Artists and Artisans
Summary
TLDRThe video script explores the world of artisans, highlighting the distinction between artisans and artists. Artisans create functional items with a practical purpose, while artists focus on aesthetic representation. The script features interviews with various artisans, including a soap maker, a wholesale grower, and a photographer, each sharing their unique journey and contribution to their community. It delves into the challenges artisans face, such as adapting to economic changes and the importance of community and personal passion in sustaining their craft.
Takeaways
- 🛠️ An artisan is someone who works with their hands to create something functional, often serving their community with their trade.
- 🎨 The distinction between an artisan and an artist lies in the functionality of the work, but the two terms can overlap, especially in fields like pottery and jewelry.
- 🍞 Bakers, pastry makers, electricians, and plumbers are examples of artisans because they create something functional or useful.
- 🧼 Kiki Rosener and her husband started Rosener Soap, making products using natural ingredients and essential oils to benefit their community.
- 🌱 Alicia Rossini, who moved to Sugarloaf in 1995, grows herbs and opened her shop in 2005 to share the benefits of plants with others.
- 📸 Nick Sungole, a fine art photographer, opened his gallery in Sugarloaf in 1979 after being inspired by travel and a passion for photography.
- 🏞️ Sugarloaf is home to a unique artisan community, blending fine crafts and art, where people create for both functional and aesthetic purposes.
- 🏠 Many artisans in Sugarloaf have independent businesses, relying on community engagement and evolving their craft as a way of life.
- 📉 The middle class, once a key customer base for artisans, has been hit hard, leading artisans to adapt by expanding their market through online sales and private labels.
- 🤝 Success in artisan businesses not only comes from craftsmanship but also from building good relationships with customers and maintaining passion for the craft.
Q & A
What is the primary distinction between an artist and an artisan according to the transcript?
-The primary distinction is that artisans create practical and functional items with their hands, serving a direct purpose, while artists create works that are primarily decorative or expressive, often lacking a direct functional use.
Can the terms 'artist' and 'artisan' overlap? If so, how?
-Yes, the terms can overlap, especially in cases like pottery or jewelry making, where the items are functional but also exhibit artistic qualities through their design and craftsmanship.
What types of professions are considered artisans in the transcript?
-Professions considered as artisans include bakers, pastry makers, electricians, plumbers, and butchers who work independently or own their businesses.
How do artisans differ when working for a corporation versus for themselves?
-Artisans working for themselves maintain a personal connection to their craft, emphasizing quality and creativity. In contrast, artisans working for corporations, like butchers in supermarkets, may focus more on meeting business demands rather than the craft itself.
What is the business focus of Kiki Rosener and her husband as described in the transcript?
-Kiki Rosener and her husband run Rosener Soap, a business they started in 1998 after moving from France. Their focus is on creating high-quality, handmade soaps using pure ingredients and naturopathic principles.
What motivated Alicia Rossini to open her shop, and what is her main product focus?
-Alicia Rossini opened her shop in Sugarloaf in 2005, motivated by her interest in herbs and the benefits they provide. Her shop focuses on sharing knowledge about herbs and selling products that promote their use.
What is Nick Sungoli’s profession, and what led him to Sugarloaf?
-Nick Sungoli is a fine art landscape and travel photographer who opened Exposures Gallery in Sugarloaf in 1979. His passion for photography developed after traveling in Europe post-college, which led to his professional career.
What challenges have local artisans in Sugarloaf faced in recent years?
-Local artisans in Sugarloaf have faced challenges such as a decline in foot traffic and changes in their customer base, with the middle class being particularly affected economically. This has impacted their sales and business sustainability.
How do the artisans in Sugarloaf view the concept of success?
-The concept of success for the artisans in Sugarloaf varies; for some, it is about financial gain, while for others, it's about recognition or personal satisfaction in their craft. Success often involves having repeat customers and producing something meaningful.
What key factor is highlighted as important for running a successful artisan business?
-A key factor for running a successful artisan business is having good interpersonal skills or being able to hire someone who can manage customer relations effectively. Being part of the community and engaging with customers is also emphasized.
