VIDEO PITCHING BUZZRENG-U - BIDANG BOGA - KATEGORI RENCANA USAHA - FIKSI 2023

Cahaya Rancamaya

14 Sept 202302:56

Summary

TLDRFatah Abdul Aziz and Muhammad Azka Alexan, students from SMA Cahaya Bogor, present 'Bajrangi,' a unique and delicious snack innovation. They collaborate with local MSMEs to offer three flavors of fried meatballs: rawon, kari, and rendang. Targeting both local and global markets, their marketing strategy includes social media, partnerships with local food stores, and participation in culinary events. Emphasizing authentic Indonesian flavors and quality without preservatives, they plan for local production and distribution with aspirations for national and international expansion. They have detailed financial projections, aiming for significant returns on their initial investment.

Takeaways

😀 The speakers are Fatah Abdul Aziz and Muhammad Azka Alexan from SMA Cahaya Bogor.
🍢 They have a vision to introduce a unique and tasty snack to change the way people enjoy their leisure time.
🍲 Their innovative snack is a special bakso goreng (fried meatball) with various flavors, collaborating with local small and medium enterprises (UMKM).
🌟 The snack comes in three flavors: rawon, kari, and rendang, representing regional Indonesian tastes.
🌐 They aim to attract not only local but also global snack lovers with their authentic flavors.
📈 The snack market potential is continuously growing, and they believe their product will stand out.
📱 Their marketing strategy includes social media use, partnerships with local food stores, and participation in culinary events.
🔍 They have conducted a comprehensive competitor analysis and believe their product's unique taste varieties give them an edge.
🏆 The uniqueness of their snack lies in the authentic taste of kari rendang and rawon, which are irreplaceable.
🔒 They prioritize quality, ensuring the snack is delicious and safe, made with preservative-free ingredients.
🌟 They collaborate with UMKM not only to improve efficiency but also to empower the quality of their work.
📊 They have detailed financial projections, including production costs, marketing expenses, and expected revenue.
🚀 They plan to focus on local production and distribution initially but have ambitions to expand nationally and internationally.
💡 They are committed to innovation, continuously creating new flavors and expanding their distribution network.

Q & A

Who are the speakers in the transcript?
-The speakers are Fatah Abdul Aziz and Muhammad Azka Alexan, who are from SMA Cahaya Bogor.
What is the vision of the speakers for their product?
-Their vision is to introduce 9 unique and delicious snacks to change the way people enjoy their leisure time.
What is the innovative product they are promoting?
-They are promoting an innovative snack product called 'Bakso Goreng Unik Aneka Rasa' which is a collaboration with local small and medium enterprises (UMKM).
How many flavor varieties are available for the 'Bakso Goreng Unik Aneka Rasa'?
-There are 3 flavor varieties available.
What are the three flavors of 'Bakso Goreng Unik Aneka Rasa' mentioned in the script?
-The flavors mentioned are rawon, kari, and rendang.
What is the potential market for their snack product?
-The potential market is the continuously growing snack market, both locally and globally.
What marketing strategies do they plan to use for their product?
-Their marketing strategies include using social media, collaborating with local food stores, and participating in culinary events or exhibitions.
What is the unique selling point of their snack product?
-The unique selling point is the authentic taste of the flavors, particularly the kari rendang and rawon flavors, which are unique and irreplaceable.
How do they ensure the quality and safety of their product?
-They ensure quality and safety by using ingredients without preservatives and by collaborating with UMKM, which strengthens efficiency and empowers the quality of their work.
What are their business development plans for the future?
-They plan to focus on local production and distribution initially but have ambitions to expand nationally and internationally, continuously innovating to create new flavors and expand their distribution network.
Have they prepared a financial projection for their business?
-Yes, they have prepared a detailed financial projection including production costs, marketing expenses, and expected revenue.
What is their expectation regarding the return on investment for their business?
-They are confident that within a certain timeframe, the initial investment will be paid off and the business will generate significant profits.

Outlines

00:00

🍢 Innovative Snack Vision

The script introduces Fatah Abdul Aziz and Muhammad Azka Alexan, students from SMA Cahaya Bogor, who have a vision to introduce a unique and tasty snack that will change the way people enjoy their leisure time. They present 'Bajrangi', an innovative fried meatball snack that collaborates with local micro, small, and medium enterprises (UMKM). The product comes in three flavors: rawon, kari, and rendang, which are traditional Indonesian flavors. They aim to attract not only local but also global snack lovers with their authentic taste and unique variety. The market for snacks is continuously growing, and they believe their product will stand out due to its unique flavors and distinctive Indonesian taste. Their marketing strategy includes social media, collaboration with local food stores, and participation in culinary events. They have conducted a comprehensive competitor analysis and believe their product has an advantage due to its unique taste and the authenticity of its flavors. They emphasize the importance of quality, using preservative-free ingredients, and collaborating with UMKM to enhance efficiency and empower the workforce. They plan to focus on local production and distribution but have ambitions to expand nationally and internationally. They are continuously innovating to create new flavors and expand their distribution network. They have detailed financial projections, including production costs, marketing expenses, and expected revenue, and are confident that their initial investment will pay off and the business will yield significant profits.

