Get to know the different types of tourists

SA TravelTrade

4 Nov 201601:43

Summary

TLDRThis script introduces two types of tourists visiting South Africa: 'Next Stop South Africa' (NSSA) tourists, aged 40-60, who seek luxury, comfort, and authentic experiences, and 'Wonder Luster', youthful professionals aged 25-40, seeking a blend of nature, culture, adventure, and urban life. These tourists are eager to connect with locals and share their positive experiences, promoting South Africa as a must-visit destination.

Takeaways

🌐 Tourists are not just international visitors; they can also be from different provinces, neighboring countries, or other African nations.
👵👴 The 'Next Stop South Africa' (NSSA) tourists are typically aged between 40 to 60, are experienced, and have higher spending power.
🏞️ NSSA tourists prefer independent travel or small group tours and seek to experience South Africa's natural beauty and luxury.
🌟 NSSA tourists are interested in a genuine South African experience, including cultural immersion and comfort.
👩‍💼👨‍💼 The 'Wonder Luster' tourists are young professionals, usually between 25 to 40 years old, from big cities with a history of extensive travel.
🏞️🏙️ Wonder Luster tourists are seeking a mix of nature, culture, adventure, and an urban vibe in their travel experiences.
🤝 These younger tourists are drawn to the people of the country and desire a unique, personal connection with the locals.
🍽️🏠 Wonder Luster tourists appreciate local recommendations, such as favorite restaurants or hangout spots.
🗣️ They have a positive perception of South Africa and are likely to recommend the country to others based on their experiences.
💡 Engaging with tourists by sharing personal insights and experiences can enhance their visit and promote South Africa.

Q & A

What is the acronym NSSA and what does it represent in the context of the script?
-NSSA stands for 'Next Stop South Africa' and represents tourists who are usually between the ages of 40 to 60 years old, experienced international tourists with more money to spend, and who enjoy traveling on their own or in small groups.
What are the key characteristics of NSSA tourists mentioned in the script?
-NSSA tourists are experienced, have more money to spend, prefer traveling independently or in small groups, and seek to experience South Africa's natural beauty and luxury.
What type of experiences do NSSA tourists look for in South Africa?
-NSSA tourists are interested in experiencing South Africa's natural beauty, such as safaris, and they also seek a real South African experience with luxury and comfort.
What is the second category of tourists described in the script, and what is their age range?
-The second category of tourists is 'Wonder Luster', and they are typically between the ages of 25 to 40.
How are Wonder Luster tourists different from NSSA tourists?
-Wonder Luster tourists are younger, often young professionals from big cities, and have a preference for nature, culture, adventure, and urban experiences. They are also interested in connecting with the local people and culture.
What kind of activities or attractions might Wonder Luster tourists be interested in?
-Wonder Luster tourists are likely to be interested in activities that offer a mix of nature, culture, adventure, and an urban vibe. They may also seek out local recommendations for restaurants and hangouts.
How do Wonder Luster tourists contribute to promoting South Africa as a tourist destination?
-Wonder Luster tourists, being positive about their experiences in South Africa, are likely to share their experiences with others, encouraging more people to visit the country.
What is the significance of understanding tourist categories for service providers in South Africa?
-Understanding tourist categories helps service providers tailor their services to meet the specific needs and preferences of different tourist groups, thereby enhancing the overall tourist experience and satisfaction.
Why is it important for service providers to know the age range and background of tourists?
-Knowing the age range and background of tourists allows service providers to better anticipate their needs, preferences, and expectations, which can lead to more personalized and effective service.
How can service providers in South Africa enhance the 'real South African experience' for tourists?
-Service providers can enhance the 'real South African experience' by offering authentic cultural experiences, local food, and interactions with local communities, as well as showcasing the country's natural beauty and wildlife.
What role does the local community play in shaping the tourist experience according to the script?
-The local community plays a crucial role in shaping the tourist experience by providing authentic interactions, recommendations, and insights into the local lifestyle, which contributes to a more enriching and memorable visit.

Outlines

00:00

🌍 Understanding Tourist Categories in South Africa

This paragraph introduces the concept of tourists in South Africa, emphasizing that they are not just international visitors but also include domestic travelers and those from neighboring countries. The text categorizes tourists into two groups: 'Next Stop South Africa' (NSSA) tourists, typically aged 40 to 60, who are affluent and seek luxury experiences, and 'Wonder Lusters,' younger tourists aged 25 to 40, who are adventurous, culturally curious, and seek unique connections with the local community. These tourists are described as positive ambassadors for South Africa, likely to recommend the country to others based on their experiences.

