How To Make Money on Pinterest as a Creator 💸 (2024 Tips)

Summary

In this video, the creator discusses the end of Pinterest's Creator Rewards program and offers four strategies to monetize on Pinterest. She covers affiliate marketing through product stickers, securing brand deals, driving traffic to revenue-generating platforms like blogs and YouTube, and linking pins to one's own products or services. The video also promotes a free webinar on building a profitable influencer business and provides tips for growing a Pinterest audience.

Takeaways

• 😀 Pinterest ended their Creator Rewards program in 2022, which was a significant source of income for many content creators.
• 💡 Despite the end of Creator Rewards, there are still four viable ways to monetize on Pinterest, emphasizing the need for content creators to adapt.
• 🔗 Affiliate marketing is currently the primary direct monetization method on Pinterest, with the use of product stickers on Idea Pins to include affiliate links.
• 🛍️ Pinterest is expected to introduce general linking capabilities to Idea Pins, which will likely enhance the affiliate marketing potential.
• 🤝 Brand deals on Pinterest are an emerging opportunity, where creators can collaborate with brands for paid content featuring their products or services.
• 📈 Pinterest can be effectively used to drive traffic to other revenue-generating platforms like blogs or YouTube channels, increasing overall earnings.
• 📊 The speaker suggests using Pinterest to promote long-form content and digital products, capitalizing on the platform's search engine-like functionality.
• 📈 SEO keyword research is crucial when creating Pinterest content to ensure it reaches the right audience searching for specific topics.
• 📈 The speaker recommends a mix of content types on Pinterest, including text and image pins, to cater to different user preferences and increase visibility.
• 📢 A free webinar is offered by the speaker on building a profitable influencer business, indicating additional resources for creators to learn and grow.

Q & A

Why did Pinterest end the Creator Rewards program?

Pinterest decided to end the Creator Rewards program at the end of 2022, which was in beta mode for most of that year. The exact reasons were not specified in the script, but it was a disappointment for many content creators.

How much money did the speaker make from the Pinterest creator rewards beta program?

The speaker made over five figures from the Pinterest creator rewards beta program.

What is the main way to monetize directly on the Pinterest platform according to the speaker?

The main way to monetize directly on the Pinterest platform, as of the time the script was written, is through affiliate marketing.

What is the process to add an affiliate link to an Idea Pin on Pinterest?

To add an affiliate link to an Idea Pin, one must create a new Idea Pin, edit it, add a product sticker using a link, input the affiliate link, and then provide a direct link to the product on the retailer's website.

What is the advantage of using Idea Pins over regular Pins for monetization?

Idea Pins are allegedly getting the ability to add links, which is an advantage over regular Pins for monetization as it allows content creators to include affiliate links directly within the Pin.

How can content creators use Pinterest for brand deals?

Content creators can pitch Pinterest as an add-on or upsell to existing brand partnerships, offering to repurpose or create unique content for Pinterest to showcase the brand's products or services.

Why is Pinterest considered an up-and-coming platform for brand deals?

Pinterest is considered up-and-coming for brand deals because, despite being a long-standing platform, the speaker did not engage in brand deals on Pinterest until recently, suggesting that the platform is not yet saturated with such partnerships.

How can Pinterest be used to drive traffic to other revenue-generating platforms?

Pinterest can be used to drive traffic to platforms like blogs or YouTube channels where creators are already making money. By creating Pins that link back to content on these platforms, creators can increase their earnings from ad revenue or affiliate marketing.

What is the strategy for promoting one's own products or services on Pinterest?

The strategy involves creating Pins that link directly to the products or services one offers, such as digital products, invoice templates, or workshops. This allows potential customers who are searching for solutions on Pinterest to find and potentially purchase these products.

What is the speaker's advice on the mix of content for Pinterest?

The speaker suggests a mix of linking to content for building trust and linking directly to products for immediate sales. This approach caters to different types of users, whether they are looking for information or a quick solution.

What is the upcoming free webinar mentioned in the script about?

The upcoming free webinar is about 'How to Build a Profitable Influencer Business in 2023', aimed at helping attendees understand how to monetize their Pinterest presence and grow their influencer business.

