Bagaimana sekiranya bisnes dari ZERO?

Irfan Khairi

17 Oct 202008:36

Summary

TLDRThe speaker shares their journey from zero to success in logo design, emphasizing the importance of talent and passion. They discuss starting with no capital and leveraging free social media platforms like Facebook and Instagram to promote their work. The narrative includes strategies for gaining followers and turning a hobby into a profitable business, such as offering free services initially and later monetizing with a higher price point. The speaker encourages others to follow their interests and turn them into income-generating ventures, suggesting a step-by-step approach to building a brand and customer base.

Takeaways

😀 The speaker emphasizes the importance of starting from zero and utilizing one's innate talents, such as design skills, to build a business.
💡 The speaker suggests leveraging free social media platforms like Facebook and Instagram to promote a design business without initial capital.
🎨 A strategy of offering free logo designs to gain exposure and build a portfolio is mentioned as a way to attract potential customers.
💼 The speaker talks about the transition from offering free services to charging a fee, starting with a low price and gradually increasing it.
🌐 The idea of creating a website to showcase one's work and attract more clients is presented as a step to grow the business.
🌱 The speaker shares a personal interest in gardening and how they would use social media to learn and then teach others about it, suggesting a passion-driven approach to business.
📈 The concept of building a following on social media platforms to create a customer base for a business is highlighted.
💰 The speaker discusses the importance of reinvesting earnings to expand the business, such as purchasing a domain name or improving marketing efforts.
📈 The speaker provides examples of how to monetize a passion for gardening by creating content and eventually offering related services.
🚀 The overall message is about the power of starting small, using personal talents and interests, and leveraging social media to grow a business from the ground up.

Q & A

What is the first benefit mentioned in the script for starting a business with no capital?
-The first benefit mentioned is the ability to start a business with no initial investment, which allows one to leverage skills such as design to create a business model that can grow without the need for upfront capital.
What is the speaker's primary talent mentioned in the script?
-The speaker's primary talent mentioned is design, specifically in the field of graphic design, which they use to create logos and other design-related services for their business.
How does the speaker propose to promote their logo design services without spending money?
-The speaker suggests promoting their logo design services for free on social media platforms like Facebook and Instagram to attract customers and build a reputation, which can lead to paid orders in the future.
What is the strategy for offering free logo designs mentioned in the script?
-The strategy involves offering free logo designs to the first 10 customers as a promotional strategy, with the expectation that satisfied customers will refer others and help grow the business.
What is the speaker's approach to pricing their logo designs after the initial promotional phase?
-After the initial promotional phase, the speaker plans to charge a set price of 50 Malaysian Ringgit (RM) for a logo design, which is considered a low price to attract more customers.
How does the speaker plan to use the revenue from the first 20 logo orders to grow their business?
-The speaker plans to reinvest the revenue from the first 20 logo orders, which amounts to 1000 Ringgit per logo, into developing their business further, such as purchasing a domain name and setting up a website.
What is the speaker's strategy for increasing the price of their logo designs after establishing a customer base?
-Once the speaker has established a customer base and built a reputation, they plan to increase the price of their logo designs to a more premium rate, such as 900 Ringgit, to reflect the value of their services.
How does the speaker suggest leveraging one's talent in logo design to start a business from scratch?
-The speaker suggests starting by offering free logo designs to build a portfolio and customer base, then gradually increasing prices as the business grows and the demand for the service increases.
What is the importance of having a clear interest or hobby, as mentioned in the script, when starting a business?
-Having a clear interest or hobby is important because it can guide the direction of the business, making it easier to create content and attract a niche audience that shares the same interests.
How does the speaker propose to learn and enter a new field, such as gardening, if they have no prior experience or capital?
-The speaker suggests learning about a new field by watching educational videos on platforms like YouTube, creating content related to the field, and gradually building a following on social media platforms to promote the business.
What is the speaker's advice on how to start a business with no capital and no specific talent?
-The speaker advises starting with no capital by identifying a talent or interest, such as logo design or gardening, and using that as a foundation to build a business. They also emphasize the importance of learning and adapting to new fields to find opportunities for business growth.

Outlines

00:00

😀 Entrepreneurship in Design and Gardening

The speaker discusses their entrepreneurial journey starting from zero with a talent for design. They highlight the importance of capital and how they initially offered free logo designs to build a portfolio. The speaker then leveraged social media platforms like Facebook and Instagram to promote their work, offering free logo designs to gain visibility and gradually increasing their prices as their brand grew. They also shared a strategy of using the first 10-20 orders to build a customer base and then raising prices to a more premium level. The speaker emphasizes the importance of passion and talent in their chosen fields, suggesting that with dedication and strategic marketing, one can turn a hobby into a profitable business.