Outlines
👩🎨 Artisans and Artists: The Blend of Craft and Creation
This paragraph explores the distinction between artisans and artists. Artisans are individuals who create practical, functional items with their hands, serving the community through their craft. They may be bakers, electricians, or plumbers, but not necessarily those working in large corporations. Artists, on the other hand, create works that are more focused on aesthetics and representation, not necessarily serving a practical purpose. However, there is an overlap, especially in fields like pottery and jewelry, where the created items are both functional and artistic. The paragraph introduces several artisans, including Kiki Rosener of Rosener Soap, Alicia Rossini, a wholesale grower, and Nick Sun Goalie, a fine art photographer. Each shares their journey and the significance of their craft in their community.
🎨 Artistic Intent and Community Engagement
The second paragraph delves into the concept of artistic intent and its impact on community engagement. It emphasizes the importance of having a specific vision in art and how it serves as a high form of communication. The paragraph discusses the significance of traditions and the local community's reception of various crafts. It highlights the art of creating spice blends and curries, which is seen as a form of art, and the diverse nature of the community, which includes both artisans and business-oriented individuals. The paragraph also touches on the challenges faced by artisans, such as adapting to economic changes and the need to be people-oriented to run a successful business. It concludes with insights on what success means for different artists and the importance of passion and community in sustaining an artisan business.
Mindmap
Keywords
💡Artisan
💡Artist
💡Community
💡Functional Purpose
💡Craft
💡Independence
💡Art and Craft Overlap
💡Passion
💡Business Challenges
💡Evolution
Highlights
Artisans work with their hands, creating practical and functional items to serve the community.
Artists create works that adorn or represent something, often without a functional purpose, but can still enhance life.
The line between artisan and artist can blur, especially for potters and jewelers, whose creations can be both functional and artistic.
Certain trades like baking, plumbing, and electrical work also fall under the category of artisanship.
The concept of artisanship has shifted over time, and in some countries, it became associated with tradespeople, although historically it wasn't always that way.
Kiki Rosener runs a soap business, emphasizing the use of natural ingredients and essential oils.
Alicia Rossini, who opened her shop in 2005, finds the herbs she uses in her products as the common thread that connects her work to the community.
Nick Sun goalie, a fine art landscape and travel photographer, finds a consistent style in his work, which he views as a hallmark of artistic intent.
Rosener and her husband were inspired to start their soap business after a serendipitous encounter with a soap store while living in Tel Aviv.
The Sugarloaf community is home to both artisans and store owners, with the former balancing business with the art of their craft.
Artisans in the Sugarloaf community are often independently minded and dedicated to their craft despite not always making significant financial gains.
The economic downturn has hit the middle class hard, and artisans have had to expand their sales efforts beyond their local communities, including through online sales.
Successful artisan businesses require good people skills or someone to handle customer interactions if the artisan lacks that strength.
To sustain energy and passion in an artisan business, it’s important to take breaks from the work and come back with renewed focus.
For many true artists, success is defined by personal satisfaction in creating something, rather than financial success or public recognition.