Outlines

00:00

📈 Monetizing on Pinterest Post-Creator Rewards

The paragraph discusses the end of Pinterest's Creator Rewards program and the need for content creators to adapt. It highlights four ways to monetize on Pinterest, emphasizing the importance of flexibility in the fast-paced content creation industry. The speaker, a fashion and beauty micro-influencer, shares personal experience earning from the program and introduces a free webinar on building a profitable influencer business. The focus then shifts to affiliate marketing as a primary monetization strategy on Pinterest, detailing how to add affiliate links to Idea Pins using product stickers and the potential for direct linking in the future.

05:02

🔗 Leveraging Pinterest for Brand Deals and Traffic

This section explores using Pinterest to secure brand deals and drive traffic to revenue-generating platforms. The speaker suggests pitching Pinterest as an additional channel to existing brand partnerships, offering to create unique content for the platform. The paragraph also discusses the potential of Pinterest as a search engine and its visual nature, recommending it as an upsell to increase brand awareness and earnings. The speaker shares personal experience and provides a link to a video on negotiating brand partnerships, emphasizing the value of driving traffic to platforms like blogs and YouTube, where ads can generate income.

10:05

🛍 Promoting Products and Services via Pinterest

The final paragraph focuses on using Pinterest to promote one's own products or services, such as an e-commerce shop or digital products. It contrasts this direct approach with the strategy of linking to long-form content to build trust. The speaker provides examples of digital products they've successfully promoted on Pinterest and encourages creators to sign up for a free webinar on building a profitable influencer business. The paragraph concludes with a reminder to check out recommendations on growing one's Pinterest audience and thanks viewers for watching.

Keywords

💡Creator Rewards

Creator Rewards refers to a program by Pinterest that financially incentivized content creators for their contributions. The program was in beta mode and ended in 2022, which was a significant change for creators who had been earning from it. In the script, the speaker mentions earning over five figures from this program, indicating its importance for content creators on the platform.

💡Flexibility

Flexibility in the context of the video script means the ability to adapt to changes quickly. The speaker emphasizes the need for content creators to be flexible due to the ever-changing nature of content creation platforms. This is illustrated when discussing the end of the Creator Rewards program and the need to adapt to new monetization strategies on Pinterest.

💡Monetize

To monetize, in the video, means to generate income from one's online presence or content. The speaker provides four ways to monetize on Pinterest, which is the central theme of the video. Monetization strategies discussed include affiliate marketing, brand deals, driving traffic to revenue-generating platforms, and linking to one's own products or services.

💡Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where an individual earns a commission for promoting another company's products or services. In the script, the speaker discusses using affiliate links on Pinterest, particularly through the use of product stickers on Idea Pins, as a way to monetize content.

💡Idea Pins

Idea Pins are a feature on Pinterest that allows users to create more detailed and interactive pins. The speaker mentions that Idea Pins are allegedly getting linking capabilities, which would enhance their utility for affiliate marketing, a key point in the discussion about monetization strategies on Pinterest.

💡Brand Deals

Brand deals involve collaborations between content creators and brands where the creator is paid to produce content featuring the brand's products or services. The script suggests that while Pinterest is an emerging platform for brand deals, creators can pitch Pinterest as an additional channel to existing brand partnerships to increase earnings.

💡Traffic Driving

Traffic driving is the strategy of attracting visitors to one's website or content. The speaker suggests using Pinterest to drive traffic to blogs or YouTube channels where creators can earn through ad revenue or other monetization methods. This strategy leverages Pinterest's search engine-like functionality to increase earnings on other platforms.

💡E-commerce

E-commerce refers to the buying and selling of goods or services using the internet, especially online. In the context of the video, the speaker discusses using Pinterest to promote one's own digital products or physical goods from an e-commerce store, such as Etsy, as a direct way to monetize through product sales.

💡SEO Keyword Research

SEO (Search Engine Optimization) keyword research is the process of identifying and researching keywords that people use in search engines to help content rank higher in search results. The speaker mentions using SEO keyword research to create pins that are likely to be discovered by users searching for relevant topics on Pinterest.

