How To Make A Logo And Brand Name For Your Clothing Brand

Summary

In this video, Jake guides viewers on designing a logo for a clothing brand, emphasizing the personal touch required. He outlines 11 popular logo formats in streetwear, such as combination marks, word marks, lettermarks, monograms, and more. Jake also shares his Vector Maca pack for streamlined clothing design and a manufacturer list for bringing designs to life. He illustrates the process of creating a brand name and logo, using 'Crystal Mesa' as an example, and encourages viewers to consider the brand's vibe and message. The video concludes with an example of generating a brand name from a logo, suggesting names like 'Lost Artifacts' or 'Sinclair' to match the logo's essence.

Takeaways

• 🎨 Jake introduces 11 different types of logo formats popular in the streetwear scene and provides tips for creating a logo for a clothing brand.
• 🔠 A combination mark logo integrates a visual symbol and the brand name in a unified composition.
• 📝 A word mark logo consists of the brand name stylized in a unique font or typeface.
• 🤝 A lettermark logo uses the initials of the brand name to create a compact and recognizable symbol.
• 💠 Monogram logos are reminiscent of family crests, often associated with luxury and exclusivity.
• 🔤 Letterform logos focus on a single letter that embodies the brand's identity, requiring a strong personality to stand out.
• 🏷 Symbol or pictorial logos use graphical elements to represent the brand, which can be instantly recognizable.
• 🎭 Mascot logos are fun and personable, but their applicability can be limited and not every brand benefits from using one.
• 🏅 Emblem logos are contained designs that include all elements within a defined shape, often used as the primary logo by brands.
• 🖼 Negative space logos utilize empty areas to create a symbol, shape, or graphic, adding a layer of subtlety or clarity.
• 📊 3D logos add a unique dimension to the brand by giving the logo a three-dimensional appearance.

Q & A

What is the main topic of Jake's video?

The main topic of Jake's video is about designing a logo for a clothing brand, discussing different types of logo formats and providing tips on creating one's own logo.

What is the relationship between a brand name and its logo according to Jake?

Jake suggests that the brand name and logo can be developed in two ways: either the brand name is thought of first and then a logo is designed to complement it, or a logo idea comes first and a brand name is created to match the logo.

What are the 11 different types of logo formats mentioned in the video?

The video mentions combination mark, word mark, lettermark, monogram, letter form, symbol or pictorial, mascot, emblem, negative space, and 3D logos as the 11 different types of logo formats.

What is a combination mark logo and how does it differ from other formats?

A combination mark logo combines a visual symbol with the brand name in a composition. It differs from other formats like word marks which use only the brand name stylized in letters, or symbol logos which rely solely on a graphic representation.

Can you provide an example of a brand using a monogram logo?

Louis Vuitton is given as an example of a brand using a monogram logo, which is characterized by the use of interlocking letters to form a unique symbol.

What is a mascot logo and does every brand benefit from having one?

A mascot logo is a fun and personable logo that often represents a character or figure. However, not every brand will benefit from a mascot logo, as it may not align with the brand's desired image or message.

How does Jake describe the concept of negative space logos?

Negative space logos utilize empty areas within the design to depict a symbol, shape, or graphic, creating a visual effect that can be subtle or very clear, depending on the design's intent.

What is the purpose of Jake's 'Seeks Vector Maca pack' and how much does it cost?

The 'Seeks Vector Maca pack' is a collection of 112 vector templates designed to facilitate clothing design, allowing users to quickly sketch their ideas. It costs $28.

What are the two resources Jake offers to help bring a clothing brand's mockup to life?

Jake offers a 'Seeks Vector Maca pack' for designing and a manufacturer list that includes resources and contacts he has personally used, which are intended to help in the production process.

How does Jake suggest developing a brand name and logo concept for a clothing brand?

Jake suggests developing a brand name and logo concept by considering the brand's vibe, the feelings it should evoke, and the world it belongs to. He uses 'Crystal Mesa' as an example, combining the concepts of a crystal and a mesa to create a fantasy expression.

What is the significance of the stylized gemstone brooch logo Jake discusses in the video?

The stylized gemstone brooch logo represents a sense of history, potential royalty, and generational wealth. It is described as messy, broken, and old, yet with an intact, beautiful gem at the center, suggesting a mix of decay and enduring value.