How to go from 0 to 100,000 followers on LinkedIn: What I did

Summary

In this video, the creator shares their remarkable journey from 2,000 to over 113,000 LinkedIn followers, achieving 30 million views in a year. They discuss the importance of experimenting with content, staying within one's expertise, and maintaining consistency despite challenges. The creator emphasizes the significance of a strong content strategy, leveraging personal skills like design, and the delayed impact of content marketing. They conclude with seven key lessons learned, encouraging viewers to start their own LinkedIn growth journey.

Takeaways

• 🚀 Started with a small following and grew to over 113,000 followers and 30 million views within a year by leveraging LinkedIn.
• 🔍 Initially used LinkedIn to generate leads for a business, emphasizing the importance of purpose over fear of judgment.
• 🔄 Experimented with various topics and formats early on, but learned to focus on areas of expertise for authenticity and credibility.
• 🌟 Built a personal brand by associating expertise with personal identity, making it easier for people to think of the individual when they think of the expertise area.
• 📉 Experienced a loss of momentum, highlighting the need to continually push and reinvent content strategies to stay relevant.
• 🔁 Emphasized the importance of consistency, even during periods of low engagement, as a key to long-term growth.
• 💡 Learned that insights, not just formats or hooks, are crucial for creating engaging content that stands out.
• 🎯 Took content strategy seriously by developing content pillars, a narrative, and a clear point of view to resonate with the audience.
• 🎨 Incorporated diverse skills, such as design, into LinkedIn content creation to enhance visual appeal and differentiate the content.
• ⏳ Recognized that the impact of content marketing is often delayed, advising patience and persistence for long-term success.

Q & A

How many followers did the speaker have in January 2022?

The speaker had 2,000 followers in January 2022.

What was the speaker's primary goal when starting to post on LinkedIn?

The speaker's primary goal was to generate leads for their agency.

What was a significant lesson the speaker learned from their initial phase of posting on LinkedIn?

The speaker learned to experiment but to stay within their expertise zone, writing about topics they truly care about and have knowledge in.

How did the speaker define a personal brand?

A personal brand is defined as how people perceive you, and when it's strong, people think of you when they think about your area of expertise.

What happened in April 2022 that indicated the speaker's content was gaining traction?

In April 2022, the speaker's posts started to take off, with some reaching 80 to 100 engagements, and they began to get leads.

What did the speaker do to regain momentum after experiencing a loss of engagement?

The speaker kept posting every day, focusing on the creation process rather than the outcome, and maintained consistency.

What was the impact of one of the speaker's posts about chat GPT that got over five million impressions?

The post taught the speaker the importance of providing fresh, unique, and interesting insights in their content.

What two lessons did the speaker learn from the phase where their content really took off in June 2023?

The speaker learned to take content strategy seriously and to incorporate various skills, like design, into their LinkedIn posts to create unique content.

What was a significant milestone the speaker celebrated in October 2023?

The speaker celebrated reaching 50,000 followers on LinkedIn in October 2023.

What is the delayed impact of content marketing on LinkedIn according to the speaker?

The speaker explains that the results of posting on LinkedIn have a delayed impact, with opportunities arising two to three months after the content is published.

What are the seven lessons the speaker shared in the video?

The seven lessons are: 1) Experiment while staying within your expertise zone. 2) Keep posting and reinventing your content. 3) Consistency is key. 4) Focus on insights, not just formats and hooks. 5) Take content strategy seriously. 6) Utilize all your skills in your LinkedIn strategy. 7) Be patient for results, as they are delayed.