💡Webinar

A webinar is an online seminar or workshop. The speaker promotes a free webinar called 'How to Build a Profitable Influencer Business in 2023,' which is an example of providing additional value to the audience and an opportunity for further engagement with the speaker's content.

Highlights

Pinterest ended their Creator Rewards program in 2022.

Content creators, including the speaker, earned significant income from the program.

The need for content creators to be flexible and prepared for changes in monetization strategies.

Introduction of four ways to monetize on Pinterest post-Creator Rewards.

The speaker's experience as a fashion and beauty micro influencer based in New York City.

The speaker's long-term use of Pinterest as part of her content marketing strategy.

Announcement of a free webinar on building a profitable influencer business.

Affiliate marketing as the primary direct monetization method on Pinterest.

The process of adding affiliate links to Idea Pins using the product sticker.

The requirement to add both an affiliate link and a direct product link to Idea Pins.

The potential for Idea Pins to get general linking capabilities in the future.

Brand deals as a way to monetize by collaborating with brands for content creation.

Recommendation to pitch Pinterest as an add-on to existing brand partnerships.

Using Pinterest to drive traffic to revenue-generating platforms like blogs or YouTube channels.

The advantage of driving traffic to platforms where ads can generate income.

Creating pins that link back to one's own products or services as a monetization strategy.

Examples of digital products promoted on Pinterest by the speaker.

The importance of a mix of content and product promotion on Pinterest.

Reminder to sign up for the free webinar on building a profitable influencer business in 2023.

Transcripts

At the end of 2022, Pinterest decided to put an  end to their Creator Rewards program, which was in  

beta mode for most of that entire year. This was  definitely a bummer for a lot of content creators,  

myself included, and I made over five figures from  the Pinterest creator rewards beta program. But to  

any of you who are watching this and who exist  in this fast paced content creation universe,  

you know that things can change at any moment, and  you need to be flexible and prepare for anything.  

And that's why I wanted to sit down and film this  video for you with four ways that you can monetize  

on Pinterest so that your efforts are not wasted.  Whether you just picked up Pinterest in the last  

year or so you've been growing slowly and steadily  on the platform for a while so that you can see  

a return on your investment. If you're new here.  I'm a fashion and beauty micro influencer based in  

New York City. And I use this channel to help you  create great content, grow your digital brand and  

earn sustainable income from content creation.  So if any of that interests you please consider  

subscribing I joined Pinterest as a casual user in  2009. And I started creating and sharing content  

in 2012. So it's safe to say that Pinterest has  actually been a part of my content marketing  

strategy since the beginning. And for any of you  who are super interested in the strategy of being  

a content creator or an influencer, I am actually  hosting a free webinar next week called How to  

Build a Profitable Influencer business in 2023.  So I hope you'll join me for that free webinar  

and you can sign up with the link down below in  the description box. I promise it's gonna be fun.  

Now when it comes to making money on Pinterest,  I think the keys are to really identify what your  

priorities are and how much time you have to  spend on Pinterest. With that, let's dive into  

the four different ways that you can monetize and  make money with Pinterest. The first thing I want  

to talk about is affiliates. And as of right  now affiliates are the main way that you can  

monetize directly on the Pinterest platform. So  before creator rewards was one of the other ways  

you could monetize directly on platform but with  back on, we can shift our focus over to affiliate  

marketing. Now you've always traditionally  been able to add links to pins until Pinterest  

introduced idea pins and idea pins are allegedly  getting links this year. One of the things that  

Pinterest announced when they announced the end  of the Creator Rewards beta program was that  

they were going to be adding general linking  capabilities to idea pins sometime this year,  

I believe so that is something we can look forward  to as content creators. But in the meantime, you  

can add links to idea pins, you just have to do  so using the product sticker. So in order to tag  

a product and use an affiliate link on a Pinterest  idea pin, what you're going to want to do is go  

to create a new idea pin and upload any content  that you want to use. From there, go to the page  

of the idea pen that you want to edit and you'll  see the stickers word at the bottom. From there,  

you'll see the option to add a product sticker  and I always do this by using a link. Now when  

you use a link, if you're using an affiliate  link, what will happen is first you will input  

your affiliate link and then Pinterest will ask  you for I guess I'll call it a clean link which  

is basically just a direct link to that product  on whatever retailers website you're getting it  

from. So if I wanted to link my foundation from  It Cosmetics first, I would grab my affiliate link  

from LTK. That is the affiliate network that I use  and then I would also grab the direct link to that  

product probably from Sephora, since that's where  I think most of my community shops for beauty. Why  

do they make us add to links? I have no idea. I  actually have asked the Pinterest team about this.  