Mindmap

Keywords

💡Tourists

Tourists are individuals who travel to places outside their usual environment for leisure, business, or other purposes. In the context of the video, tourists are not only international visitors but also include domestic travelers and those from neighboring countries. The script emphasizes the importance of understanding different types of tourists to provide them with a tailored and memorable experience.

💡Super Service

Super Service refers to exceptional customer service that goes above and beyond the basic expectations to ensure customer satisfaction. The video script suggests that providing Super Service is crucial for tourists, indicating that high-quality service can significantly contribute to their overall experience and the reputation of South Africa as a tourist destination.

💡Next Stop South Africa (NSSA)

NSSA is a category of tourists identified in the script, typically aged between 40 to 60 years old. These tourists are characterized as experienced, international travelers with a higher budget for their trips. They seek natural beauty and authentic South African experiences, often preferring luxury and comfort. Understanding the preferences of NSSA tourists is essential for service providers to cater to their expectations.

💡Safari

A safari is an overland journey, often associated with a trip to observe and photograph wildlife in their natural habitat, particularly in Africa. The script mentions that NSSA tourists enjoy experiencing South Africa's natural beauty, like going on safaris, which is a quintessential African experience that contributes to the country's appeal as a tourist destination.

💡Luxury and Comfort

Luxury and comfort are terms used to describe high-quality, upscale, and indulgent experiences that cater to the physical and emotional well-being of tourists. In the script, these terms are associated with the preferences of NSSA tourists, indicating that providing luxurious and comfortable services is key to satisfying this demographic.

💡Wonder Luster

Wonder Luster is another category of tourists mentioned in the script, typically aged between 25 to 40 years old. These are young professionals from big cities who are adventurous and seek a mix of nature, culture, and urban experiences. They are interested in connecting with the local people and culture, which suggests that service providers should offer authentic and engaging experiences to attract this group.

💡Nature, Culture, Adventure, Urban Vibe

These terms describe the diverse interests and preferences of the Wonder Luster tourists. They are looking for a holistic travel experience that includes engaging with nature, understanding local culture, participating in adventurous activities, and experiencing the urban lifestyle. The script implies that South Africa should offer a variety of attractions and activities to cater to these interests.

💡Unique Connection

A unique connection refers to a special bond or relationship that tourists seek to establish with the places they visit and the people they meet. The script suggests that Wonder Luster tourists are drawn to the people of the country and are looking for such connections. This implies that personalized and interactive experiences can enhance their travel experience.

💡Local Hangout

A local hangout is a place where locals frequently gather for socializing, dining, or entertainment. The script encourages service providers to share information about local hangouts with tourists, which can provide them with an authentic and immersive experience of the local culture and lifestyle.

💡Word of Mouth

Word of mouth refers to the act of one person telling another about an experience, product, or service. In the context of the video, it suggests that satisfied tourists, like the Wonder Luster group, are likely to recommend South Africa to others, highlighting the importance of providing excellent service to encourage positive口碑.

Highlights

Tourists are not only international visitors but also include domestic and regional travelers.

Tourist categories are divided into 'Next Stop South Africa' (NSSA) and 'Wonder Luster'.

NSSA tourists are typically aged 40 to 60, experienced, and wealthier.

NSSA tourists prefer independent or small group travel.

These tourists are interested in South Africa's natural beauty and luxury experiences.

Wonder Luster tourists are young professionals aged 25 to 40.

They are adventurous, seeking nature, culture, and urban experiences.

Wonder Luster tourists are drawn to the local people and culture.

These tourists are looking for unique connections and local recommendations.

Tourists' positive experiences can influence others to visit South Africa.

Tourism services should cater to the diverse needs and preferences of tourists.

Understanding tourist profiles helps in providing Super Service.

Tourism in South Africa offers a mix of natural, cultural, and urban attractions.

Luxury and comfort are key factors for NSSA tourists.

Engaging with tourists on a personal level can enhance their experience.

Tourism contributes to the economy and promotes cultural exchange.

Tourists' word-of-mouth is a powerful marketing tool for South Africa.

Providing authentic South African experiences is crucial for attracting tourists.