Transcripts
an artisan is someone who makes
something with their hands or works with
their hands and serve the community with
whatever it is they make or do with
their hands
whatever the artisan makes or does has a
practical and functional purpose the
artist whatever they make is something
to either adorn a wall or it has to do a
representation of duty of some kind that
is not necessarily functional it will
enhance your life and sometimes the term
artist and artisan can overlap when
you're dealing for instance with a
Potter or a jeweler because it is
functional what they're making but they
can also make lines that are perhaps
more beautiful or more elaborate and
then you see the artistry in it a baker
a pastry maker those are all artisans an
electrician a plumber they're artisans
now you'll find a butcher in a
supermarket but it's not quite the same
thing they're working for the
supermarket not for themselves those
people who work with their hands who
have a trade and there's an art to their
trade there is if you just you don't you
can't just do it you have to learn it I
think in this country Wake is perhaps
the distinction between trades people
but actually originally that wasn't that
way you know it kind of became that way
here perhaps but that's not the way it
originally was
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my name is Kiki Rosener my business is
Rosener soap and I run my business with
my husband yerin Reznor we moved here in
1998 and for my thrill after living for
many years before that in France and we
opened our door
in 1998 my name is Alicia Rossini I
moved to Sugarloaf in 1995 I opened my
shop in 2005 and I am a wholesale grower
my name is Nick Sun goalie and I am a
fine art landscape and travel
photographer I came to Sugarloaf to open
up the exposures gallery back in 1979
after college I took traveling I've got
the travel bug and I decided after I had
made a three-month trip to Europe and I
would at some point you know buy a
camera like all other tourists and start
taking photos and then kind of led to
this obsession that spilled over after I
graduated from college at the time with
it when we lived in Israel we had two
small girls and we thought of moving
from there and we walked in the street
it was in Tel Aviv and we felt something
that we saw something that we thought
it's a bakery and we went in and
suddenly we realized that it's a silk
store there are all these big lots of
soap see we said both of us together
this is what we can do we can make so I
think that the herbs are a common thread
that's really what keeps me going the
people you meet the community and it
just kind of was an evolution really of
just knowing that the herbs work so well
for me and then when I opened the shop
the intention really was to share that
with other people and how
them understand the plants as well what
we've always tried to strive for is
purely of ingredient I was trained in
the use of essential oils and base oils
I was trained in the use of herbs I was
trained in the use of kind of
naturopathic medicine if you will the
actual combining of fatty acid and and
and alkali is not something that I was
trained in per se but the use of
ingredients that I was trained in there
is a line that follows from the
beginning to the end that stylistically
I think that one was to look at my work
one would say this looks like the work
of one person which I've always thought
is the hallmark of someone who has
artistic intent who has a specific
vision all art it's really a it's a very
high form of communication I really
wanted to reach out to the local
community in regards to medicine and
supplements and it's something that I
felt the community would really welcome
and they have well should I offer the
places a lot of people come because of
the traditions of a place that you is
very unique this place exists for nearly
250 years as a craft place I work you
know the flowers are my palette
basically when I make my spice blend and
I'm grinding them and all the colors
making my curries I consider that art I
live in this community which is quite
diverse in the type of work that's being
done it is an art Hamlet but a lot of
the art that's being done here is
actually done
in a fine craft sort of way so for
instance there are people who can sit
down on the potter's wheel and just kind
of pull up a form and then they have a
cup and then there are those people who
have that way of gift being able to
control the clay in such a way that they
can make these amazing forms into a work
of art there is a mix in this community
they're not just artisans there are
people that just have stores here they
don't have the same the same attitude
necessarily because for them it's about
business you know in a community such as
this one you have a lot of independently
minded people because who does this
today it's not like you're making big
bucks right so the artisans it's about
business too but not just about business
there's also that really important
aspect of I make this it's a dance
that's all I can say it's always
changing always transitioning I've seen
people come and people leave and we just
I think follow our heart in a way when
we first moved here there was huge foot
traffic and in Sugarloaf
but that those people were really hurt
in the last 15 years my customer is the
middle class and when I first moved here
in 1998 it was the lower middle class -
and the first people I saw not come back
for them and then the middle class
started waning we have we've seen a
middle class that has been very hard hit
we've seen the middle class that can no
longer purchase the way they used to the
changes we made is to reach out further
outside of this community so you know
internet sales and private labels we
wanted to make a kind of a luxury
product that was accessible to everyone
you know the problem with the artisan is
that they're not necessarily good with
people
so to run a good artisan business you
need to be able to be good with people
or else if you're really not you need to
be able to afford someone who is it's
just kind of how it is in an artisan
community but I've always kept my door
open to the public so when people come
in from Israel I'm here when people
travel from the farm they kind of want
to get a sense of sugar loaf I think a
key to an artisan business is very much
being a part of your business
we both have few other passion and I
think that this is really important to
keep a business when you're not just
involved in the business all the time
and think that you have to go outside
from it and come back to it all the time
with more energy what I'd like to
actually touch on is the idea of what
successful might be for some that would
mean bucketfuls of money other people
that would be accolades from the public
you need to have something that people
will come back for I think from all
artists real true artists
it's a satisfaction of a yearning that
you have to produce something I do think
it is of utmost importance to be good
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