And I still don't really have a clear answer.  But if you have the patience to do it, and if  

making money through affiliates is something that  you're interested in. This is a really great way  

to start to put those affiliate links somewhere  that is a bit more searchable and evergreen than  

just throwing up a link on an Instagram story  that will disappear in 24 hours. And remember  

if adding a link sticker is too annoying for  you, hopefully we are getting actual links on  

idea pins very soon and in the meantime, you can  still add any affiliate links that you want to  

any static or video regular pins. The next way  that you can monetize on Pinterest is by doing  

brand deals. As many of you already know the way  brand deals work is when you're collaborating with  

a brand they will pay you to create content  showcasing their products or services to your  

audience. We've talked a lot about brand deals on  this channel. And a lot of that has been focused  

on platforms like Instagram, Youtube and TikTok.  Overall, I think that Pinterest is still up and  

coming when it comes to brand deals. In fact,  I have been on the platform like I said since  

2009. And I didn't do my first brand deal on  Pinterest until last year or the year before  

that what I would recommend to creators is  pitching Pinterest as an add on or an upsell  

to some of your existing brand partnerships. So  let's say for example that you're partnering with  

a brand over on Instagram. Well you could also  add on something to that proposal where you say,  

"hey, for an extra X amount of money, I can  also repost that content to Pinterest" or  

you can even offer to create unique content for  Pinterest. And then you can charge even more for  

that versus just charging for reposting. I think  this is a good way to ease brands into Pinterest  

content because like I said, I don't really have  a ton of experience doing Pinterest brand deals,  

even though I've been on Pinterest for a long  time. And as of the time I'm recording this video,  

it's actually my largest social media following by  a couple thousand people. But I think that brands  

aren't necessarily thinking about Pinterest right  now. But the reason Pinterest is great is because  

not only is it a very visual first platform,  and you can reshare a lot of the same content  

you're already creating for Instagram, Tik Tok  or other platforms to Pinterest. But Pinterest  

also functions like a search engine. So working  on adding Pinterest as an upsell or additional  

add on to any existing brand partnerships that you  have for more legacy traditional brand partnership  

platforms like Instagram is a really great way  to start making some extra money and make brands  

aware of your presence on Pinterest so they  can keep that in mind should they ever have  

a Pinterest focused campaign to cast for in the  future, I know that the negotiating process can  

make some of us a little uncomfortable. And I'll  be the first to admit it's taken me years to get  

good at negotiating. So if you're looking for  any tips about negotiating brand partnerships,  

I actually have a whole video where I go into  that process and strategy that I think you'll  

love. So I will be sure to leave a link to that  down below in the description box and up in the  

eye card. So you can watch that video next. So  brand partnerships and affiliates have more to  

do with what is happening directly on Pinterest as  a platform. And the next two ways to monetize that  

I want to talk about are a little bit indirect.  So next, I want to talk about using Pinterest  

to drive traffic to platforms where you're  already making money, you can use Pinterest as  

the catalyst to increase your earnings in other  areas off platform. And the two things that I'm  

thinking of in particular are either your blog or  your YouTube channel. The reason I'm talking about  

blogs and YouTube channels are because these  are both revenue generating platforms. So it's  

possible that if you have a blog that you're part  of an ad network where you have partnered with a  

third party ad network that connects you with  advertisers who run ads over on your website.  