Mindmap

Keywords

💡Innovation

Innovation refers to the process of introducing new ideas, methods, or products. In the context of the video, innovation is central to the theme as the speakers introduce a new product, 'unique and tasty bakso goreng', which is a twist on traditional Indonesian street food. The innovation lies in the collaboration with local micro, small, and medium enterprises (UMKM) and the creation of unique flavors such as rawon, kari, and rendang, aiming to revolutionize the snack industry.

💡UMKM

UMKM stands for 'Usaha Mikro, Kecil, dan Menengah', which translates to Micro, Small, and Medium Enterprises in English. These are local businesses that play a significant role in the economy. The video emphasizes collaboration with UMKMs as part of their innovation strategy, highlighting the importance of supporting local businesses and integrating them into the product development process.

💡Market Potential

Market Potential refers to the estimated size of a market and the likelihood of a product's success within it. The script mentions the growing snack market, indicating that the creators believe their product has a promising future due to the increasing demand for unique and authentic flavors. This concept is integral to the video's message about the product's potential to capture the attention of both local and global consumers.

💡Authenticity

Authenticity in the context of the video pertains to the genuine and original nature of the product's flavors. The creators emphasize the 'authentic taste' of their bakso goreng, which is derived from traditional Indonesian flavors like rawon, kari, and rendang. This authenticity is a key selling point, as it sets their product apart in a market saturated with generic or imitation flavors.

💡Marketing Strategy

A marketing strategy is a plan for reaching a desired audience and achieving business goals. The video outlines a marketing strategy that includes social media use, partnerships with local food stores, and participation in culinary events. This strategy is designed to create a user-centric approach, focusing on exclusivity and leveraging social media analytics to compete effectively in the market.

💡Global Market

The global market refers to the worldwide arena for buying and selling goods and services. The script mentions targeting not only the local market but also the global market, indicating an ambition to expand the product's reach beyond regional boundaries. This reflects the creators' vision of making their snack a favorite among international food enthusiasts.

💡Quality Assurance

Quality assurance is the process of ensuring that products meet a certain standard of quality. The video emphasizes the use of preservative-free ingredients and collaboration with UMKMs to guarantee both taste and safety. This commitment to quality is a core value of the brand and is crucial for building consumer trust and loyalty.

💡Product Development

Product development is the process of creating a new product or improving an existing one. The video discusses plans for local production and distribution, with an eye on future expansion to national and international levels. This development process is essential for the growth and success of the business, as it involves continuous innovation and adaptation to market needs.

💡Financial Projection

A financial projection is a forecast of a company's expected financial performance. The script mentions detailed financial projections, including production costs, marketing expenses, and expected revenue. These projections are vital for planning and securing investments, as they provide a roadmap for the business's financial health and profitability.

💡Challenges and Opportunities

The video concludes with a reflection on the presence of challenges and opportunities in all aspects of life. This concept is used to inspire viewers to embrace the entrepreneurial journey, taking on challenges as a path to success. It encapsulates the spirit of innovation and resilience that the creators believe is necessary for achieving their business goals.

Highlights

Introduction of Fatah Abdul Aziz and Muhammad Azka Alexan from SMA Cahaya Bogor.

Vision to introduce 9 unique and delicious snacks to change the way people enjoy their leisure time.

Innovation of unique and various flavored bakso goreng (fried meatball).

Collaboration with local UMKM (Micro, Small, and Medium Enterprises).

Three available flavors: rawon, kari, and rendang.

The snacks are designed to accompany various activities.

The snack market's potential is continuously growing.

Belief that the authentic taste and unique variety will attract consumers.

Targeting not only local but also global markets for snack lovers.

Marketing strategy includes social media use, collaboration with local food stores, and participation in culinary events and exhibitions.

User-centric marketing approach with a focus on exclusivity in social media.

Comprehensive competitor analysis to believe in the product's unique flavor variety and distinctive taste of the Nusantara.

Emphasis on the authentic taste of kari rendang and rawon that makes the snack special and irreplaceable.

Commitment to quality, creating deliciousness, and ensuring safety with preservative-free ingredients.

Collaboration with UMKM to strengthen efficiency and empower the quality of work.

Plans for business development focusing on local production and distribution.

Aiming for national and international expansion with continuous innovation in creating new flavors and expanding distribution networks.

Detailed financial projections including production costs, marketing expenses, and expected revenue.

Confidence that the initial investment will be paid off and the business will yield significant profits.

Learning that every aspect of life has challenges and opportunities.

Encouragement to savor every moment and make the journey towards success.

Gratitude for joining in the adventure and the reminder that life is an adventure to be enjoyed fully.