Abbiamo lanciato un nuovo prodotto

Summary

The transcript discusses the launch of a new product called 'Expert,' a platform with the potential to revolutionize the Italian professional market. 'Expert' offers individual sessions with top professionals, addressing the needs for customized training and consultation in both B2B and B2C sectors. The platform was developed based on extensive market research and user feedback, ensuring it caters to the specific demands of its target audience. It aims to provide a solution that connects professionals with experts, offering services like consulting, mentoring, and workshops, with a focus on transparency, quality, and user protection.

Takeaways

• 😄 Learn has launched a new product named Expert, aimed at revolutionizing the Italian professional market.
• 👨‍💻 The product was developed based on deep market knowledge and community needs, targeting both B2B and B2C sectors.
• 🚀 Expert is not a fully polished product but an MVP (Minimum Viable Product), emphasizing the importance of launching and testing ideas quickly.
• 📍 The creation of Expert was a collaborative effort, heavily involving the growth team and technology support for security and data protection.
• 📈 A survey conducted among Learn's users provided valuable insights into the demand for customized training and professional services.
• 👥 The product connects businesses and individuals with top experts for personalized consultancy, mentoring, and non-operational services.
• 💰 Pricing transparency and direct communication with professionals were identified as critical factors for the service.
• 💡 Expert aims to eliminate the common challenges clients face when seeking consultancy, such as unclear pricing and quality assurance.
• 🚨 A unique feature of Expert is the ability to cancel services up to 24 hours before the session and the provision of a 50% session completion refund policy for unsatisfied clients.
• 📱 The platform ensures expert verification, offering a marketplace where users can book individual sessions with professionals verified by Learn.

Q & A

What is the new product announced in the script?

The new product announced is called 'Expert,' a product with the potential to change the Italian professional market.

How was the MVP (Minimum Viable Product) for Expert created?

The MVP for Expert was created with minimal support from the technological team, focusing on security and data protection for users. It was primarily developed by the growth team, including Susanna and Clara.

What market does Learn cater to with the Expert product?

Learn caters to both B2B (business-to-business) and B2C (business-to-consumer) markets with the Expert product.

What did the survey conducted by Learn reveal about the needs of their B2B clients?

The survey revealed that B2B clients were looking for personalized training services in addition to the online courses offered by Learn.

What were the key insights gained from the user survey about the desired services and features?

The survey highlighted the importance of a list of services with prices, direct communication with professionals, quality assurance, and easy booking and payment options.

How did Learn validate the idea for Expert before creating the product?

Learn validated the idea for Expert through surveys and user interviews, gathering feedback on the need for the service and the willingness of professionals to offer their expertise.

What are the main services offered by the Expert platform?

Expert offers individual non-operational sessions with top experts, including consultations, advising, mentorship, and other services not related to operational tasks.

How does the Expert platform ensure the quality and credibility of the experts listed?

The platform verifies the experts' qualifications, including their experience, measurable results, and interviews to ensure they have the necessary skills and empathy to provide valuable services.

What is the cancellation and refund policy for sessions booked on Expert?

Users can cancel a session up to 24 hours before it starts and receive a full refund. There is also a 50% refund option if the user decides to cancel during the session up to 30 minutes in.

How does the Expert platform protect both the users and the experts?

The platform acts as an intermediary, managing payments, invoicing, and VAT, while also offering a satisfaction guarantee and verified reviews to ensure quality and transparency.

What is the main mission of Learn according to the script?

The main mission of Learn is to digitize Italy in the most innovative, transparent, and positive way possible, focusing on creating value for the Italian ecosystem and working with qualified professionals.