05:00

🌱 Gardening as a Passion and Business

In this paragraph, the speaker shifts focus to their interest in gardening and how they turned it into a business opportunity. They mention watching YouTube videos to learn about gardening and then sharing their knowledge on social media platforms. The speaker planned to create content in the Malay language about gardening to attract followers and build a community. They envisioned using this platform to promote gardening services and products, such as landscape design. The speaker encourages others to follow their passion and turn it into a business, suggesting that with the right approach and dedication, one can start from zero and build a successful venture.

Mindmap

Keywords

💡Design

Design refers to the process of creating a plan or layout for something, typically with a view to aesthetic appeal as well as functionality. In the context of the video, design is a core skill that the speaker uses to create logos and other visual elements for businesses. The speaker mentions their talent in the field of design, suggesting that it's a key component of their entrepreneurial journey, as they use it to offer logo design services to start their business from scratch.

💡Modal

Modal, in the context of the video, refers to capital or funds required to start or expand a business. The speaker discusses starting their business with no initial capital ('modal'), which is a common challenge for entrepreneurs. They then explore strategies to generate this capital, such as offering free services to gain exposure and eventually transitioning to a paid model.

💡Freelancing

Freelancing is the act of working for oneself as a self-employed person and offering services to clients on a flexible, project-by-project basis. The video script mentions freelancing as a means to start a business in design, where the speaker uses their design skills to offer services like logo creation to clients, which is a common way for designers to begin their entrepreneurial ventures.

💡Social Media Marketing

Social media marketing involves promoting products or services through social media platforms. The speaker in the video discusses using platforms like Facebook and Instagram to promote their design services. They mention strategies such as offering free logo designs to gain followers and then using these platforms to advertise their services, which is a common practice in digital marketing to build a customer base.

💡Entrepreneurship

Entrepreneurship is the process of designing, launching, and running a new business, which typically starts as a small business, such as a startup company, offering a product, process, or service for sale. The video's theme revolves around entrepreneurship, as the speaker shares their journey of starting a business from zero capital and using their design skills to create value and generate income.

💡Investment

Investment, in the context of the video, refers to the use of money to make more money by buying financial instruments or other assets. The speaker talks about reinvesting the money earned from their design services back into their business, such as purchasing a domain name, which is a strategic move to grow their business and increase its online presence.

💡Domain Name

A domain name is an identification string that defines a realm of administrative autonomy, authority, or control within the Internet. In the video, the speaker mentions buying a domain name as part of their business expansion strategy. This is a common step for businesses to establish a professional online presence and to create a unique identity on the internet.

💡Gardening

Gardening is the practice of growing and cultivating plants as part of horticulture. The speaker uses gardening as an example of a hobby or interest that can be turned into a business. They discuss creating content and a following around gardening, which can then be leveraged to sell related products or services, demonstrating how personal interests can be monetized.

💡YouTube Channel

A YouTube channel is a personalized page on YouTube where users can upload, share, and view videos. The video script mentions starting a YouTube channel as a way to share knowledge and build an audience around a specific interest, such as gardening. This is a common strategy for content creators to establish themselves as authorities in their fields and to attract viewers who are interested in their content.

💡Content Creation

Content creation refers to the process of developing and producing various forms of content, such as articles, videos, and graphics, for online distribution. In the video, the speaker talks about creating content related to their interests, which can then be used to attract an audience and promote their services. This is a key aspect of digital marketing and personal branding in the modern digital age.

💡Monetization

Monetization is the process of turning a non-revenue-generating asset into a revenue-generating one. The speaker discusses various strategies for monetizing their skills and interests, such as offering design services or creating content around gardening. Monetization is a critical aspect of entrepreneurship, as it involves converting ideas, skills, or assets into income-generating opportunities.

Highlights

Starting a business with zero capital is possible by leveraging one's skills, such as design.

The first benefit of not having capital is the freedom to start without financial constraints.

Utilizing one's talent in design can be the initial step towards entrepreneurship.

Creating a logo for oneself can be the first step in establishing a brand identity.

Using social media platforms like Facebook and Instagram for free promotion can be an effective marketing strategy.

Providing free logo designs to gain initial customers and build a portfolio is a smart move.

Promoting one's services on social media can lead to a significant number of orders.

Starting with a low price for services, such as 50 Ringgit for a logo, can attract customers.

As the business grows, gradually increasing the price for services is a viable strategy.

Investing in a domain name is essential for establishing a professional online presence.

Expanding the business by offering premium services at higher prices can increase revenue.

Continuously promoting one's services on social media is crucial for maintaining customer interest.

Providing high-quality services can lead to repeat customers and referrals.

Starting a YouTube channel to share knowledge and attract an audience is a strategic move.

Creating content in one's native language can help connect with a local audience.

Expanding one's business by offering related services, such as gardening, can diversify income streams.

Learning new skills, like gardening, through online resources can open up new business opportunities.

Using social media to promote one's hobbies and skills can lead to business opportunities.

Starting with zero capital and building a business through passion and skill is achievable.

The importance of choosing a business area that aligns with one's interests and skills.

The power of social media in promoting one's business and attracting customers.