And if you are on Youtube, and you're part of the  YouTube Partner Program, that means that you also  

make money when people watch ads before, during  or after your YouTube videos. So by focusing on  

driving traffic to platforms, like your blog,  or YouTube channel, there isn't really anything  

that someone needs to do other than show up  and create an impression on that content or

create a page view to help you make money because  if someone goes over to your YouTube channel,  

and you have monetization on for your  videos, when people go to watch a video,  

they likely will sit through an ad first and  that can help increase your overall earnings  

from AdSense. Same thing with your blog. If  someone goes and reads an article that you  

linked to from Pinterest because they were looking  for more information on a certain topic. If you  

have ads enabled on your blog as they are reading  your free content, you are also making money from  

ad revenue. Since it's much easier to make money  when someone happens upon a YouTube video or goes  

to your blog. I think that focusing your Pinterest  strategy on driving traffic to these platforms  

that you create long form content on is really key  versus trying to drive traffic to your Instagram  

or TikTok page because there is a good chance that  someone will just watch that content. And yes,  

that might be another view or impression that you  get on TikTok or Instagram. But the likelihood  

that someone is going to watch that content and  then follow you and be one of the most engaging  

subscribers or followers that you have on those  platforms is a bit lower versus you have something  

essentially guaranteed when you are linking  to YouTube or your blog. If you have ads on  

there. It's for that reason that I every week  when I upload a new YouTube video or blog post  

I always create at least two pins and I try to do  one with text and image and one that's text only  

to promote that blog post or YouTube video and  link back to it on the off chance that someone who  

is searching for a topic which I know that they  will be because I've done seo keyword research  

before recording a YouTube video or writing  a blog post but maybe if they are looking for  

that particular thing on Pinterest, I can take  advantage of the fact that they're searching for  

it there and then redirect them to either my  blog or YouTube channel respectively to give  

them a bit more information. And in a similar  sense. The next thing that I want to talk about  

is creating pins that link back to products or  services that you offer. So in the last example I  

spoke about linking to long form a searchable  content that you're already creating that people  

might be looking for. And this is a bit more of a  hit him over the head strategy where you're being  

more obvious and linking directly to products or  services that you've already created. So if you  

are not a content creator on YouTube and you don't  have a blog, you might have an E commerce shop,  

maybe you are an Etsy seller, maybe you are  a small business and you're looking to use  

Pinterest to drive traffic back to your specific  product. I think if possible, it's nice to do a  

mix of both linking to content so people can get  to know like and trust you and linking directly  

to your product, because there are some people  who might be searching for something on Pinterest  

like invoicing, how to or something like that. And  maybe instead of learning exactly how to invoice  

someone, what they actually are looking for is an  invoice template that they can use within the next  

hour. And so that's a great example of having a  product solution where your product is actually  

the instance solve for someone's problem versus  someone who might want to do a bit more research  

and might be more excited to click over to a blog  or YouTube video where they can continue to learn  

more about what they were searching for get some  more details before they actually go to make a  

purchasing decision. However, I think that if  you have a low cost digital product and you are  

creating content that promotes that product on a  platform like Pinterest, or even on a marketplace  

like Etsy, if someone is searching for that  product, and you're one of the first things  

to appear in the search results, it might be as  simple as that to get someone over to your product  

and then have them click buy. Within the span of  just a few minutes I'll share some examples on the  

screen of pins that I've made to promote products  that I sell on my digital storefront including  

an invoice template like I mentioned already  a content campaign wrap up report template,  

and also an ebook and even a workshop. So those  are a few examples of digital products that I've  

created in my business and I love using Pinterest  to promote them on the off chance like I said that  

someone is already searching for those products  and that might be the solution that they need.  

And if I hadn't put those pins on Pinterest and  that potential customer might not have found them  

don't forget to sign up for my free webinar coming  up all about how to build a profitable influencer  

business in 2023. I think you guys are going to  love that especially if you enjoyed today's video  

so don't forget to sign up for that it's being  offered at a few different times to fit your  

schedule and there's a link down below in the  description box. So I hope to see you there if  

you're interested in monetizing your Pinterest  but you need a little bit of help growing your  

Pinterest audience be sure to check out the  objects recommendation on the screen all about  

how to fast track your Pinterest growth. Thanks  for watching, and I'll see you in the next video.