IBC 2024 - What to expect!

Summary

In this Kit plus interview, Joe Mayer and Steve Conley discuss the upcoming IBC 2024 in Amsterdam. With over 1350 exhibitors, including 160 new companies, and a 46,000 m² exhibition space, the event is poised to be expansive. A key highlight is the AI Tech Zone, reflecting AI's prominence in the industry. Sustainability initiatives, a talent program to foster industry growth, and the convergence of media with other industries like AV are also focal points. The conference will feature over 325 speakers across a 3-day span, addressing topics from live sports to combating media disinformation.

Takeaways

• 📈 The IBC 2024 in Amsterdam is expecting a significant increase in exhibitors and attendees, with over 1350 exhibitors, which is more than 200 more than in 2023.
• 🌐 The total floor space is up by about 1500 square meters compared to the previous year, highlighting the growing demand for exhibition space.
• 🏢 Major tech brands are returning and many have increased their space, indicating a strong commitment to the event.
• 🆕 Over 160 new companies are exhibiting for the first time, showcasing the event's ability to attract fresh participants.
• 💡 The AI Tech Zone is a new feature for 2024, reflecting the increasing importance of AI in the industry.
• 🌟 Key tech topics for IBC 2024 include cloud production, post adtech OT, streaming, immersive tech, and AI, with AI being a standout topic.
• 🏋️‍♀️ The new Talent Program is designed to drive talent development and industry growth, with a focus on diversity and inclusion.
• 🌱 Sustainability is a core focus for IBC, with initiatives to reduce the event's carbon footprint and work towards carbon neutrality.
• 📲 The convergence of media and industries like AV is evident, with IBC expanding its audience to include companies from various sectors.
• 🏆 The IBC Innovation Awards will recognize achievements in environmental and social impact, showcasing the industry's commitment to positive change.

Q & A

What is the significance of IBC 2024 in Amsterdam?

IBC 2024 in Amsterdam is a major event for the media, entertainment, and technology industry, showcasing the latest trends, technologies, and innovations. It's a platform for exhibitors to display their products and for attendees to network and learn about the future of the industry.

How are the numbers for exhibitors and attendees shaping up for IBC 2024?

The numbers for both exhibitors and attendees are looking good, with demand for exhibition space remaining high. There are over 1350 exhibitors, which is more than 200 more than in 2023, and the total floor space is around 46,000 square meters, an increase of about 1500 from 2023.

What new initiatives is IBC introducing in 2024?

IBC 2024 is introducing a new AI Tech Zone, which is a dedicated area for showcasing artificial intelligence technologies. They are also launching a Talent Program aimed at driving talent development and industry growth.

What role does AI play at IBC 2024?

AI is a standout topic at IBC 2024. It will be a major focus across various aspects of the event, including the conference, show floor stages, the accelerator program, and exhibitor stands.

What is the AI Tech Zone and why is it important?

The AI Tech Zone is a new area at IBC 2024 dedicated to showcasing the latest advancements in artificial intelligence technologies. It's important because it highlights the growing influence of AI in the media and entertainment industry and provides a focused space for learning and networking around AI innovations.

What is the Talent Program at IBC 2024 and what can attendees expect from it?

The Talent Program is a new initiative aimed at driving talent development and industry growth. It includes networking events, sessions on insights from young professionals, mentoring programs, recruitment strategies, and training. It's designed to provide practical tips for companies on building a stronger workforce and for young people on entering and advancing in the industry.

How is IBC addressing sustainability at the event?

IBC is taking sustainability seriously, with a strategy and targets for reducing its carbon footprint and working towards carbon neutrality. They have initiatives like the donation room for recycling exhibitor leftovers and are partnering with a sustainability consultancy to drive and implement their sustainability strategy.

What trends and technologies will dominate at IBC 2024 besides AI?

Besides AI, other key trends and technologies expected to dominate at IBC 2024 include cloud production and post-production, OTT and streaming, immersive tech, and live sport content, reflecting the busy summer of sports events like the Olympics.

How is the convergence of media and other industries reflected at IBC 2024?

The convergence is evident in the broadening参展商和观众群体, with more companies from sectors like finance and legal showing interest in media technology. IBC is embracing this trend by hosting events like the speed pitch for corporate enterprise companies and expanding its content to include topics relevant to these new audiences.

What are some must-see projects or initiatives at IBC 2024 according to the hosts?

According to the hosts, visitors should not miss the AI Tech Zone, the accelerator program projects, especially the one on news disinformation, and the Talent Program sessions. These initiatives showcase the latest innovations and provide valuable insights into the future of the industry.