality: Kad and SoulSpring.
• 🤝 The speaker has a positive relationship with Kad and SoulSpring, particularly praising the olive oil from SoulSpring.
• 🙏 The speaker apologizes to customers who might be disappointed by the absence of Bragg's vinegar in the store.
• 🔍 The speaker compares the old and new Bragg's vinegar, noting a significant difference in quality.
• 👴 The speaker knew Paul Bragg personally and admired him, but the company's ethics have apparently changed after the acquisition.
• 📚 The speaker emphasizes the importance of aligning business practices with the ethics of the original founders.

Q & A

Why did Nutrition World remove Bragg's Liquid Vinegar from their store?

Nutrition World removed Bragg's Liquid Vinegar because the quality changed after the company was sold to a capital investment firm. The product's appearance, taste, and health benefits were reported to be different by customers.

What was one of the main products when Nutrition World opened in 1979?

One of the main products when Nutrition World opened in 1979 was Bragg's vinegar in the bottle with the mother.

What has research shown about vinegar's health benefits?

Research has shown that vinegar has numerous health benefits, which were a significant reason for its popularity at Nutrition World.

How does the speaker describe the change in Bragg's vinegar after the company was sold?

The speaker describes the change in Bragg's vinegar as a decrease in quality, with the product looking, tasting, and feeling different, and not providing the same health benefits.

What are the two replacement products for Bragg's vinegar mentioned in the script?

The two replacement products for Bragg's vinegar mentioned are products from Kad and Soulspring, which are part of Dr. Mola's organization.

Why does the speaker trust the quality of Kad and Soulspring products?

The speaker trusts the quality of Kad and Soulspring products because they have dealt with Kad for many years and have had positive experiences with their olive oil, which is described as amazing.

What is the speaker's opinion on the impact of capital investment companies on homegrown businesses?

The speaker believes that when homegrown businesses with strong ethics and quality are bought by capital investment companies, the quality usually decreases within the first two years.

Who is Dr. Mola and what is the speaker's relationship with him?

Dr. Mola is associated with Soulspring, one of the replacement products for Bragg's vinegar. The speaker uses their olive oil and has a positive relationship with the organization.

What was Paul Bragg's role in the company, and what is the speaker's opinion of him?

Paul Bragg was the founder of the company, and the speaker had known him since the early days of Nutrition World. The speaker holds Paul Bragg in high regard, describing him as an amazing individual.

What is the speaker's advice for customers who are looking for Bragg's vinegar?

The speaker advises customers who are looking for Bragg's vinegar to try the replacement products or to look elsewhere if they are not satisfied, explaining that the current Bragg's vinegar is not the same as before.

How does the speaker feel about the situation with Bragg's vinegar?

The speaker expresses disappointment with the change in Bragg's vinegar's quality after the company was sold and feels it's terrible how big business does not align with the ethics of the homegrown company.